Adam Greco BLOG

Senior Partner

Alarmduck – The Data Anomaly Slack App for Adobe Analytics
Alarmduck – The Data Anomaly Slack App for Adobe Analytics
By on March 21, 2017

One of the most difficult parts of managing an Adobe Analytics implementation is uncovering data anomalies. For years, Adobe Analytics has offered an Alerts feature to try and address this, ... read more »

Catch Me If You Can!
By on March 14, 2017

Being a Chicagoan, I tend to hibernate in the winter when it is too cold to go outside, but as Spring arrives, I will be hitting the road and getting ... read more »

2017 Adobe Analytics “Top Gun” Class – May 2017 (Chicago)
By on March 8, 2017

Back by popular demand, it is once again time for my annual Adobe Analytics “Top Gun” class! This May 17th (note: originally the date was June 19th, but had to ... read more »

Inter-Site Pathing
By on March 6, 2017

Some of my clients have many websites that they track with Adobe Analytics. Normally, this is done by having a different Report Suite for each site and then a Global ... read more »

Tracking Every Link
By on February 21, 2017

Recently, I gave a presentation in which I posited that tracking every single hyperlink on a web page is not what digital analytics is all about. I argued that looking ... read more »

Help Request: Adobe Analytics Worst Practices!
By on February 7, 2017

As a consultant who spends almost every day helping clients improve their Adobe Analytics implementations, I get to see the good and the bad that is out there. Unfortunately, I ... read more »

Before/After Sequence Segmentation
By on January 25, 2017

One of the more difficult types of analyses to conduct in the digital world is an analysis that looks at what visitors did before or after actions on a website or ... read more »

Analysis Workspace – The Future is Here
By on October 24, 2016

One of the great things about Analysis Workspace is that it begs you to keep driving deeper and deeper into analysis in ways that the traditional Adobe Analytics reports do ... read more »

Analysis Workspace Fallout Reports
By on October 21, 2016

Yesterday, the Adobe Analytics team added a lot of cool new functionality related to Analysis Workspace. One of these additions was the addition of a Fallout visualization, which was previously ... read more »

Pricing State
By on September 27, 2016

If you are an online retailer, there are situations in which you will offer your products in various pricing states. For example, there may be some products that are on ... read more »