Analytics Demystified Blogs

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

Dimension Penetration %
By on April 24, 2018

Last week, I explained how the Approximate Count Distinct function in Adobe Analytics can be used to see how many distinct dimension values occur within a specified timeframe. In that ... read more »

Approximate Count Distinct Function – Part 1
By on April 19, 2018

In Adobe Analytics, there are many advanced functions that can be used in Calculated Metrics. Most of the clients I work with have only scratched the surface of what can ... read more »

Chicago Adobe Analytics “Top Gun” Class – May 24, 2018
By on April 16, 2018

I am pleased to announce my next Adobe Analytics “Top Gun” class, which will be held May 24th in Chicago. For those of you unfamiliar with my Adobe Analytics “Top Gun” ... read more »

A Coder’s Paradise: Notes from the Tech Track at Adobe Summit 2018
By on April 3, 2018

Last week I attended my 11th Adobe Summit – a number that seems hard to believe. At my first Summit back in 2008, the Great Recession was just starting, but ... read more »

2018 Adobe Summit – the testing guys perspective
By on April 3, 2018

The 2018 Adobe Summit season has officially closed.  This year marked my 11th Summit with my first Summit dating back to 2008 when Omniture acquired Offermatica where I was an employee ... read more »

Chrome Network Filtering Tip for Analytics
By on March 26, 2018

When debugging analytics there are lots of tools you can use. Pretty much anything that can look at the HTTP requests will do something useful. Personally, I like to just ... read more »

Don’t forget! YouTube Live event on Adobe Data Collection
By on March 12, 2018

March is a busy month for all of us and I am sure for most of you … but what a great time to learn from the best about how ... read more »

Personalization Thursdays
By on March 7, 2018

Personalization Thursdays Each month, the team at Adobe hosts a webinar series called Personalization Thursdays.  The topics vary but the webinars typically focus on features and capabilities of Adobe Target.  The ... read more »

Where I’ll Be – 2018
By on March 1, 2018

Each year, I like to let my blog readers know where they can find me, so here is my current itinerary for 2018: Adobe Summit – Las Vegas (March 27-28) Once again, ... read more »

Adobe Data Collection Demystified: Ten Tips in Twenty(ish) Minutes
By on February 26, 2018

We are all delighted to announce our first of hopefully many live presentations on the YouTube platform coming up on March 20th at 11 AM Pacific / 2 PM Eastern! ... read more »