Go From Zero to Analytics Hero using Data Studio December 12, 2019

Over the past few years, I’ve had the opportunity to spend a lot of time in Google’s Data Studio product. It has allowed me to build intuitive, easy-to-use reporting, from a ...... Continue »

That’s So Meta: Tracking Data Studio, in Data Studio January 8, 2019

That’s So Meta: Tracking Data Studio, in Data Studio In my eternal desire to track and analyze all.the.things, I’ve recently found it useful to track the usage of my Data Studio ...... Continue »

[Presentation] Foundational Psychology Experiments (And Why Analysts Should Know Them) January 28, 2018

On Friday, I had an opportunity to speak at the Microsoft One Analyst conference in Seattle. For those who are interested, here is an annotated copy of the presentation. Please ...... Continue »

10 Tips for Presenting Data January 19, 2018

[Originally published by ObservePoint] Big data. Analytics. Data science. Businesses are clamoring to use data to get a competitive edge, but all the data in the world won’t help if your ...... Continue »

Oct. 25th: 1-Day Workshop in San Francisco – Intro to R for the Digital Analyst October 4, 2017

I’ll be conducting a small (up to 8 students) hands-on workshop that is an introduction to R for the digital analyst in San Francisco on Wednesday, October 25th. If you are ...... Continue »

Did that KPI Move Enough for Me to Care? September 29, 2017

This post really… is just the setup for an embedded 6-minute video. But, it actually hits on quite a number of topics. At the core: Using a statistical method to objectively determine ...... Continue »

A Mobile Analytics Comparative: Insurance Apps – Part 1 August 17, 2017

Throughout this mobile analytics comparative, I was looking for a few specific things to determine data collected by a group of high-profile apps and how their respective analytics tools were ...... Continue »

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 5 of 5 July 31, 2017

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 5 Digital Analytics is a relatively new field, and as such, we can learn a lot from other disciplines. This ...... Continue »

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 4 of 5 July 27, 2017

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 4 of 5 Digital Analytics is a relatively new field, and as such, we can learn a lot from other ...... Continue »

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 3 of 5 July 25, 2017

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 3 of 5 Digital Analytics is a relatively new field, and as such, we can learn a lot from other ...... Continue »