Analytics Demystified Blogs

Adobe Target + Analytics = Better Together
By on July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio
By on July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ... read more »

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

I wanted to love Google’s Generative AI for The Analyst’s Companion …
By on August 30, 2023

… I truly did. I am a huge fan of Google for lots of reasons; I rely on Google every day to get me places and keep me in touch ... read more »

The Analyst Companion Free Version is now open to anyone
By on June 14, 2023

The nice people at OpenAI solved a HUGE problem we were having with their gpt-3.5-turbo model today by releasing a version that can take a larger input of tokens (their “gpt-3.5-turbo-16K” ... read more »

The Analyst’s Companion free BETA is now open
By on June 5, 2023

You can sign up to try The Analyst’s Companion BETA now if you are interested but there are three important caveats: You will need to have an OpenAI “gpt-4” API key ... read more »

Analyst’s Companion open BETA starts on Monday, June 5th
By on June 1, 2023

Thanks to a bunch of great feedback we are ready to open up the BETA for the free version of The Analyst’s Companion on Monday, June 5th. Have a look ... read more »

A quick update from The Analyst’s Companion …
By on May 25, 2023

Howdy, here is a quick update regarding the user interface for The Analyst’s Companion: On behalf of everyone at Analytics Demystified we hope you have a great long weekend! read more »

Digital Analytics and Artificial Intelligence: Introducing The Analyst’s Companion
By on May 22, 2023

It’s been forever since I have blogged but with Analytics Demystified having such great employees and clients I honestly don’t have that much to do that is worth talking about ... read more »

Fork in the Road: The Big Questions Organizations are Trying to Answer
By on May 15, 2023

In a normal year, we’d be long past the point in the calendar where I had written a blog post on all of the exciting things I had seen at ... read more »

Switching from Adobe to Google? What you Should Know (Part 2)
By on March 22, 2021

Last week, I went into detail on four key differences between Adobe and Google Analytics. This week, I’ll cover four more. This is far from an exhaustive list – but ... read more »

Switching from Adobe to Google? What You Should Know (Part 1)
By on March 15, 2021

In the past few months, I’ve had the same conversation with at least 5 different clients. After the most recent occurrence, I decided it was time to write a blog ... read more »

Adobe Target and Adobe Analytics Webinar with Adobe
By on October 23, 2020

I had the amazing good fortune to be in the testing and optimization space since 2006 when I joined a small company called Offermatica.  In 2008, Offermatica (now Adobe Target) ... read more »