Analytics Demystified Blogs

Adobe Target + Analytics = Better Together
By on July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio
By on July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ... read more »

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

A Decade of Demystifying…
By on November 7, 2019

While it seems hard to believe, it has been almost a decade since I joined Analytics Demystified! In that time, I have had the pleasure of working with some of ... read more »

Creating Time-Lapse Data via Analysis Workspace
By on October 17, 2019

Sometimes, seeing how data changes over time can inform you about trends in your data. One way to do this is to use time-lapse. Who hasn’t been mesmerized by a ... read more »

Quick Tip: Grouping Items in Analysis Workspace
By on October 10, 2019

Recently, I was working with a client who needed to group a bunch of dimension items for an analysis. While this would seem like an easy thing to do in ... read more »

Daily Unique Visitors in Analysis Workspace
By on October 3, 2019

Recently, one of the members of our Adobe Analytics Expert Council (AAEC) was lamenting that in the [old] Reports interface of Adobe Analytics, there is a Daily Unique Visitors metric, ... read more »

Digital Analytics Hacks for the Masses
By on September 19, 2019

There are never enough hours in an analyst’s day! In my session at Observe Point Validate yesterday, I shared a few random hacks and time-saving techniques, to help you maximize ... read more »

Path Breakdowns and Breakdown Trends
By on August 13, 2019

In my last post, I shared how you could build segments from website paths using the flow visualization in Analysis Workspace. This was done by right-clicking on a specific path ... read more »

Segmenting on Paths in Flow Visualization
By on July 30, 2019

Recently, Adobe updated the Analysis Workspace Flow visualization to offer more flexibility, especially when it comes to repeat instances. Many Adobe Analytics users have wanted to abandon the pathing reports ... read more »

Setting Metric Targets in Analysis Workspace
By on July 16, 2019

One of the lesser-known features in the old Adobe Analytics interface was Targets. Targets allowed you to upload numbers that you expected to hit (per metric) so that you could ... read more »

Fallout Funnels With Date Ranges
By on July 10, 2019

Recently, I was working with a client to explain how panels work in Analysis Workspace. Panels in Workspace allow you to embed data visualizations and each panel can have its ... read more »

Training on Analysis Workspace (Part 2)
By on July 2, 2019

In last week’s post, I shared some of the areas of Analysis Workspace that confused the students of classes I provided on the product. Most of those issues were things that ... read more »