Analytics Demystified Blogs

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ... read more »

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

Last week, I went into detail on four key differences between Adobe and Google Analytics. This week, I’ll cover four more. This is far from an exhaustive list – but ... read more »

In the past few months, I’ve had the same conversation with at least 5 different clients. After the most recent occurrence, I decided it was time to write a blog ... read more »

I had the amazing good fortune to be in the testing and optimization space since 2006 when I joined a small company called Offermatica.  In 2008, Offermatica (now Adobe Target) ... read more »

A little more than a week ago I could not sleep. I was about to ask the analytics community for money at what has proven to be a tough time ... read more »

I have white privilege. I was born into it, and throughout my life I have been given opportunities simply because I am white. I don’t want to say I have taken ... read more »

It has been a crazy week but I don’t have to tell any of you that.  Many of you might be new to working from home, adjusting to homeschooling (the ... read more »

I encountered a (maybe?) very random issue recently, with a nifty solution that I didn’t know about, so I wanted to share a quick tip. The issue: I have two metrics, ... read more »

Using Multiple Date Selectors in Data Studio Recently a question came up on Measure Chat asking about using multiple date selectors (or date range controls) in Data Studio. I’ve had a ... read more »

Ever since Data Studio released scheduling, I’ve found the feature very handy for the purpose of alerts and performance monitoring. Prior to this feature, I mostly used the in-built Alerts feature ... read more »

Over the past few years, I’ve had the opportunity to spend a lot of time in Google’s Data Studio product. It has allowed me to build intuitive, easy-to-use reporting, from a ... read more »