Stop Thinking About Tags, and Start Thinking About Data October 29, 2018

Nearly three weeks ago, I attended Tealium’s Digital Velocity conference in San Francisco. I’ve attended this event every year since 2014, and I’ve spent enough time using its Universal Data ...... Continue »

Analytics Demystified Case Study with Elsevier May 10, 2018

For ten years at Analytics Demystified we have more or less done marketing the same way: by simply being the best at the work we do and letting people come ...... Continue »

A Mobile Analytics Comparative: Insurance Apps – Part 2 September 6, 2017

Mobile analytics “Events” are the actions that users take when using your mobile apps. These events can be anything from opening the app, to swiping through screens, taking a photo ...... Continue »

Mobile Analytics Summit Recap July 10, 2017

I recently participated in the first ever Mobile Analytics Summit, which was a fantastic event chock full of great information and insights. The virtual format allowed attendees to tune in ...... Continue »

The Downfall of Tesco and the Omniscience of Analytics October 29, 2014

Yesterday, an article in the Harvard Business Review provided food for thought for the analytics industry. In Tesco’s Downfall Is a Warning to Data-Driven Retailers, author Michael Schrage ponders how ...... Continue »

It’s not about “Big Data”, it’s about the “RIGHT data” January 23, 2014

Unless you’ve been living under a rock, you have heard (and perhaps grown tired) of the buzzword “big data.” But in attempts to chase the “next shiny thing”, companies may ...... Continue »

Getting comfortable with data sampling in the growing data world March 12, 2013

“Big data” is today’s buzz word, just the latest of many. However, I think analytics professionals will agree: “Big data” is not necessarily better than “small data” unless you use ...... Continue »

Our Engagement Metric in use at Philly.com October 26, 2010

Those of you who have read my blog for long know that I have written a tremendous amount about measures of visitor engagement online. In addition to numerous blog posts ...... Continue »

Web Analytics: One Month at a Time in 2009 November 25, 2008

As we look towards 2009 there are clearly some great challenges and great opportunities facing everyone who has more than a passing interest in web analytics. But regardless of the ...... Continue »

My AMA presentation is now online and much more January 16, 2008

For those of you who missed my presentation yesterday, “Web Analytics: A Day a Month”, you can now listen to the re-recorded webcast at WebEx thanks to Tableau and the ...... Continue »