Analytics Demystified Blogs

Adobe Target + Analytics = Better Together
By on July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio
By on July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ... read more »

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

Adobe Analytics Requirements and SDR in Workspace
By on August 14, 2018

Those who know me, know that I have a few complaints about Adobe Analytics implementations when it comes to business requirements and solution designs. You can see some of my ... read more »

GTM: Using Multiple Inputs for RegEx Tables
By on August 9, 2018

I’m a big fan of RegEx table variables in Google Tag Manager. These are especially useful if you have implemented a gtm blacklist with your GTM setup to avoid custom ... read more »

Steps to Automation [Adobe Webinar]
By on August 7, 2018

On August 9th, this upcoming Thursday, I will be joining Adobe on the Adobe Target Basics webinar to geek out over how to dip your toes in Automation, using Automated ... read more »

Transaction ID – HR Example
By on August 7, 2018

The Transaction ID feature in Adobe Analytics is one of the most underrated in the product. Transaction ID allows you to “close the loop,” so to speak, and import offline ... read more »

Daily Averages in Adobe Analytics
By on August 7, 2018

Traditionally it has been a tad awkward to create a metric that gave you a daily average in Adobe Analytics. You either had to create a metric that could only ... read more »

ACCELERATE 2.0 coming in 2019: Save the Date
By on August 6, 2018

After a brief hiatus while we examined the ever-changing conference landscape and regrouped here at Analytics Demystified I am delighted to announce that our much loved ACCELERATE conference will be returning ... read more »

Return Frequency % of Total
By on July 31, 2018

Recently, a co-worker ran into an issue in Adobe Analytics related to Visit Frequency. The Visit Frequency report in Adobe Analytics is not one that I use all that often, ... read more »

Measuring Page Load Time With Success Events
By on July 18, 2018

One of the things I have noticed lately is how slowly some websites are loading, especially media-related websites. For example, recently I visited wired.com and couldn’t get anything to work. ... read more »

My First Crack at Adobe Launch Extension Development
By on July 11, 2018

Over the past few months, I’ve been spending more and more time in Adobe Launch. So far, I’m liking what I see – though I’m hoping the publish process gets ... read more »