Adam Greco BLOG

Senior Partner

Virtual Report Suites [Adobe Analytics]
Virtual Report Suites [Adobe Analytics]
By on April 27, 2016

Recently, Adobe provided an Adobe Analytics update that includes a cool new feature called “Virtual Report Suites.” Virtual Report Suites are an exciting new way to segment your Adobe Analytics ... read more »

2016 Adobe Analytics “Top Gun” Class
By on March 18, 2016

Each year I try to offer one public version of my Adobe Analytics “Top Gun” class in the United States. This year, it will be on May 10, 2016 in ... read more »

Using Custom Variables vs. Segmentation [Adobe Analytics]
By on February 18, 2016

As I work with and train clients to use Adobe Analytics, sometimes I encounter confusion around custom variables and segmentation. Both of these Adobe Analytics features are used to segment ... read more »

London “Top Gun” Adobe Analytics Class
By on February 9, 2016

This March, I will once again be visiting the UK, and as I always try to do, I am offering my Adobe Analytics “Top Gun” class. This class is meant ... read more »

When to Tweak Report Suites and When to Start Anew
By on December 14, 2015

As someone who has made a living auditing, fixing and improving Adobe Analytics implementations, there are a few questions related to this that I receive all of the time. One ... read more »

Cart Conversion by Product Price
By on December 7, 2015

Back in 2010, I wrote about a way to see how much money website visitors were adding to the shopping cart so that amount could be compared to the amount ... read more »

Average Internal Search Position Clicked
By on December 1, 2015

A few years ago, I wrote an extensive post describing how to track internal search position clicks to see which internal search positions visitors tend to click on. That post showed ... read more »

Using Cohort Analysis in Adobe Analytics
By on November 23, 2015

Way back in 2013, I authored a semi-complex blog post describing how to implement a cohort analysis in SiteCatalyst. If you give that post a quick review, you will see ... read more »

Sharing Calculated Metrics in Adobe Analytics
By on November 17, 2015

Over the past year, Adobe Analytics users have noticed that the product has moved to a different model for accessing/editing/creating analytics components such as Calculated Metrics, Segments, etc… In this ... read more »

Creating Weighted Metrics Using the Percentile Function
By on October 26, 2015

When using Adobe Analytics, one of the things that has been a bit annoying historically is that when you sort by a calculated metric, you often see really high percentages ... read more »