Technical/Implementation

Demystified Partner Tim Patten also contributed to this blog post. Earlier this week, I shared our team’s thoughts about Apple’s Intelligent Tracking Protocol (ITP), specifically version 2.1 and its impact on ...... Continue »

Demystified Partner Tim Patten also contributed to this blog post. There are likely very few analysts and developers that have not yet heard that Apple recently introduced some major changes into ...... Continue »

A few months ago, I was discussing a new project with a prospective client, and they described what they needed like this: “We have a brand new website and need ...... Continue »

Nearly three weeks ago, I attended Tealium’s Digital Velocity conference in San Francisco. I’ve attended this event every year since 2014, and I’ve spent enough time using its Universal Data ...... Continue »

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ...... Continue »

Over the past few months, I’ve been spending more and more time in Adobe Launch. So far, I’m liking what I see – though I’m hoping the publish process gets ...... Continue »

There are a variety of methods and tools used for debugging and QA’ing an analytics implementation.  While simply using the developer tools built into your favorite browser will usually suffice ...... Continue »

Last week I attended my 11th Adobe Summit – a number that seems hard to believe. At my first Summit back in 2008, the Great Recession was just starting, but ...... Continue »

We are all delighted to announce our first of hopefully many live presentations on the YouTube platform coming up on March 20th at 11 AM Pacific / 2 PM Eastern! ...... Continue »

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ...... Continue »