Analytics Demystified Blogs

Adobe Target + Analytics = Better Together
By on July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio
By on July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ... read more »

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

Using Query Strings to Test Adobe Analytics Data
By on May 21, 2019

Have you ever wanted to run a specific scenario in Adobe Analytics, but couldn’t find the exact page flow or variable combination in your own data? This happens to me ... read more »

Sydney Adobe Analytics “Top Gun” Class!
By on May 20, 2019

May 21, 2019 UPDATE: Only 16 seats in the class remain! Book now if interested! For several years, I have wanted to get back to Australia. It is one of my ... read more »

Once Per Visit Success Events
By on May 14, 2019

Recently, while working with a new client, I noticed something that I have seen a few clients do related to Once per Visit Success Events. These clients set a bunch ... read more »

Analysis Workspace Flow Reports Without Repeating Instances!
By on May 10, 2019

Yesterday, Adobe released a new update to the Analysis Workspace Flow visualization that [finally] has the long-awaiting “no repeat instances” feature. This has been something that has prevented many Adobe ... read more »

Real-Time Campaign Activity
By on May 7, 2019

If you work at an organization that does a lot of digital marketing campaigns, there may be occasions in which you or your stakeholders want to see activity in real-time. ... read more »

Sharing Experience Cloud Audiences – Part 2
By on May 1, 2019

In my last blog post, I showed an example of how you can create a segment in Adobe Analytics, push it to Adobe Target and then use Adobe Target to ... read more »

Sharing Experience Cloud Audiences
By on April 23, 2019

One of the advantages that Adobe Analytics offers over other digital analytics tools is that it is part of a suite of products. Analytics integrates with AEM, Adobe Target, and ... read more »

Profile Playbook for Adobe Target
By on April 18, 2019

Adobe Target Profile Playbook This blog post provides a very thorough overview of what Adobe Target’s profile is and how it works.  Additionally, we’ve included 10 profile scripts that you can ... read more »

Distinct Count in Segmentation
By on April 16, 2019

In last week’s Adobe Analytics release, a new feature was added within the segmentation area. This feature is called Distinct Count and allows you to build a segment based upon ... read more »

Guest Post: Test Confidence – a Calculated Metric for Analysis Workspace
By on April 8, 2019

Today I am happy to share a guest post from one of our “Team Demystified” superstars, Melody Walk! Melody has been with us for years and is part of Adam ... read more »