I wanted to love Google’s Generative AI for The Analyst’s Companion … August 30, 2023

… I truly did. I am a huge fan of Google for lots of reasons; I rely on Google every day to get me places and keep me in touch ...... Continue »

Analyst’s Companion open BETA starts on Monday, June 5th June 1, 2023

Thanks to a bunch of great feedback we are ready to open up the BETA for the free version of The Analyst’s Companion on Monday, June 5th. Have a look ...... Continue »

A quick update from The Analyst’s Companion … May 25, 2023

Howdy, here is a quick update regarding the user interface for The Analyst’s Companion: On behalf of everyone at Analytics Demystified we hope you have a great long weekend! ... Continue »

Digital Analytics and Artificial Intelligence: Introducing The Analyst’s Companion May 22, 2023

It’s been forever since I have blogged but with Analytics Demystified having such great employees and clients I honestly don’t have that much to do that is worth talking about ...... Continue »

Fork in the Road: The Big Questions Organizations are Trying to Answer May 15, 2023

In a normal year, we’d be long past the point in the calendar where I had written a blog post on all of the exciting things I had seen at ...... Continue »

Switching from Adobe to Google? What you Should Know (Part 2) March 22, 2021

Last week, I went into detail on four key differences between Adobe and Google Analytics. This week, I’ll cover four more. This is far from an exhaustive list – but ...... Continue »

Switching from Adobe to Google? What You Should Know (Part 1) March 15, 2021

In the past few months, I’ve had the same conversation with at least 5 different clients. After the most recent occurrence, I decided it was time to write a blog ...... Continue »

Data Studio (Random) Mini-Tip: Fixing “No Data” in Blends February 26, 2020

I encountered a (maybe?) very random issue recently, with a nifty solution that I didn’t know about, so I wanted to share a quick tip. The issue: I have two metrics, ...... Continue »

Using Multiple Date Selectors in Data Studio January 21, 2020

Using Multiple Date Selectors in Data Studio Recently a question came up on Measure Chat asking about using multiple date selectors (or date range controls) in Data Studio. I’ve had a ...... Continue »

Using Data Studio for Google Analytics Alerts December 16, 2019

Ever since Data Studio released scheduling, I’ve found the feature very handy for the purpose of alerts and performance monitoring. Prior to this feature, I mostly used the in-built Alerts feature ...... Continue »