Josh West has implemented Adobe SiteCatalyst and Google Analytics on nearly 100 websites, for dozens of clients in nearly every industry vertical. He quickly became one of the implementation thought-leaders in the Omniture Consulting group. Prior to joining Analytics Demystified, he was an invaluable member of the Salesforce.com online marketing team, where he earned the informal title of “JavaScript Ninja.” At Salesforce, he managed all technical aspects of web analytics, testing and optimization, and online advertising.

Josh leads Analytics Demystified’s tag management and custom development practices, and is also an expert in using the APIs of web and social analytics tools to make your data available wherever you need it.

As an employee of Analytics Demystified, Josh is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.