Switching from Adobe to Google? What you Should Know (Part 2) March 22, 2021

Last week, I went into detail on four key differences between Adobe and Google Analytics. This week, I’ll cover four more. This is far from an exhaustive list – but ...... Continue »

Switching from Adobe to Google? What You Should Know (Part 1) March 15, 2021

In the past few months, I’ve had the same conversation with at least 5 different clients. After the most recent occurrence, I decided it was time to write a blog ...... Continue »

Data Studio (Random) Mini-Tip: Fixing “No Data” in Blends February 26, 2020

I encountered a (maybe?) very random issue recently, with a nifty solution that I didn’t know about, so I wanted to share a quick tip. The issue: I have two metrics, ...... Continue »

Using Multiple Date Selectors in Data Studio January 21, 2020

Using Multiple Date Selectors in Data Studio Recently a question came up on Measure Chat asking about using multiple date selectors (or date range controls) in Data Studio. I’ve had a ...... Continue »

Using Data Studio for Google Analytics Alerts December 16, 2019

Ever since Data Studio released scheduling, I’ve found the feature very handy for the purpose of alerts and performance monitoring. Prior to this feature, I mostly used the in-built Alerts feature ...... Continue »

Go From Zero to Analytics Hero using Data Studio December 12, 2019

Over the past few years, I’ve had the opportunity to spend a lot of time in Google’s Data Studio product. It has allowed me to build intuitive, easy-to-use reporting, from a ...... Continue »

That’s So Meta: Tracking Data Studio, in Data Studio January 8, 2019

That’s So Meta: Tracking Data Studio, in Data Studio In my eternal desire to track and analyze all.the.things, I’ve recently found it useful to track the usage of my Data Studio ...... Continue »

Google Analytics Segmentation: A “Gotcha!” and a Hack September 6, 2018

Google Analytics Segmentation: A “Gotcha!” and a Hack Google Analytics segments are a commonly used feature for analyzing subsets of your users. However, while they seem fairly simple at the outset, ...... Continue »

Understanding Marketing Channels in Google Analytics: The Good, The Bad – and a Toy Surprise! August 22, 2018

Understanding Marketing Channels in Google Analytics: The Good, The Bad – and a Toy Surprise! Understanding the effectiveness of marketing efforts is a core use case for Google Analytics. While we ...... Continue »

A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ...... Continue »