Comparing Adobe and Google Analytics (with R) November 22, 2016

Raise your hand if you’re running Adobe Analytics on your site. Okay, now keep your hands up if you also are running Google Analytics. Wow. Not very many hands went down ...... Continue »

Getting A Cross-Device View of the User is a Behavior Problem, Not A Technology Problem November 3, 2016

This post was inspired by a recent conversation on Measure Slack, where Andrew Richardson posed the question: One discussed shift is the desire businesses have to understand a customer along their ...... Continue »

The Team Demystified Blog October 14, 2016

Welcome to the Team Demystified blog! Our team of experience contractors will be sharing their insights and observations about the ground-level work they do with our clients around the globe ...... Continue »

I am the Luckiest Guy in Analytics! October 12, 2016

Last week I had the rare opportunity to bring nearly 20 of the best minds in the Analytics industry to a private retreat in Maui, Hawaii. In between events and ...... Continue »

Digital Analytics: R and staTISTICS -> September 12, 2016

Are you hearing more and more about R and wondering if you should give it a closer look? If so, there is a new resource in town:! The site is ...... Continue »

Six Rules for Nailing Digital Analytics July 26, 2016

Six Rules for Nailing Digital Analytics [Originally published at] It doesn’t matter if you are a small startup, or a large organization, these six tips will help you succeed with digital ...... Continue »

Should Digital Analysts Become More Data Scientific-y? July 4, 2016

The question asked in this post started out as a simpler (and more bold) question: “Is data science the future of digital analytics?”  It’s a question I’ve been asking a lot, ...... Continue »

What Happens When You Combine Analytics and Pregnancy? June 29, 2016

What Happens When You Combine Analytics and Pregnancy? Those of who know me might have noticed I have been suspiciously quiet. (Let’s be honest, that’s not the norm for me!) I ...... Continue »

Nine Years Demystifying (Web) Analytics … a Look Back June 8, 2016

  Last week my inbox blew up all the sudden with email from LinkedIn with subjects like “congrats” and “well done, old man!” At first I assumed this was just more ...... Continue »

Shiny Web Analytics with R May 16, 2016

It’s been a a couple of months since I posted about my continued exploration of R. In part, that’s because I found myself using it primarily as a more-powerful-than-the-Google-Analytics-Chrome-extension access ...... Continue »