Analytics Demystified Blogs

Adobe Target + Analytics = Better Together
By on July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio
By on July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ... read more »

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

Our campaign to raise money for Black Girls CODE
By on July 6, 2020

A little more than a week ago I could not sleep. I was about to ask the analytics community for money at what has proven to be a tough time ... read more »

Analytics Demystified Supports Black Lives Matter
By on June 29, 2020

I have white privilege. I was born into it, and throughout my life I have been given opportunities simply because I am white. I don’t want to say I have taken ... read more »

How Adobe Target can help in the craziest of times…
By on March 20, 2020

It has been a crazy week but I don’t have to tell any of you that.  Many of you might be new to working from home, adjusting to homeschooling (the ... read more »

Data Studio (Random) Mini-Tip: Fixing “No Data” in Blends
By on February 26, 2020

I encountered a (maybe?) very random issue recently, with a nifty solution that I didn’t know about, so I wanted to share a quick tip. The issue: I have two metrics, ... read more »

Using Multiple Date Selectors in Data Studio
By on January 21, 2020

Using Multiple Date Selectors in Data Studio Recently a question came up on Measure Chat asking about using multiple date selectors (or date range controls) in Data Studio. I’ve had a ... read more »

Using Data Studio for Google Analytics Alerts
By on December 16, 2019

Ever since Data Studio released scheduling, I’ve found the feature very handy for the purpose of alerts and performance monitoring. Prior to this feature, I mostly used the in-built Alerts feature ... read more »

Go From Zero to Analytics Hero using Data Studio
By on December 12, 2019

Over the past few years, I’ve had the opportunity to spend a lot of time in Google’s Data Studio product. It has allowed me to build intuitive, easy-to-use reporting, from a ... read more »

Creating Time-Lapse Data via Analysis Workspace
By on October 17, 2019

Sometimes, seeing how data changes over time can inform you about trends in your data. One way to do this is to use time-lapse. Who hasn’t been mesmerized by a ... read more »

Quick Tip: Grouping Items in Analysis Workspace
By on October 10, 2019

Recently, I was working with a client who needed to group a bunch of dimension items for an analysis. While this would seem like an easy thing to do in ... read more »

Daily Unique Visitors in Analysis Workspace
By on October 3, 2019

Recently, one of the members of our Adobe Analytics Expert Council (AAEC) was lamenting that in the [old] Reports interface of Adobe Analytics, there is a Daily Unique Visitors metric, ... read more »