Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 2 of 5 July 21, 2017

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 2 of 5 Digital Analytics is a relatively new field, and as such, we can learn a lot from other ...... Continue »

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 1 of 5 July 20, 2017

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 1 of 5 Digital Analytics is a relatively new field, and as such, we can learn a lot from other ...... Continue »

Evolution of the Analysis Exchange July 6, 2017

When we created the Analysis Exchange years ago my Partners and I all knew the industry needed better gateways into the field. Being “old school” each of us had more ...... Continue »

The Trouble (My Troubles) with Statistics July 3, 2017

Okay. I admit it. That’s a linkbait-y title. In my defense, though, the only audience that would be successfully baited by it, I think, are digital analysts, statisticians, and data ...... Continue »

“What will you do with that?” = :-( April 12, 2017

Remember back when folks wrote blog posts that were blah-blah-blah “best practice”-type posts? I think this is going to be one of those – a bit of a throwback, perhaps. ...... Continue »

3-Day Training: R & Statistics for the Digital Analyst – June 13-15 (Columbus, OH) March 8, 2017

One challenge I found over the course of last year as I worked to learn R and learn how to apply statistics in a meaningful way to digital analytics data ...... Continue »

R and Adobe Analytics: Did the Metric Move Significantly? Part 3 of 3 January 12, 2017

This is the third post in a three-post series. The earlier posts build up to this one, so you may want to go back and check them out before diving in ...... Continue »

R and Adobe Analytics: Did the Metric Move Significantly? Part 2 of 3 January 10, 2017

In my last post, I laid out that I had been working on a bit of R code to answer three different questions in a way that was repeatable and ...... Continue »

R and Adobe Analytics: Two Dimensions, Many Metrics – Part 1 of 3 January 5, 2017

This is the first of three posts that all use the same base set of configuration to answer three different questions: How do my key metrics break out across two different ...... Continue »

Disseminating Digital Data: Why A One Size Fits All Model Doesn’t Work December 8, 2016

[Shared by Nancy Koons, Digital Analytics Consultant, Team Demystified …] One of the things I love about working with the folks at Demystified are the conversations about analytics that often spring ...... Continue »