Social Media

Back in 2012, I developed an Excel worksheet that would take post-level data exported from Facebook Insights and do a little pivot tabling on it to generate some simple heat ...... Continue »

Last night as I was casually perusing the days digital analytics news — yes, yes I really do that — I came across a headline and article that got my ...... Continue »

This post (the download, really — it’s not much of a post) is about dealing with exports from Facebook Insights. If that’s not something you do, skip it. Go back ...... Continue »

Whether you have a single toe dipped in the waters of social media analytics or are fully submerged and drowning, you’ve almost certainly grappled with “engagement.” This post isn’t going ...... Continue »

This month the Analytics Demystified team travelled to San Francisco for the eMetrics Marketing & Optimisation Summit. Here are a few of the things that emerged for me from the ...... Continue »

I’ve written several posts with different reflections on my Adobe Summit 2013 experience. You can see a list of all of them by going to my Adobe Summit tag. This was my ...... Continue »

Every year, it seems, I hit a point where every analyst I know is dropping the question, “Are you going to Summit?” (“Summit” of course, is industry shorthand for Adobe Digital ...... Continue »

I had a great time in Boston last week at eMetrics. The unintentional theme, according to my own general perception and the group messaging backchannel that I was on, was ...... Continue »

A new report debuted last week on CEO.com from the creators of DOMO, which citied findings about the social participation of Fortune 500 CEO’s. The report showcased the fact that ...... Continue »

The recent media coverage of Orbitz’s OS-based content targeting was intriguing, if not surprising. The Wall Street Journal broke the story about how Mac users were presented with higher priced hotel ...... Continue »