Industry Analysis

Nearly three weeks ago, I attended Tealium’s Digital Velocity conference in San Francisco. I’ve attended this event every year since 2014, and I’ve spent enough time using its Universal Data ...... Continue »

For ten years at Analytics Demystified we have more or less done marketing the same way: by simply being the best at the work we do and letting people come ...... Continue »

Mobile analytics “Events” are the actions that users take when using your mobile apps. These events can be anything from opening the app, to swiping through screens, taking a photo ...... Continue »

I recently participated in the first ever Mobile Analytics Summit, which was a fantastic event chock full of great information and insights. The virtual format allowed attendees to tune in ...... Continue »

Yesterday, an article in the Harvard Business Review provided food for thought for the analytics industry. In Tesco’s Downfall Is a Warning to Data-Driven Retailers, author Michael Schrage ponders how ...... Continue »

Unless you’ve been living under a rock, you have heard (and perhaps grown tired) of the buzzword “big data.” But in attempts to chase the “next shiny thing”, companies may ...... Continue »

“Big data” is today’s buzz word, just the latest of many. However, I think analytics professionals will agree: “Big data” is not necessarily better than “small data” unless you use ...... Continue »

Those of you who have read my blog for long know that I have written a tremendous amount about measures of visitor engagement online. In addition to numerous blog posts ...... Continue »

As we look towards 2009 there are clearly some great challenges and great opportunities facing everyone who has more than a passing interest in web analytics. But regardless of the ...... Continue »

For those of you who missed my presentation yesterday, “Web Analytics: A Day a Month”, you can now listen to the re-recorded webcast at WebEx thanks to Tableau and the ...... Continue »