Finding Adobe Analytics Components via Tags May 22, 2018

When I am working on a project to audit someone’s Adobe Analytics implementation, one of the things I often notice is a lack of organization that surrounds the implementation. When ...... Continue »

Adobe Insider Tour! May 21, 2018

I am excited to announce that my partner Brian Hawkins and I will be joining the Adobe Insider Tour that is hitting several US cities over the next few months! ...... Continue »

Elsevier Case Study May 15, 2018

I have been in consulting for a large portion of my professional life, starting right out of school at Arthur Andersen (back when it existed!). Therefore, I have been part ...... Continue »

DB Vista – Bringing the Sexy Back! May 14, 2018

OK. It may be a bit of a stretch to say that DB Vista is sexy. But I continue to discover that very few Adobe Analytics clients have used DB ...... Continue »

Analytics Demystified Case Study with Elsevier May 10, 2018

For ten years at Analytics Demystified we have more or less done marketing the same way: by simply being the best at the work we do and letting people come ...... Continue »

Virtual Report Suites and Data Sources April 30, 2018

Lately, I have been seeing more and more Adobe Analytics clients moving to Virtual Report Suites. Virtual Report Suites are data sets that you create from a base Adobe Analytics ...... Continue »

Dimension Penetration % April 24, 2018

Last week, I explained how the Approximate Count Distinct function in Adobe Analytics can be used to see how many distinct dimension values occur within a specified timeframe. In that ...... Continue »

Approximate Count Distinct Function – Part 1 April 19, 2018

In Adobe Analytics, there are many advanced functions that can be used in Calculated Metrics. Most of the clients I work with have only scratched the surface of what can ...... Continue »

Chicago Adobe Analytics “Top Gun” Class – May 24, 2018 April 16, 2018

I am pleased to announce my next Adobe Analytics “Top Gun” class, which will be held May 24th in Chicago. For those of you unfamiliar with my Adobe Analytics “Top Gun” ...... Continue »

A Coder’s Paradise: Notes from the Tech Track at Adobe Summit 2018 April 3, 2018

Last week I attended my 11th Adobe Summit – a number that seems hard to believe. At my first Summit back in 2008, the Great Recession was just starting, but ...... Continue »