Go From Zero to Analytics Hero using Data Studio December 12, 2019

Over the past few years, I’ve had the opportunity to spend a lot of time in Google’s Data Studio product. It has allowed me to build intuitive, easy-to-use reporting, from a ...... Continue »

A Decade of Demystifying… November 7, 2019

While it seems hard to believe, it has been almost a decade since I joined Analytics Demystified! In that time, I have had the pleasure of working with some of ...... Continue »

Creating Time-Lapse Data via Analysis Workspace October 17, 2019

Sometimes, seeing how data changes over time can inform you about trends in your data. One way to do this is to use time-lapse. Who hasn’t been mesmerized by a ...... Continue »

Profile Playbook for Adobe Target April 18, 2019

Adobe Target Profile Playbook This blog post provides a very thorough overview of what Adobe Target’s profile is and how it works.  Additionally, we’ve included 10 profile scripts that you can ...... Continue »

B2B Conversion Funnels February 19, 2019

One of the unique challenges of managing a B2B website is that you often don’t actually sell anything directly. Most B2B websites are there to educate, create awareness and generate ...... Continue »

New Cohort Analysis Tables – Rolling Calculation January 21, 2019

Last week, Adobe released a slew of cool updates to the Cohort Tables in Analysis Workspace. For those of you who suffered through my retention posts of 2017, you will ...... Continue »

That’s So Meta: Tracking Data Studio, in Data Studio January 8, 2019

That’s So Meta: Tracking Data Studio, in Data Studio In my eternal desire to track and analyze all.the.things, I’ve recently found it useful to track the usage of my Data Studio ...... Continue »

Adam Greco Adobe Analytics Blog Index January 8, 2019

Over the years, I have tried to consistently share as much as I can about Adobe Analytics. The only downside of this is that my posts can span a wide ...... Continue »

2019 London Adobe Analytics “Top Gun” Class January 7, 2019

I will be traveling to London in early February, so I am going to try and throw together an Adobe Analytics “Top Gun” class whilst I am there (Feb 5th). ...... Continue »

A Product Container for Christmas December 19, 2018

Dear Adobe, For Christmas this year I would like a product container in the segment builder. It is something I’ve wanted for years and if you saw my post on Product ...... Continue »