A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ...... Continue »

Google Data Studio “Mini Tip” – Set A “Sampled” Flag On Your Reports! February 10, 2018

Google Data Studio “Mini Tip” – Set A “Sampled” Flag On Your Reports! Google’s Data Studio is their answer to Tableau – a free, interactive data reporting, dashboarding and visualization tool. ...... Continue »

Did that KPI Move Enough for Me to Care? September 29, 2017

This post really… is just the setup for an embedded 6-minute video. But, it actually hits on quite a number of topics. At the core: Using a statistical method to objectively determine ...... Continue »

Can Local Storage Save Your Website From Cookies? September 25, 2017

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ...... Continue »

Don’t Let Cookies Eat Your Site! August 30, 2017

A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several ...... Continue »

Your Guide to Understanding Conversion Funnels in Google Analytics July 12, 2017

Your Guide to Understanding Conversion Funnels in Google Analytics Often I am asked by clients what their options are for understanding conversion through their on-site funnel, using Google Analytics. This approach ...... Continue »

R You Interested in Auditing Your Google Analytics Data Collection? July 7, 2017

One of the benefits of programming with data — with a platform like R — is being able to get a computer to run through mind-numbing and tedious, but useful, ...... Continue »

A Step-By-Step Guide To Creating Funnels in Google’s Data Studio May 25, 2017

A Step-By-Step Guide To Creating Funnels in Google’s Data Studio For those exploring Google’s Data Studio (their beta “Tableau competitor”, that integrates with Google Analytics and many other data sources) you ...... Continue »

An Overview of the New Google Analytics Alerts April 1, 2017

Google Analytics users have become very familiar with the “yellow ribbon” notices that appear periodically in different reports. For instance, if you have a gazillion unique page names, you may see a ...... Continue »

Exploring Site Search (with the help of R) February 12, 2017

Last week, I wrote up 10 Arbitrary Takeaways from Superweek 2017 in Hungary. There was a specific non-arbitrary takeaway that wasn’t included in that list, but which I was pretty excited to ...... Continue »