Google Analytics Segmentation: A “Gotcha!” and a Hack September 6, 2018

Google Analytics Segmentation: A “Gotcha!” and a Hack Google Analytics segments are a commonly used feature for analyzing subsets of your users. However, while they seem fairly simple at the outset, ...... Continue »

Understanding Marketing Channels in Google Analytics: The Good, The Bad – and a Toy Surprise! August 22, 2018

Understanding Marketing Channels in Google Analytics: The Good, The Bad – and a Toy Surprise! Understanding the effectiveness of marketing efforts is a core use case for Google Analytics. While we ...... Continue »

A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ...... Continue »

Google Data Studio “Mini Tip” – Set A “Sampled” Flag On Your Reports! February 10, 2018

Google Data Studio “Mini Tip” – Set A “Sampled” Flag On Your Reports! Google’s Data Studio is their answer to Tableau – a free, interactive data reporting, dashboarding and visualization tool. ...... Continue »

Did that KPI Move Enough for Me to Care? September 29, 2017

This post really… is just the setup for an embedded 6-minute video. But, it actually hits on quite a number of topics. At the core: Using a statistical method to objectively determine ...... Continue »

Can Local Storage Save Your Website From Cookies? September 25, 2017

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ...... Continue »

Don’t Let Cookies Eat Your Site! August 30, 2017

A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several ...... Continue »

Your Guide to Understanding Conversion Funnels in Google Analytics July 12, 2017

Your Guide to Understanding Conversion Funnels in Google Analytics Updated December 2018, to include Advanced Analysis TL;DR: Here’s the cheatsheet. Often I am asked by clients what their options are for understanding conversion ...... Continue »

R You Interested in Auditing Your Google Analytics Data Collection? July 7, 2017

One of the benefits of programming with data — with a platform like R — is being able to get a computer to run through mind-numbing and tedious, but useful, ...... Continue »

A Step-By-Step Guide To Creating Funnels in Google’s Data Studio May 25, 2017

A Step-By-Step Guide To Creating Funnels in Google’s Data Studio For those exploring Google’s Data Studio (their beta “Tableau competitor”, that integrates with Google Analytics and many other data sources) you ...... Continue »