Adobe Analytics Requirements and SDR in Workspace August 14, 2018

Those who know me, know that I have a few complaints about Adobe Analytics implementations when it comes to business requirements and solution designs. You can see some of my ...... Continue »

Transaction ID – HR Example August 7, 2018

The Transaction ID feature in Adobe Analytics is one of the most underrated in the product. Transaction ID allows you to “close the loop,” so to speak, and import offline ...... Continue »

ACCELERATE 2.0 coming in 2019: Save the Date August 6, 2018

After a brief hiatus while we examined the ever-changing conference landscape and regrouped here at Analytics Demystified I am delighted to announce that our much loved ACCELERATE conference will be returning ...... Continue »

Return Frequency % of Total July 31, 2018

Recently, a co-worker ran into an issue in Adobe Analytics related to Visit Frequency. The Visit Frequency report in Adobe Analytics is not one that I use all that often, ...... Continue »

Measuring Page Load Time With Success Events July 18, 2018

One of the things I have noticed lately is how slowly some websites are loading, especially media-related websites. For example, recently I visited wired.com and couldn’t get anything to work. ...... Continue »

A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ...... Continue »

Product Ratings/Reviews in Adobe Analytics July 10, 2018

Many retailers use product ratings as a way to convince buyers that they should take the next step in conversion, which is usually a cart addition. Showing how often a ...... Continue »

Engagement Scoring Using Approx. Count Distinct July 2, 2018

Back in 2015, I wrote a post about using Calculated Metrics to create an Engagement Score. In that post, I mentioned that it was possible to pick a series of success ...... Continue »

Adobe Insider Awesomeness and Geo Test deep dive June 14, 2018

Adobe Insider and EXBE The first Adobe Insider with Adobe Target took place on June 1st in Atlanta, Georgia.  I wrote a blog post a couple of weeks back about the multi-city event ...... Continue »

100% Stacked Bar Chart in Analysis Workspace June 13, 2018

As is often the case with Analysis Workspace (in Adobe Analytics), you stumble upon new features accidentally. Hopefully, by now you have learned the rule of “when in doubt, right-click” ...... Continue »