Analytics Demystified Blogs

Adobe Target + Analytics = Better Together
By on July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio
By on July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ... read more »

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

My Favorite Analysis Workspace Right-Clicks – Part 2
By on December 18, 2018

In my last blog post, I began sharing some of my favorite hidden right-click actions in Analysis Workspace. In this post, I continue where I left off (since that post ... read more »

Product Segmentation Gotchas
By on December 14, 2018

If you have used Adobe Analytics segmentation you are likely very familiar with the hierarchy of container. These containers illustrate the scope of the criteria wrapped in the container and ... read more »

My Favorite Analysis Workspace Right-Clicks – Part 1
By on December 11, 2018

If you use Adobe Analytics, Analysis Workspace has become the indispensable tool of choice for reporting and analysis. As I mentioned back in 2016, Analysis Workspace is the future and ... read more »

2019 London Adobe Analytics “Top Gun” Class
By on December 7, 2018

I will be traveling to London in early February, so I am going to try and throw together an Adobe Analytics “Top Gun” class whilst I am there (Feb 5th). ... read more »

New Adobe Analytics Class – Managing Adobe Analytics Like A Pro!
By on December 4, 2018

While training is only a small portion of what I do in my consulting business, it is something I really enjoy. Training allows you to meet with many people and ... read more »

Adobe Launch Linking to DTM
By on November 30, 2018

Earlier this week I mentioned a feature that allows you to link your Adobe Launch files to your old DTM files. Some have asked me for more details so you ... read more »

Thankful Launch Features
By on November 29, 2018

In honor of Thanksgiving last week I wanted to take a moment to provide a possibly odd mashup between holiday and tag management systems. When I’m converting an implementation from ... read more »

Using Builders Visibility in Adobe Analytics
By on November 13, 2018

Recently, while working on a client implementation, I came across something I hadn’t seen before in Adobe Analytics. For me, that is quite unusual! While in the administration console, I ... read more »

Viewing Classifications Only via Virtual Report Suites
By on November 6, 2018

I love SAINT Classifications! I evangelize the use of SAINT Classifications anytime I can, especially in my training classes. Too often Adobe customers fail to take full advantage of the ... read more »

Announcing additional ACCELERATE speakers from Twitch, Google, and Nordstrom!
By on October 30, 2018

Today we are excited to announce some additional speakers at our 2019 ACCELERATE conference in Los Gatos, California on January 24th and 25th. In addition to Ben Gaines from Adobe ... read more »