Analytics Demystified Blogs

Adobe Target + Analytics = Better Together
By on July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ... read more »

A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio
By on July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ... read more »

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

Sydney Adobe Analytics “Top Gun” Class!
By on January 13, 2019

For several years, I have wanted to get back to Australia. It is one of my favorite places and I haven’t been for a LONG time. I have never offered ... read more »

Big Book of Key Performance Indicators
By on January 10, 2019

I have received a bunch of email the last few days from folks who have been directed to my Big Book of Key Performance Indicators and the companion spreadsheet.  Since ... read more »

That’s So Meta: Tracking Data Studio, in Data Studio
By on January 8, 2019

That’s So Meta: Tracking Data Studio, in Data Studio In my eternal desire to track and analyze all.the.things, I’ve recently found it useful to track the usage of my Data Studio ... read more »

Adam Greco Adobe Analytics Blog Index
By on January 8, 2019

Over the years, I have tried to consistently share as much as I can about Adobe Analytics. The only downside of this is that my posts can span a wide ... read more »

2019 London Adobe Analytics “Top Gun” Class
By on January 7, 2019

I will be traveling to London in early February, so I am going to try and throw together an Adobe Analytics “Top Gun” class whilst I am there (Feb 5th). ... read more »

A Product Container for Christmas
By on December 19, 2018

Dear Adobe, For Christmas this year I would like a product container in the segment builder. It is something I’ve wanted for years and if you saw my post on Product ... read more »

My Favorite Analysis Workspace Right-Clicks – Part 2
By on December 18, 2018

In my last blog post, I began sharing some of my favorite hidden right-click actions in Analysis Workspace. In this post, I continue where I left off (since that post ... read more »

Product Segmentation Gotchas
By on December 14, 2018

If you have used Adobe Analytics segmentation you are likely very familiar with the hierarchy of container. These containers illustrate the scope of the criteria wrapped in the container and ... read more »

My Favorite Analysis Workspace Right-Clicks – Part 1
By on December 11, 2018

If you use Adobe Analytics, Analysis Workspace has become the indispensable tool of choice for reporting and analysis. As I mentioned back in 2016, Analysis Workspace is the future and ... read more »

New Adobe Analytics Class – Managing Adobe Analytics Like A Pro!
By on December 4, 2018

While training is only a small portion of what I do in my consulting business, it is something I really enjoy. Training allows you to meet with many people and ... read more »