Testing and Optimization
On August 9th, this upcoming Thursday, I will be joining Adobe on the Adobe Target Basics webinar to geek out over how to dip your toes in Automation, using Automated ...... Continue »
Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ...... Continue »
Adobe Insider and EXBE The first Adobe Insider with Adobe Target took place on June 1st in Atlanta, Georgia. I wrote a blog post a couple of weeks back about the multi-city event ...... Continue »
Analytics Demystified and the Adobe Insider Tour To my fellow optimizers in or near Atlanta, Los Angeles, Chicago, New York, and Dallas: I am very excited to share that I am heading ...... Continue »
The 2018 Adobe Summit season has officially closed. This year marked my 11th Summit with my first Summit dating back to 2008 when Omniture acquired Offermatica where I was an employee ...... Continue »
Personalization Thursdays Each month, the team at Adobe hosts a webinar series called Personalization Thursdays. The topics vary but the webinars typically focus on features and capabilities of Adobe Target. The ...... Continue »
Informatica is a very large B2B company and one of the most successful players in the data management market. Informatica also has an impressive testing and optimization program and they make heavy ...... Continue »
Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile. In fact, this Profile goes all the way back ...... Continue »
Get Your Analytics Training On – Down Under! G’day Aussies!* Analytics Demystified is looking at potentially holding Analytics training in Sydney, in November of this year. We’re looking to gauge interest (given ...... Continue »
Measuring outcomes is a hot-box issue that stands between Marketers and Measurers that track marketing effectiveness. Today’s article in the Wall Street Journal, Some Marketers Want More Ad Testing, Less ...... Continue »