Setting After The Fact Metrics in Adobe Analytics October 9, 2018

As loyal blog readers will know, I am a big fan of identifying business requirements for Adobe Analytics implementations. I think that working with your stakeholders before your implementation (or ...... Continue »

Shifting Attribution in Adobe Analytics October 2, 2018

If you are a veteran Adobe Analytics (or Omniture SiteCatalyst) user, for years the term attribution was defined by whether an eVar was First Touch (Original Value) or Last Touch ...... Continue »

Adobe Target Chrome Extension October 2, 2018

Adobe Target Chrome Extension I use many different testing solutions each day as part of my strategic and tactical support of testing programs here at Analytics Demystified.  I am very familiar ...... Continue »

Ingersoll Rand Case Study September 27, 2018

One of my “soapbox” issues is that too few organizations focus on analytics business requirements and KPI definition. This is why I spend so much time working with clients to ...... Continue »

Analysis Workspace Drop-downs September 25, 2018

Recently, the Adobe Analytics team added a new Analysis Workspace feature called “Drop-downs.” It has always been possible to add Adobe Analytics components like segments, metrics, dimensions and date ranges ...... Continue »

ACCELERATE 2019 September 21, 2018

Back in 2015, the Analytics Demystified team decided to put on a different type of analytics conference we called ACCELERATE. The idea was that we as partners and a few ...... Continue »

Adobe Target and Marketo September 21, 2018

The Marketo acquisition by Adobe went from rumor to fact earlier today.  This is a really good thing for the Adobe Target community. I’ve integrated Adobe Target and Marketo together many ...... Continue »

Bonus Tip: Quantifying Content Creation September 20, 2018

Last week and this week, I shared some thoughts on how to quantify content velocity in Adobe Analytics. As part of that post, I showed how to assign a publish ...... Continue »

Quantifying Content Velocity in Adobe Analytics – Part 2 September 18, 2018

Last week, I shared how to quantify content velocity in Adobe Analytics. This involved classifying content with the date it was published and looking at subsequent days to see how ...... Continue »

Quantifying Content Velocity in Adobe Analytics September 11, 2018

If publishing content is important to your brand, there may be times when you want to quantify how fast users are viewing your content and how long it takes for ...... Continue »