John Lovett BLOG

Senior Partner

A Framework for Digital Analytics Process
A Framework for Digital Analytics Process
By on June 24, 2015

Digital Analytics process can be used to accomplish many things. Yet, in it’s most valuable form, process should be viewed as a means to familiarize business users with data that ... read more »

Demystified’s Data Governance Principles
By on December 5, 2014

In digital analytics, “Governance” is a term that is used casually to mean many different things. In our experience at Analytics Demystified, every organization inherently recognizes that governance is an ... read more »

Bulletproof Business Requirements
By on September 3, 2014

As a digital analytics professional, you’ve probably been tasked with collecting business requirements for measuring a new website/app/feature/etc. This seems like a task that’s easy enough, but all too often ... read more »

Black Friday Analytics
By on December 9, 2013

So it’s that time of year again when commercialism runs rampant, people spend with reckless abandon, and at any moment there could be fisticuffs at your local Wal-Mart. But alas, ... read more »

Will Chrome Solve our Multi-Device Problem?
By on March 22, 2013

Google recently launched a new television commercial that advertised their Chrome browser as a solution for your computer, tablet, and mobile device. For marketers and digital analytics pros of all ... read more »

Re-Examining Attribution
By on January 7, 2013

Attributing credit across a multitude of marketing efforts is one of those sticky problems in digital analytics that seems to generate a whole lot of controversy. This is a topic ... read more »

Balancing the Quantitative with Qualitative
By on September 8, 2012

This was originally published as the President’s Message in the August DAA Newsletter. I’ve been spending a lot of time recently working with data. For some clients I’m helping to ... read more »

Fortune 500 CEOs Aren’t Social — Ummm…Thank You!
By on July 16, 2012

A new report debuted last week on CEO.com from the creators of DOMO, which citied findings about the social participation of Fortune 500 CEO’s. The report showcased the fact that ... read more »

eMetrics Chicago – Wrapup
By on July 12, 2012

Before too much time passes during these dog days of summer, I thought that I’d offer a recap of the eMetrics Marketing Optimization Summit that took place in Chicago recently. ... read more »

ACCELERATE Chicago Debrief
By on April 6, 2012

I’m on the plane returning home from the second ever Analytics Demystified ACCELERATE Conference and I can’t help but smile as I think about what an incredible event this was. ... read more »