I had the amazing good fortune to be in the testing and optimization space since 2006 when I joined a small company called Offermatica.  In 2008, Offermatica (now Adobe Target) was acquired by Omniture (now Adobe Analytics).  In the twelve years since that acquisition, the two solutions have evolved into a single profile by way of Analytics for Target (A4T).

On Tuesday, October 27th, I will be joining Adobe on a webinar to talk about A4T and dive into:

• How A4T can provide the mechanisms to align organizationally, scale your optimization program, monitor the program in aggregate, and leverage metric-driven AI
• Automation with Target and putting  the metrics and audiences from Analytics to work for you
• Incorporating Automation to advance the journeys of your digital consumers

If you are interested, please join us:

https://www.adobeeventsonline.com/Webinar/2020/PersonalizationScale/invite.html