Training on Analysis Workspace (Part 1) June 24, 2019

Analysis Workspace, the dynamic reporting interface for the Adobe Experience Cloud, is truly an amazing piece of technology. Over the past few years, Adobe has made tremendous strides in reporting ...... Continue »

Values – First/Last/Exit June 12, 2019

One of the concepts in Adobe Analytics that confuses my customers is the notion that each sProp has a normal value, an entry value, and an exit value. When using ...... Continue »

Page Summary Report in Workspace June 4, 2019

While I spend 99% of the time I use Adobe Analytics in Analysis Workspace, there are still a few things that haven’t migrated over from the old interface. One of ...... Continue »

Chicago Demystified Training Day and Top Gun Class! June 1, 2019

A few months ago, the Analytics Demystified crew headed to Los Gatos, California and conducted a one-day training day as part of our ACCELERATE conference. We were happily surprised that ...... Continue »

Using Query Strings to Test Adobe Analytics Data May 21, 2019

Have you ever wanted to run a specific scenario in Adobe Analytics, but couldn’t find the exact page flow or variable combination in your own data? This happens to me ...... Continue »

Once Per Visit Success Events May 14, 2019

Recently, while working with a new client, I noticed something that I have seen a few clients do related to Once per Visit Success Events. These clients set a bunch ...... Continue »

Analysis Workspace Flow Reports Without Repeating Instances! May 10, 2019

Yesterday, Adobe released a new update to the Analysis Workspace Flow visualization that [finally] has the long-awaiting “no repeat instances” feature. This has been something that has prevented many Adobe ...... Continue »

Real-Time Campaign Activity May 7, 2019

If you work at an organization that does a lot of digital marketing campaigns, there may be occasions in which you or your stakeholders want to see activity in real-time. ...... Continue »

Sharing Experience Cloud Audiences – Part 2 May 1, 2019

In my last blog post, I showed an example of how you can create a segment in Adobe Analytics, push it to Adobe Target and then use Adobe Target to ...... Continue »

Sydney Adobe Analytics “Top Gun” Class! April 30, 2019

UPDATE: Sydney “Top Gun” class is now sold out! For several years, I have wanted to get back to Australia. It is one of my favorite places and I haven’t been ...... Continue »