Analytics Demystified Blogs

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ... read more »

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

Thanks to a bunch of great feedback we are ready to open up the BETA for the free version of The Analyst’s Companion on Monday, June 5th. Have a look ... read more »

Howdy, here is a quick update regarding the user interface for The Analyst’s Companion: On behalf of everyone at Analytics Demystified we hope you have a great long weekend! read more »

It’s been forever since I have blogged but with Analytics Demystified having such great employees and clients I honestly don’t have that much to do that is worth talking about ... read more »

In a normal year, we’d be long past the point in the calendar where I had written a blog post on all of the exciting things I had seen at ... read more »

Last week, I went into detail on four key differences between Adobe and Google Analytics. This week, I’ll cover four more. This is far from an exhaustive list – but ... read more »

In the past few months, I’ve had the same conversation with at least 5 different clients. After the most recent occurrence, I decided it was time to write a blog ... read more »

I had the amazing good fortune to be in the testing and optimization space since 2006 when I joined a small company called Offermatica.  In 2008, Offermatica (now Adobe Target) ... read more »

A little more than a week ago I could not sleep. I was about to ask the analytics community for money at what has proven to be a tough time ... read more »

I have white privilege. I was born into it, and throughout my life I have been given opportunities simply because I am white. I don’t want to say I have taken ... read more »

It has been a crazy week but I don’t have to tell any of you that.  Many of you might be new to working from home, adjusting to homeschooling (the ... read more »