Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »
Documenting and sharing important events that affected your business are key to an accurate interpretation of your data.
For example, perhaps your analytics tracking broke for a week last July, or ... read more »
As loyal blog readers will know, I am a big fan of identifying business requirements for Adobe Analytics implementations. I think that working with your stakeholders before your implementation (or ... read more »
Adobe Target Chrome Extension
I use many different testing solutions each day as part of my strategic and tactical support of testing programs here at Analytics Demystified. I am very familiar ... read more »
Recently, the Adobe Analytics team added a new Analysis Workspace feature called “Drop-downs.” It has always been possible to add Adobe Analytics components like segments, metrics, dimensions and date ranges ... read more »
The Marketo acquisition by Adobe went from rumor to fact earlier today. This is a really good thing for the Adobe Target community.
I’ve integrated Adobe Target and Marketo together many ... read more »