B2B Conversion Funnels February 19, 2019

One of the unique challenges of managing a B2B website is that you often don’t actually sell anything directly. Most B2B websites are there to educate, create awareness and generate ...... Continue »

Sydney Adobe Analytics “Top Gun” Class! January 31, 2019

For several years, I have wanted to get back to Australia. It is one of my favorite places and I haven’t been for a LONG time. I have never offered ...... Continue »

New Cohort Analysis Tables – Rolling Calculation January 21, 2019

Last week, Adobe released a slew of cool updates to the Cohort Tables in Analysis Workspace. For those of you who suffered through my retention posts of 2017, you will ...... Continue »

That’s So Meta: Tracking Data Studio, in Data Studio January 8, 2019

That’s So Meta: Tracking Data Studio, in Data Studio In my eternal desire to track and analyze all.the.things, I’ve recently found it useful to track the usage of my Data Studio ...... Continue »

Adam Greco Adobe Analytics Blog Index January 8, 2019

Over the years, I have tried to consistently share as much as I can about Adobe Analytics. The only downside of this is that my posts can span a wide ...... Continue »

2019 London Adobe Analytics “Top Gun” Class January 7, 2019

I will be traveling to London in early February, so I am going to try and throw together an Adobe Analytics “Top Gun” class whilst I am there (Feb 5th). ...... Continue »

A Product Container for Christmas December 19, 2018

Dear Adobe, For Christmas this year I would like a product container in the segment builder. It is something I’ve wanted for years and if you saw my post on Product ...... Continue »

My Favorite Analysis Workspace Right-Clicks – Part 2 December 18, 2018

In my last blog post, I began sharing some of my favorite hidden right-click actions in Analysis Workspace. In this post, I continue where I left off (since that post ...... Continue »

Product Segmentation Gotchas December 14, 2018

If you have used Adobe Analytics segmentation you are likely very familiar with the hierarchy of container. These containers illustrate the scope of the criteria wrapped in the container and ...... Continue »

My Favorite Analysis Workspace Right-Clicks – Part 1 December 11, 2018

If you use Adobe Analytics, Analysis Workspace has become the indispensable tool of choice for reporting and analysis. As I mentioned back in 2016, Analysis Workspace is the future and ...... Continue »