Fork in the Road: The Big Questions Organizations are Trying to Answer May 15, 2023

In a normal year, we’d be long past the point in the calendar where I had written a blog post on all of the exciting things I had seen at ...... Continue »

Ways to Minimize the Impact of ITP 2.1 on your Analytics Practice June 5, 2019

Demystified Partner Tim Patten also contributed to this blog post. Earlier this week, I shared our team’s thoughts about Apple’s Intelligent Tracking Protocol (ITP), specifically version 2.1 and its impact on ...... Continue »

A Less Technical Guide to Apple’s ITP 2.1 Changes June 3, 2019

Demystified Partner Tim Patten also contributed to this blog post. There are likely very few analysts and developers that have not yet heard that Apple recently introduced some major changes into ...... Continue »

Single-Page Apps: Dream or Nightmare? February 13, 2019

A few months ago, I was discussing a new project with a prospective client, and they described what they needed like this: “We have a brand new website and need ...... Continue »

Stop Thinking About Tags, and Start Thinking About Data October 29, 2018

Nearly three weeks ago, I attended Tealium’s Digital Velocity conference in San Francisco. I’ve attended this event every year since 2014, and I’ve spent enough time using its Universal Data ...... Continue »

Adobe Target + Analytics = Better Together July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ...... Continue »

My First Crack at Adobe Launch Extension Development July 11, 2018

Over the past few months, I’ve been spending more and more time in Adobe Launch. So far, I’m liking what I see – though I’m hoping the publish process gets ...... Continue »

Helpful Implementation Tip – Rewrite HTML on Page Load with Charles Proxy July 10, 2018

There are a variety of methods and tools used for debugging and QA’ing an analytics implementation.  While simply using the developer tools built into your favorite browser will usually suffice ...... Continue »

A Coder’s Paradise: Notes from the Tech Track at Adobe Summit 2018 April 3, 2018

Last week I attended my 11th Adobe Summit – a number that seems hard to believe. At my first Summit back in 2008, the Great Recession was just starting, but ...... Continue »

Adobe Data Collection Demystified: Ten Tips in Twenty(ish) Minutes February 26, 2018

We are all delighted to announce our first of hopefully many live presentations on the YouTube platform coming up on March 20th at 11 AM Pacific / 2 PM Eastern! ...... Continue »