Analytics Demystified Blogs

Adobe Target + Analytics = Better Together
By on July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio
By on July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ... read more »

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

Using Builders Visibility in Adobe Analytics
By on November 13, 2018

Recently, while working on a client implementation, I came across something I hadn’t seen before in Adobe Analytics. For me, that is quite unusual! While in the administration console, I ... read more »

Viewing Classifications Only via Virtual Report Suites
By on November 6, 2018

I love SAINT Classifications! I evangelize the use of SAINT Classifications anytime I can, especially in my training classes. Too often Adobe customers fail to take full advantage of the ... read more »

Announcing additional ACCELERATE speakers from Twitch, Google, and Nordstrom!
By on October 30, 2018

Today we are excited to announce some additional speakers at our 2019 ACCELERATE conference in Los Gatos, California on January 24th and 25th. In addition to Ben Gaines from Adobe ... read more »

Adjusting Time Zones via Virtual Report Suites
By on October 30, 2018

When you are doing analysis for an organization that spans multiple time zones, things can get tricky. Each Adobe Analytics report suite is tied to one specific time zone (which ... read more »

Stop Thinking About Tags, and Start Thinking About Data
By on October 29, 2018

Nearly three weeks ago, I attended Tealium’s Digital Velocity conference in San Francisco. I’ve attended this event every year since 2014, and I’ve spent enough time using its Universal Data ... read more »

Analytics Demystified Interview Service Offering
By on October 25, 2018

Finding good analytics talent is hard! Whether you are looking for technical or analysis folks, it seems like many candidates are good from afar, but far from good! As someone ... read more »

Setting After The Fact Metrics in Adobe Analytics
By on October 9, 2018

As loyal blog readers will know, I am a big fan of identifying business requirements for Adobe Analytics implementations. I think that working with your stakeholders before your implementation (or ... read more »

Shifting Attribution in Adobe Analytics
By on October 2, 2018

If you are a veteran Adobe Analytics (or Omniture SiteCatalyst) user, for years the term attribution was defined by whether an eVar was First Touch (Original Value) or Last Touch ... read more »

Adobe Target Chrome Extension
By on October 2, 2018

Adobe Target Chrome Extension I use many different testing solutions each day as part of my strategic and tactical support of testing programs here at Analytics Demystified.  I am very familiar ... read more »

Ingersoll Rand Case Study
By on September 27, 2018

One of my “soapbox” issues is that too few organizations focus on analytics business requirements and KPI definition. This is why I spend so much time working with clients to ... read more »