John Lovett BLOG

Senior Partner

Mobile Analytics Summit Recap
Mobile Analytics Summit Recap
By on July 10, 2017

I recently participated in the first ever Mobile Analytics Summit, which was a fantastic event chock full of great information and insights. The virtual format allowed attendees to tune in ... read more »

Focusing on Outcomes
By on April 4, 2017

Measuring outcomes is a hot-box issue that stands between Marketers and Measurers that track marketing effectiveness. Today’s article in the Wall Street Journal, Some Marketers Want More Ad Testing, Less ... read more »

Best-In-Class Digital Analytics Capabilities
By on January 11, 2016

I don’t believe in maturity models, yet as we roll into 2016, I’ve recognized a widespread need for organizations to identify their digital analytics programs in contrast to their peers. ... read more »

Advanced Training for the Digital Analyst
By on July 24, 2015

In today’s competitive business environments, the expectations placed on the digital analysts are extremely high. Not only do they need to be masters of the web analytics tools necessary for ... read more »

A Framework for Digital Analytics Process
By on June 24, 2015

Digital Analytics process can be used to accomplish many things. Yet, in it’s most valuable form, process should be viewed as a means to familiarize business users with data that ... read more »

Demystified’s Data Governance Principles
By on December 5, 2014

In digital analytics, “Governance” is a term that is used casually to mean many different things. In our experience at Analytics Demystified, every organization inherently recognizes that governance is an ... read more »

Bulletproof Business Requirements
By on September 3, 2014

As a digital analytics professional, you’ve probably been tasked with collecting business requirements for measuring a new website/app/feature/etc. This seems like a task that’s easy enough, but all too often ... read more »

Black Friday Analytics
By on December 9, 2013

So it’s that time of year again when commercialism runs rampant, people spend with reckless abandon, and at any moment there could be fisticuffs at your local Wal-Mart. But alas, ... read more »

Will Chrome Solve our Multi-Device Problem?
By on March 22, 2013

Google recently launched a new television commercial that advertised their Chrome browser as a solution for your computer, tablet, and mobile device. For marketers and digital analytics pros of all ... read more »

Re-Examining Attribution
By on January 7, 2013

Attributing credit across a multitude of marketing efforts is one of those sticky problems in digital analytics that seems to generate a whole lot of controversy. This is a topic ... read more »