Adobe Target and Adobe Analytics Webinar with Adobe October 23, 2020

I had the amazing good fortune to be in the testing and optimization space since 2006 when I joined a small company called Offermatica.  In 2008, Offermatica (now Adobe Target) ...... Continue »

How Adobe Target can help in the craziest of times… March 20, 2020

It has been a crazy week but I don’t have to tell any of you that.  Many of you might be new to working from home, adjusting to homeschooling (the ...... Continue »

Profile Playbook for Adobe Target April 18, 2019

Adobe Target Profile Playbook This blog post provides a very thorough overview of what Adobe Target’s profile is and how it works.  Additionally, we’ve included 10 profile scripts that you can ...... Continue »

Guest Post: Test Confidence – a Calculated Metric for Analysis Workspace April 8, 2019

Today I am happy to share a guest post from one of our “Team Demystified” superstars, Melody Walk! Melody has been with us for years and is part of Adam ...... Continue »

Adobe Target Chrome Extension October 2, 2018

Adobe Target Chrome Extension I use many different testing solutions each day as part of my strategic and tactical support of testing programs here at Analytics Demystified.  I am very familiar ...... Continue »

Adobe Target and Marketo September 21, 2018

The Marketo acquisition by Adobe went from rumor to fact earlier today.  This is a really good thing for the Adobe Target community. I’ve integrated Adobe Target and Marketo together many ...... Continue »

Steps to Automation [Adobe Webinar] August 7, 2018

On August 9th, this upcoming Thursday, I will be joining Adobe on the Adobe Target Basics webinar to geek out over how to dip your toes in Automation, using Automated ...... Continue »

Adobe Target + Analytics = Better Together July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ...... Continue »

Adobe Insider Awesomeness and Geo Test deep dive June 14, 2018

Adobe Insider and EXBE The first Adobe Insider with Adobe Target took place on June 1st in Atlanta, Georgia.  I wrote a blog post a couple of weeks back about the multi-city event ...... Continue »

Adobe Personalization Insider May 21, 2018

Analytics Demystified and the Adobe Insider Tour To my fellow optimizers in or near Atlanta, Los Angeles, Chicago, New York, and Dallas: I am very excited to share that I am heading ...... Continue »