Analytics Demystified Blogs

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

Don’t forget! YouTube Live event on Adobe Data Collection
By on March 12, 2018

March is a busy month for all of us and I am sure for most of you … but what a great time to learn from the best about how ... read more »

Personalization Thursdays
By on March 7, 2018

Personalization Thursdays Each month, the team at Adobe hosts a webinar series called Personalization Thursdays.  The topics vary but the webinars typically focus on features and capabilities of Adobe Target.  The ... read more »

Where I’ll Be – 2018
By on March 6, 2018

Each year, I like to let my blog readers know where they can find me, so here is my current itinerary for 2018: Adobe Summit – Las Vegas (March 27-28) Once again, ... read more »

Adobe Data Collection Demystified: Ten Tips in Twenty(ish) Minutes
By on February 26, 2018

We are all delighted to announce our first of hopefully many live presentations on the YouTube platform coming up on March 20th at 11 AM Pacific / 2 PM Eastern! ... read more »

Google Data Studio “Mini Tip” – Set A “Sampled” Flag On Your Reports!
By on February 10, 2018

Google Data Studio “Mini Tip” – Set A “Sampled” Flag On Your Reports! Google’s Data Studio is their answer to Tableau – a free, interactive data reporting, dashboarding and visualization tool. ... read more »

Free Adobe Analytics Review @ Adobe Summit
By on February 7, 2018

For the past seven years (and many years prior to that while at Omniture!), I have reviewed/audited hundreds of Adobe Analytics implementations. In most cases, I find mistakes that have ... read more »

[Presentation] Foundational Psychology Experiments (And Why Analysts Should Know Them)
By on January 28, 2018

On Friday, I had an opportunity to speak at the Microsoft One Analyst conference in Seattle. For those who are interested, here is an annotated copy of the presentation. Please ... read more »

10 Tips for Presenting Data
By on January 19, 2018

[Originally published by ObservePoint] Big data. Analytics. Data science. Businesses are clamoring to use data to get a competitive edge, but all the data in the world won’t help if your ... read more »

By on January 10, 2018

I am a podcast addict! I listen to many podcasts to get me news and for professional reasons. Recently, I came across a great podcast called Everyone Hates Marketers, by ... read more »

Welcome Tim Patten!
By on January 9, 2018

While I am running a little behind on sharing this news due to the holidays and some changes in the business I am delighted to announce that Tim Patten has ... read more »