Adobe Analytics

Last week, I went into detail on four key differences between Adobe and Google Analytics. This week, I’ll cover four more. This is far from an exhaustive list – but ...... Continue »

In the past few months, I’ve had the same conversation with at least 5 different clients. After the most recent occurrence, I decided it was time to write a blog ...... Continue »

I had the amazing good fortune to be in the testing and optimization space since 2006 when I joined a small company called Offermatica.  In 2008, Offermatica (now Adobe Target) ...... Continue »

Sometimes, seeing how data changes over time can inform you about trends in your data. One way to do this is to use time-lapse. Who hasn’t been mesmerized by a ...... Continue »

Recently, I was working with a client who needed to group a bunch of dimension items for an analysis. While this would seem like an easy thing to do in ...... Continue »

Recently, one of the members of our Adobe Analytics Expert Council (AAEC) was lamenting that in the [old] Reports interface of Adobe Analytics, there is a Daily Unique Visitors metric, ...... Continue »

In my last post, I shared how you could build segments from website paths using the flow visualization in Analysis Workspace. This was done by right-clicking on a specific path ...... Continue »

Recently, Adobe updated the Analysis Workspace Flow visualization to offer more flexibility, especially when it comes to repeat instances. Many Adobe Analytics users have wanted to abandon the pathing reports ...... Continue »

One of the lesser-known features in the old Adobe Analytics interface was Targets. Targets allowed you to upload numbers that you expected to hit (per metric) so that you could ...... Continue »

Recently, I was working with a client to explain how panels work in Analysis Workspace. Panels in Workspace allow you to embed data visualizations and each panel can have its ...... Continue »