Product Segmentation Gotchas December 14, 2018

If you have used Adobe Analytics segmentation you are likely very familiar with the hierarchy of container. These containers illustrate the scope of the criteria wrapped in the container and ...... Continue »

My Favorite Analysis Workspace Right-Clicks – Part 1 December 11, 2018

If you use Adobe Analytics, Analysis Workspace has become the indispensable tool of choice for reporting and analysis. As I mentioned back in 2016, Analysis Workspace is the future and ...... Continue »

2019 London Adobe Analytics “Top Gun” Class December 7, 2018

I will be traveling to London in early February, so I am going to try and throw together an Adobe Analytics “Top Gun” class whilst I am there (Feb 5th). ...... Continue »

New Adobe Analytics Class – Managing Adobe Analytics Like A Pro! December 4, 2018

While training is only a small portion of what I do in my consulting business, it is something I really enjoy. Training allows you to meet with many people and ...... Continue »

Using Builders Visibility in Adobe Analytics November 13, 2018

Recently, while working on a client implementation, I came across something I hadn’t seen before in Adobe Analytics. For me, that is quite unusual! While in the administration console, I ...... Continue »

Viewing Classifications Only via Virtual Report Suites November 6, 2018

I love SAINT Classifications! I evangelize the use of SAINT Classifications anytime I can, especially in my training classes. Too often Adobe customers fail to take full advantage of the ...... Continue »

Adjusting Time Zones via Virtual Report Suites October 30, 2018

When you are doing analysis for an organization that spans multiple time zones, things can get tricky. Each Adobe Analytics report suite is tied to one specific time zone (which ...... Continue »

Analytics Demystified Interview Service Offering October 25, 2018

Finding good analytics talent is hard! Whether you are looking for technical or analysis folks, it seems like many candidates are good from afar, but far from good! As someone ...... Continue »

Setting After The Fact Metrics in Adobe Analytics October 9, 2018

As loyal blog readers will know, I am a big fan of identifying business requirements for Adobe Analytics implementations. I think that working with your stakeholders before your implementation (or ...... Continue »

Shifting Attribution in Adobe Analytics October 2, 2018

If you are a veteran Adobe Analytics (or Omniture SiteCatalyst) user, for years the term attribution was defined by whether an eVar was First Touch (Original Value) or Last Touch ...... Continue »