Analytics Demystified Blogs

Adobe Target + Analytics = Better Together
By on July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio
By on July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ... read more »

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

Two days of training in Chicago in October
By on February 26, 2019

Following up on our very successful training day efforts at ACCELERATE 2019 we have collectively decided to bring an expanded version of the same classes to Chicago, Illinois on Monday, ... read more »

Chicago Demystified Training Day and Top Gun Class!
By on February 21, 2019

Last month, the Analytics Demystified crew headed to Los Gatos, California and conducted a one-day training day as part of our ACCELERATE conference. We were happily surprised that a huge ... read more »

Sydney Adobe Analytics “Top Gun” Class!
By on February 20, 2019

March 1, 2019 UPDATE: Class is currently 30% Booked! Seats are limited! For several years, I have wanted to get back to Australia. It is one of my favorite places and ... read more »

B2B Conversion Funnels
By on February 19, 2019

One of the unique challenges of managing a B2B website is that you often don’t actually sell anything directly. Most B2B websites are there to educate, create awareness and generate ... read more »

Single-Page Apps: Dream or Nightmare?
By on February 13, 2019

A few months ago, I was discussing a new project with a prospective client, and they described what they needed like this: “We have a brand new website and need ... read more »

New Cohort Analysis Tables – Rolling Calculation
By on January 21, 2019

Last week, Adobe released a slew of cool updates to the Cohort Tables in Analysis Workspace. For those of you who suffered through my retention posts of 2017, you will ... read more »

Big Book of Key Performance Indicators
By on January 10, 2019

I have received a bunch of email the last few days from folks who have been directed to my Big Book of Key Performance Indicators and the companion spreadsheet.  Since ... read more »

That’s So Meta: Tracking Data Studio, in Data Studio
By on January 8, 2019

That’s So Meta: Tracking Data Studio, in Data Studio In my eternal desire to track and analyze all.the.things, I’ve recently found it useful to track the usage of my Data Studio ... read more »

Adam Greco Adobe Analytics Blog Index
By on January 8, 2019

Over the years, I have tried to consistently share as much as I can about Adobe Analytics. The only downside of this is that my posts can span a wide ... read more »

2019 London Adobe Analytics “Top Gun” Class
By on January 7, 2019

I will be traveling to London in early February, so I am going to try and throw together an Adobe Analytics “Top Gun” class whilst I am there (Feb 5th). ... read more »