Digital Analytics and Artificial Intelligence: Introducing The Analyst’s Companion May 22, 2023

It’s been forever since I have blogged but with Analytics Demystified having such great employees and clients I honestly don’t have that much to do that is worth talking about ...... Continue »

Using Multiple Date Selectors in Data Studio January 21, 2020

Using Multiple Date Selectors in Data Studio Recently a question came up on Measure Chat asking about using multiple date selectors (or date range controls) in Data Studio. I’ve had a ...... Continue »

Go From Zero to Analytics Hero using Data Studio December 12, 2019

Over the past few years, I’ve had the opportunity to spend a lot of time in Google’s Data Studio product. It has allowed me to build intuitive, easy-to-use reporting, from a ...... Continue »

Guest Post: Test Confidence – a Calculated Metric for Analysis Workspace April 8, 2019

Today I am happy to share a guest post from one of our “Team Demystified” superstars, Melody Walk! Melody has been with us for years and is part of Adam ...... Continue »

A Scalable Way To Add Annotations of Notable Events To Your Reports in Data Studio July 11, 2018

Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ...... Continue »

Report Suite ID for Virtual Report Suites December 12, 2017

As I have helped companies evaluate and migrate to using virtual report suites (typically to avoid the cost of secondary server calls or to filter garbage data) there will come a ...... Continue »

Ten Tips For Presenting Data from MeasureCamp SF #1 July 23, 2017

Yesterday I got to attend my first MeasureCamp in San Francisco. The “Unconference” format was a lot of fun, and there were some fantastic presentations and discussions. For those who requested it, ...... Continue »

How to Build a Brain-Friendly Bar Chart in R July 17, 2017

This post was inspired by a post by Lea Pica: How to Build a Brain-Friendly Bar Chart in Domo. In that post, Lea started with the default rendering of a ...... Continue »

Your Guide to Understanding Conversion Funnels in Google Analytics July 12, 2017

Your Guide to Understanding Conversion Funnels in Google Analytics Updated December 2018, to include Advanced Analysis TL;DR: Here’s the cheatsheet. Often I am asked by clients what their options are for understanding conversion ...... Continue »

Disseminating Digital Data: Why A One Size Fits All Model Doesn’t Work December 8, 2016

[Shared by Nancy Koons, Digital Analytics Consultant, Team Demystified …] One of the things I love about working with the folks at Demystified are the conversations about analytics that often spring ...... Continue »