Path Breakdowns and Breakdown Trends August 13, 2019

In my last post, I shared how you could build segments from website paths using the flow visualization in Analysis Workspace. This was done by right-clicking on a specific path ...... Continue »

Segmenting on Paths in Flow Visualization July 30, 2019

Recently, Adobe updated the Analysis Workspace Flow visualization to offer more flexibility, especially when it comes to repeat instances. Many Adobe Analytics users have wanted to abandon the pathing reports ...... Continue »

Setting Metric Targets in Analysis Workspace July 16, 2019

One of the lesser-known features in the old Adobe Analytics interface was Targets. Targets allowed you to upload numbers that you expected to hit (per metric) so that you could ...... Continue »

Fallout Funnels With Date Ranges July 10, 2019

Recently, I was working with a client to explain how panels work in Analysis Workspace. Panels in Workspace allow you to embed data visualizations and each panel can have its ...... Continue »

Training on Analysis Workspace (Part 2) July 2, 2019

In last week’s post, I shared some of the areas of Analysis Workspace that confused the students of classes I provided on the product. Most of those issues were things that ...... Continue »

Chicago Top Gun and Analysis Workspace Classes! July 1, 2019

Each year, I try to offer a public version of my Adobe Analytics “Top Gun” class in the US and Europe. Earlier this year I had a great public class ...... Continue »

Training on Analysis Workspace (Part 1) June 24, 2019

Analysis Workspace, the dynamic reporting interface for the Adobe Experience Cloud, is truly an amazing piece of technology. Over the past few years, Adobe has made tremendous strides in reporting ...... Continue »

Values – First/Last/Exit June 12, 2019

One of the concepts in Adobe Analytics that confuses my customers is the notion that each sProp has a normal value, an entry value, and an exit value. When using ...... Continue »

Page Summary Report in Workspace June 4, 2019

While I spend 99% of the time I use Adobe Analytics in Analysis Workspace, there are still a few things that haven’t migrated over from the old interface. One of ...... Continue »

Using Query Strings to Test Adobe Analytics Data May 21, 2019

Have you ever wanted to run a specific scenario in Adobe Analytics, but couldn’t find the exact page flow or variable combination in your own data? This happens to me ...... Continue »