Adobe Launch Linking to DTM November 30, 2018

Earlier this week I mentioned a feature that allows you to link your Adobe Launch files to your old DTM files. Some have asked me for more details so you ...... Continue »

Thankful Launch Features November 29, 2018

In honor of Thanksgiving last week I wanted to take a moment to provide a possibly odd mashup between holiday and tag management systems. When I’m converting an implementation from ...... Continue »

Stop Thinking About Tags, and Start Thinking About Data October 29, 2018

Nearly three weeks ago, I attended Tealium’s Digital Velocity conference in San Francisco. I’ve attended this event every year since 2014, and I’ve spent enough time using its Universal Data ...... Continue »

GTM: Using Multiple Inputs for RegEx Tables August 9, 2018

I’m a big fan of RegEx table variables in Google Tag Manager. These are especially useful if you have implemented a gtm blacklist with your GTM setup to avoid custom ...... Continue »

Adobe Target + Analytics = Better Together July 23, 2018

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ...... Continue »

My First Crack at Adobe Launch Extension Development July 11, 2018

Over the past few months, I’ve been spending more and more time in Adobe Launch. So far, I’m liking what I see – though I’m hoping the publish process gets ...... Continue »

Helpful Implementation Tip – Rewrite HTML on Page Load with Charles Proxy July 10, 2018

There are a variety of methods and tools used for debugging and QA’ing an analytics implementation.  While simply using the developer tools built into your favorite browser will usually suffice ...... Continue »

A Coder’s Paradise: Notes from the Tech Track at Adobe Summit 2018 April 3, 2018

Last week I attended my 11th Adobe Summit – a number that seems hard to believe. At my first Summit back in 2008, the Great Recession was just starting, but ...... Continue »

Adobe Data Collection Demystified: Ten Tips in Twenty(ish) Minutes February 26, 2018

We are all delighted to announce our first of hopefully many live presentations on the YouTube platform coming up on March 20th at 11 AM Pacific / 2 PM Eastern! ...... Continue »

Star of the Show: Adobe Announces Launch at Summit 2017 March 28, 2017

If you attended the Adobe Summit last week and are anything like me, a second year in Las Vegas did nothing to cure the longing I felt last year for ...... Continue »