Analytics Strategy
For ten years at Analytics Demystified we have more or less done marketing the same way: by simply being the best at the work we do and letting people come ...... Continue »
March is a busy month for all of us and I am sure for most of you … but what a great time to learn from the best about how ...... Continue »
Mobile analytics “Events” are the actions that users take when using your mobile apps. These events can be anything from opening the app, to swiping through screens, taking a photo ...... Continue »
Measuring outcomes is a hot-box issue that stands between Marketers and Measurers that track marketing effectiveness. Today’s article in the Wall Street Journal, Some Marketers Want More Ad Testing, Less ...... Continue »
Last week I had the rare opportunity to bring nearly 20 of the best minds in the Analytics industry to a private retreat in Maui, Hawaii. In between events and ...... Continue »
I don’t believe in maturity models, yet as we roll into 2016, I’ve recognized a widespread need for organizations to identify their digital analytics programs in contrast to their peers. ...... Continue »
Digital Analytics process can be used to accomplish many things. Yet, in it’s most valuable form, process should be viewed as a means to familiarize business users with data that ...... Continue »
A common — and seemingly innocuous — question that analysts get asked all the time, in one form or another: “Can you do some analysis tell us where you think we ...... Continue »
A few weeks ago I wrote about cookies and how they are used in web analytics. I also wrote about the browser feature called local storage, and why it’s unlikely ...... Continue »
In digital analytics, “Governance” is a term that is used casually to mean many different things. In our experience at Analytics Demystified, every organization inherently recognizes that governance is an ...... Continue »