Don’t forget! YouTube Live event on Adobe Data Collection March 12, 2018

March is a busy month for all of us and I am sure for most of you … but what a great time to learn from the best about how ...... Continue »

A Mobile Analytics Comparative: Insurance Apps – Part 2 September 6, 2017

Mobile analytics “Events” are the actions that users take when using your mobile apps. These events can be anything from opening the app, to swiping through screens, taking a photo ...... Continue »

Focusing on Outcomes April 4, 2017

Measuring outcomes is a hot-box issue that stands between Marketers and Measurers that track marketing effectiveness. Today’s article in the Wall Street Journal, Some Marketers Want More Ad Testing, Less ...... Continue »

I am the Luckiest Guy in Analytics! October 12, 2016

Last week I had the rare opportunity to bring nearly 20 of the best minds in the Analytics industry to a private retreat in Maui, Hawaii. In between events and ...... Continue »

Best-In-Class Digital Analytics Capabilities January 11, 2016

I don’t believe in maturity models, yet as we roll into 2016, I’ve recognized a widespread need for organizations to identify their digital analytics programs in contrast to their peers. ...... Continue »

A Framework for Digital Analytics Process June 24, 2015

Digital Analytics process can be used to accomplish many things. Yet, in it’s most valuable form, process should be viewed as a means to familiarize business users with data that ...... Continue »

Two (Only Two!) Reasons for Analysis: Opportunities and Problem Areas May 26, 2015

A common — and seemingly innocuous — question that analysts get asked all the time, in one form or another: “Can you do some analysis tell us where you think we ...... Continue »

How Google and Adobe Identify Your Web Visitors December 16, 2014

A few weeks ago I wrote about cookies and how they are used in web analytics. I also wrote about the browser feature called local storage, and why it’s unlikely ...... Continue »

Demystified’s Data Governance Principles December 5, 2014

In digital analytics, “Governance” is a term that is used casually to mean many different things. In our experience at Analytics Demystified, every organization inherently recognizes that governance is an ...... Continue »

Three Foundational Tips to Successfully Recruit in Analytics December 1, 2014

Hiring in the competitive analytics industry is no easy feat. In most organisations, it can be hard enough to get headcount – let alone actually find the right person! These ...... Continue »