Analyst’s Companion open BETA starts on Monday, June 5th June 1, 2023

Thanks to a bunch of great feedback we are ready to open up the BETA for the free version of The Analyst’s Companion on Monday, June 5th. Have a look ...... Continue »

A quick update from The Analyst’s Companion … May 25, 2023

Howdy, here is a quick update regarding the user interface for The Analyst’s Companion: On behalf of everyone at Analytics Demystified we hope you have a great long weekend! ... Continue »

Digital Analytics and Artificial Intelligence: Introducing The Analyst’s Companion May 22, 2023

It’s been forever since I have blogged but with Analytics Demystified having such great employees and clients I honestly don’t have that much to do that is worth talking about ...... Continue »

Stop Thinking About Tags, and Start Thinking About Data October 29, 2018

Nearly three weeks ago, I attended Tealium’s Digital Velocity conference in San Francisco. I’ve attended this event every year since 2014, and I’ve spent enough time using its Universal Data ...... Continue »

Analytics Demystified Case Study with Elsevier May 10, 2018

For ten years at Analytics Demystified we have more or less done marketing the same way: by simply being the best at the work we do and letting people come ...... Continue »

A Mobile Analytics Comparative: Insurance Apps – Part 2 September 6, 2017

Mobile analytics “Events” are the actions that users take when using your mobile apps. These events can be anything from opening the app, to swiping through screens, taking a photo ...... Continue »

Mobile Analytics Summit Recap July 10, 2017

I recently participated in the first ever Mobile Analytics Summit, which was a fantastic event chock full of great information and insights. The virtual format allowed attendees to tune in ...... Continue »

The Downfall of Tesco and the Omniscience of Analytics October 29, 2014

Yesterday, an article in the Harvard Business Review provided food for thought for the analytics industry. In Tesco’s Downfall Is a Warning to Data-Driven Retailers, author Michael Schrage ponders how ...... Continue »

It’s not about “Big Data”, it’s about the “RIGHT data” January 23, 2014

Unless you’ve been living under a rock, you have heard (and perhaps grown tired) of the buzzword “big data.” But in attempts to chase the “next shiny thing”, companies may ...... Continue »

Getting comfortable with data sampling in the growing data world March 12, 2013

“Big data” is today’s buzz word, just the latest of many. However, I think analytics professionals will agree: “Big data” is not necessarily better than “small data” unless you use ...... Continue »