Profile Playbook for Adobe Target April 18, 2019

Adobe Target Profile Playbook This blog post provides a very thorough overview of what Adobe Target’s profile is and how it works.  Additionally, we’ve included 10 profile scripts that you can ...... Continue »

Distinct Count in Segmentation April 16, 2019

In last week’s Adobe Analytics release, a new feature was added within the segmentation area. This feature is called Distinct Count and allows you to build a segment based upon ...... Continue »

Chicago Demystified Training Day and Top Gun Class! February 21, 2019

Last month, the Analytics Demystified crew headed to Los Gatos, California and conducted a one-day training day as part of our ACCELERATE conference. We were happily surprised that a huge ...... Continue »

Sydney Adobe Analytics “Top Gun” Class! February 20, 2019

March 1, 2019 UPDATE: Class is currently 30% Booked! Seats are limited! For several years, I have wanted to get back to Australia. It is one of my favorite places and ...... Continue »

B2B Conversion Funnels February 19, 2019

One of the unique challenges of managing a B2B website is that you often don’t actually sell anything directly. Most B2B websites are there to educate, create awareness and generate ...... Continue »

New Cohort Analysis Tables – Rolling Calculation January 21, 2019

Last week, Adobe released a slew of cool updates to the Cohort Tables in Analysis Workspace. For those of you who suffered through my retention posts of 2017, you will ...... Continue »

That’s So Meta: Tracking Data Studio, in Data Studio January 8, 2019

That’s So Meta: Tracking Data Studio, in Data Studio In my eternal desire to track and analyze all.the.things, I’ve recently found it useful to track the usage of my Data Studio ...... Continue »

Adam Greco Adobe Analytics Blog Index January 8, 2019

Over the years, I have tried to consistently share as much as I can about Adobe Analytics. The only downside of this is that my posts can span a wide ...... Continue »

2019 London Adobe Analytics “Top Gun” Class January 7, 2019

I will be traveling to London in early February, so I am going to try and throw together an Adobe Analytics “Top Gun” class whilst I am there (Feb 5th). ...... Continue »

A Product Container for Christmas December 19, 2018

Dear Adobe, For Christmas this year I would like a product container in the segment builder. It is something I’ve wanted for years and if you saw my post on Product ...... Continue »