Testing and Optimization

I had the amazing good fortune to be in the testing and optimization space since 2006 when I joined a small company called Offermatica.  In 2008, Offermatica (now Adobe Target) ...... Continue »

It has been a crazy week but I don’t have to tell any of you that.  Many of you might be new to working from home, adjusting to homeschooling (the ...... Continue »

Adobe Target Profile Playbook This blog post provides a very thorough overview of what Adobe Target’s profile is and how it works.  Additionally, we’ve included 10 profile scripts that you can ...... Continue »

Today I am happy to share a guest post from one of our “Team Demystified” superstars, Melody Walk! Melody has been with us for years and is part of Adam ...... Continue »

Adobe Target Chrome Extension I use many different testing solutions each day as part of my strategic and tactical support of testing programs here at Analytics Demystified.  I am very familiar ...... Continue »

The Marketo acquisition by Adobe went from rumor to fact earlier today.  This is a really good thing for the Adobe Target community. I’ve integrated Adobe Target and Marketo together many ...... Continue »

On August 9th, this upcoming Thursday, I will be joining Adobe on the Adobe Target Basics webinar to geek out over how to dip your toes in Automation, using Automated ...... Continue »

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ...... Continue »

Adobe Insider and EXBE The first Adobe Insider with Adobe Target took place on June 1st in Atlanta, Georgia.  I wrote a blog post a couple of weeks back about the multi-city event ...... Continue »

Analytics Demystified and the Adobe Insider Tour To my fellow optimizers in or near Atlanta, Los Angeles, Chicago, New York, and Dallas: I am very excited to share that I am heading ...... Continue »