GTM: Using Multiple Inputs for RegEx Tables August 9, 2018

I’m a big fan of RegEx table variables in Google Tag Manager. These are especially useful if you have implemented a gtm blacklist with your GTM setup to avoid custom ...... Continue »

Adobe Target + Analytics = Better Together July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ...... Continue »

My First Crack at Adobe Launch Extension Development July 11, 2018

Over the past few months, I’ve been spending more and more time in Adobe Launch. So far, I’m liking what I see – though I’m hoping the publish process gets ...... Continue »

Helpful Implementation Tip – Rewrite HTML on Page Load with Charles Proxy July 10, 2018

There are a variety of methods and tools used for debugging and QA’ing an analytics implementation.  While simply using the developer tools built into your favorite browser will usually suffice ...... Continue »

A Coder’s Paradise: Notes from the Tech Track at Adobe Summit 2018 April 3, 2018

Last week I attended my 11th Adobe Summit – a number that seems hard to believe. At my first Summit back in 2008, the Great Recession was just starting, but ...... Continue »

Adobe Data Collection Demystified: Ten Tips in Twenty(ish) Minutes February 26, 2018

We are all delighted to announce our first of hopefully many live presentations on the YouTube platform coming up on March 20th at 11 AM Pacific / 2 PM Eastern! ...... Continue »

Star of the Show: Adobe Announces Launch at Summit 2017 March 28, 2017

If you attended the Adobe Summit last week and are anything like me, a second year in Las Vegas did nothing to cure the longing I felt last year for ...... Continue »

Guess Who – Client Errors! January 11, 2017

Recently I have received an interesting theme of questions related to client errors. These are errors that happen as your site is trying to make requests for various tags that ...... Continue »

Tag Management: It’s Not About the Tags Anymore June 21, 2016

Last month I attended Tealium’s Digital Velocity conference – the only multi-day conference this year held by one of the major tag management vendors. Obviously, Adobe held its annual Summit ...... Continue »

A Developer’s Perspective on Features Every Tag Management System Should Offer August 17, 2015

Almost 2 years ago I wrote a blog post on some of the major questions companies face when choosing a tag management system. I very carefully crafted a post that ...... Continue »