Setting After The Fact Metrics in Adobe Analytics October 9, 2018

As loyal blog readers will know, I am a big fan of identifying business requirements for Adobe Analytics implementations. I think that working with your stakeholders before your implementation (or ...... Continue »

Shifting Attribution in Adobe Analytics October 2, 2018

If you are a veteran Adobe Analytics (or Omniture SiteCatalyst) user, for years the term attribution was defined by whether an eVar was First Touch (Original Value) or Last Touch ...... Continue »

Ingersoll Rand Case Study September 27, 2018

One of my “soapbox” issues is that too few organizations focus on analytics business requirements and KPI definition. This is why I spend so much time working with clients to ...... Continue »

Page Names with and Without Locale in Adobe Analytics September 26, 2018

Have you found yourself in a situation where your pages in Adobe Analytics are specific to a locale but you would like to aggregate them for a global view? It ...... Continue »

Analysis Workspace Drop-downs September 25, 2018

Recently, the Adobe Analytics team added a new Analysis Workspace feature called “Drop-downs.” It has always been possible to add Adobe Analytics components like segments, metrics, dimensions and date ranges ...... Continue »

Bonus Tip: Quantifying Content Creation September 20, 2018

Last week and this week, I shared some thoughts on how to quantify content velocity in Adobe Analytics. As part of that post, I showed how to assign a publish ...... Continue »

Quantifying Content Velocity in Adobe Analytics – Part 2 September 18, 2018

Last week, I shared how to quantify content velocity in Adobe Analytics. This involved classifying content with the date it was published and looking at subsequent days to see how ...... Continue »

Quantifying Content Velocity in Adobe Analytics September 11, 2018

If publishing content is important to your brand, there may be times when you want to quantify how fast users are viewing your content and how long it takes for ...... Continue »

Adobe Analytics Requirements and SDR in Workspace – Part 4 September 5, 2018

Last week, I shared how to calculate and incorporate your business requirement completion percentage in Analysis Workspace as part of my series of posts on embedding your business requirements and ...... Continue »

Adobe Analytics Requirements and SDR in Workspace – Part 3 August 28, 2018

Over the past two weeks, I have been posting about how to view your business requirements and solution design in Analysis Workspace. First, I showed how this would look in ...... Continue »