Exploring Optimal Post Timing…Redux October 4, 2014

Back in 2012, I developed an Excel worksheet that would take post-level data exported from Facebook Insights and do a little pivot tabling on it to generate some simple heat ...... Continue »

Top 5 Metrics You're Measuring Incorrectly … or Not September 3, 2014

Last night as I was casually perusing the days digital analytics news — yes, yes I really do that — I came across a headline and article that got my ...... Continue »

Automating the Cleanup of Facebook Insights Exports June 17, 2014

This post (the download, really — it’s not much of a post) is about dealing with exports from Facebook Insights. If that’s not something you do, skip it. Go back ...... Continue »

A Useful Framework for Social Media "Engagements" February 13, 2014

Whether you have a single toe dipped in the waters of social media analytics or are fully submerged and drowning, you’ve almost certainly grappled with “engagement.” This post isn’t going ...... Continue »

eMetrics San Francisco 2013 Wrap-Up April 30, 2013

This month the Analytics Demystified team travelled to San Francisco for the eMetrics Marketing & Optimisation Summit. Here are a few of the things that emerged for me from the ...... Continue »

#AdobeSummit Takeaways: Adobe Puts on a GREAT Event March 8, 2013

I’ve written several posts with different reflections on my Adobe Summit 2013 experience. You can see a list of all of them by going to my Adobe Summit tag. This was my ...... Continue »

#AdobeSummit Is Next Week February 26, 2013

Every year, it seems, I hit a point where every analyst I know is dropping the question, “Are you going to Summit?” (“Summit” of course, is industry shorthand for Adobe Digital ...... Continue »

Analysts as Community Managers' Best Friends October 7, 2012

I had a great time in Boston last week at eMetrics. The unintentional theme, according to my own general perception and the group messaging backchannel that I was on, was ...... Continue »

Fortune 500 CEOs Aren’t Social — Ummm…Thank You! July 16, 2012

A new report debuted last week on CEO.com from the creators of DOMO, which citied findings about the social participation of Fortune 500 CEO’s. The report showcased the fact that ...... Continue »

Smart Analytics (Sometimes) = Upset Consumers July 9, 2012

The recent media coverage of Orbitz’s OS-based content targeting was intriguing, if not surprising. The Wall Street Journal broke the story about how Mac users were presented with higher priced hotel ...... Continue »