2018 Adobe Summit – the testing guys perspective April 3, 2018

The 2018 Adobe Summit season has officially closed.  This year marked my 11th Summit with my first Summit dating back to 2008 when Omniture acquired Offermatica where I was an employee ...... Continue »

Don’t forget! YouTube Live event on Adobe Data Collection March 12, 2018

March is a busy month for all of us and I am sure for most of you … but what a great time to learn from the best about how ...... Continue »

Digital Analytics Hub – Conference Recap October 5, 2017

I’m back at my desk from the Digital Analytics Hub in the Big Easy and I’m feeling fresh and fired up about Digital Analytics. It may sound like a cliche, ...... Continue »

MeasureCamp Brussels!! October 4, 2017

For years I have been trying to get to a MeasureCamp event, but my timing in Europe has always been a bit off.  For those not familiar with MeasureCamp, it ...... Continue »

Oct. 25th: 1-Day Workshop in San Francisco – Intro to R for the Digital Analyst October 4, 2017

I’ll be conducting a small (up to 8 students) hands-on workshop that is an introduction to R for the digital analyst in San Francisco on Wednesday, October 25th. If you are ...... Continue »

Ten Tips For Presenting Data from MeasureCamp SF #1 July 23, 2017

Yesterday I got to attend my first MeasureCamp in San Francisco. The “Unconference” format was a lot of fun, and there were some fantastic presentations and discussions. For those who requested it, ...... Continue »

Get Your Analytics Training On – Down Under! July 17, 2017

Get Your Analytics Training On – Down Under! G’day Aussies!* Analytics Demystified is looking at potentially holding Analytics training in Sydney, in November of this year. We’re looking to gauge interest (given ...... Continue »

Mobile Analytics Summit Recap July 10, 2017

I recently participated in the first ever Mobile Analytics Summit, which was a fantastic event chock full of great information and insights. The virtual format allowed attendees to tune in ...... Continue »

Evolution of the Analysis Exchange July 6, 2017

When we created the Analysis Exchange years ago my Partners and I all knew the industry needed better gateways into the field. Being “old school” each of us had more ...... Continue »

10 Arbitrary Takeaways from Superweek 2017 in Hungary February 6, 2017

Last week, I attended the sixth annual Superweek conference outside Budapest, Hungary. I have not come away from a conference with my head buzzing as much as this since I attended ...... Continue »