Analytics Demystified Interview Service Offering October 25, 2018

Finding good analytics talent is hard! Whether you are looking for technical or analysis folks, it seems like many candidates are good from afar, but far from good! As someone ...... Continue »

Don’t forget! YouTube Live event on Adobe Data Collection March 12, 2018

March is a busy month for all of us and I am sure for most of you … but what a great time to learn from the best about how ...... Continue »

Tim Patten joins the team at Analytics Demystified January 3, 2018

I am extremely excited to be joining the talented team of Analytics Demystified partners.  I am truly humbled to be working alongside some of the brightest industry veterans Digital Analytics ...... Continue »

My First MeasureCamp! October 23, 2017

Last Saturday, I attended my first MeasureCamp! It was the inaugural MeasureCamp for Brussels and it had about 150 people there and those people came from as far away as ...... Continue »

Can Local Storage Save Your Website From Cookies? September 25, 2017

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ...... Continue »

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 5 of 5 July 31, 2017

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 5 Digital Analytics is a relatively new field, and as such, we can learn a lot from other disciplines. This ...... Continue »

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 4 of 5 July 27, 2017

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 4 of 5 Digital Analytics is a relatively new field, and as such, we can learn a lot from other ...... Continue »

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 3 of 5 July 25, 2017

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 3 of 5 Digital Analytics is a relatively new field, and as such, we can learn a lot from other ...... Continue »

Comparing Adobe and Google Analytics (with R) November 22, 2016

Raise your hand if you’re running Adobe Analytics on your site. Okay, now keep your hands up if you also are running Google Analytics. Wow. Not very many hands went down ...... Continue »

Getting A Cross-Device View of the User is a Behavior Problem, Not A Technology Problem November 3, 2016

This post was inspired by a recent conversation on Measure Slack, where Andrew Richardson posed the question: One discussed shift is the desire businesses have to understand a customer along their ...... Continue »