Adam Greco BLOG

Senior Partner

Tracking Every Link
Tracking Every Link
By on February 21, 2017

Recently, I gave a presentation in which I posited that tracking every single hyperlink on a web page is not what digital analytics is all about. I argued that looking ... read more »

2017 Adobe Analytics “Top Gun” Class
By on February 13, 2017

Back by popular demand, it is once again time for my annual Adobe Analytics “Top Gun” class! This June 19th I will be conducting my advanced Adobe Analytics class downtown ... read more »

Help Request: Adobe Analytics Worst Practices!
By on February 7, 2017

As a consultant who spends almost every day helping clients improve their Adobe Analytics implementations, I get to see the good and the bad that is out there. Unfortunately, I ... read more »

Before/After Sequence Segmentation
By on January 25, 2017

One of the more difficult types of analyses to conduct in the digital world is an analysis that looks at what visitors did before or after actions on a website or ... read more »

Analysis Workspace – The Future is Here
By on October 24, 2016

One of the great things about Analysis Workspace is that it begs you to keep driving deeper and deeper into analysis in ways that the traditional Adobe Analytics reports do ... read more »

Analysis Workspace Fallout Reports
By on October 21, 2016

Yesterday, the Adobe Analytics team added a lot of cool new functionality related to Analysis Workspace. One of these additions was the addition of a Fallout visualization, which was previously ... read more »

Pricing State
By on September 27, 2016

If you are an online retailer, there are situations in which you will offer your products in various pricing states. For example, there may be some products that are on ... read more »

Zurich Adobe Analytics Top Gun Class – November 3rd
By on September 25, 2016

In partnership with my friends in Zurich at Unic (www.unic.com), I will be conducting my popular advanced Adobe Analytics “Top Gun” class in Switzerland this November. For those of you unfamiliar ... read more »

Solution Design (SDR) Webinar
By on September 19, 2016

On September 28th, in conjunction with Observepoint, I will be co-presenting on the topic of analytics Solution Design (SDR) documents. This webinar will cover what they are, why they are ... read more »

Trending Path Reports
By on September 13, 2016

While using Adobe Analytics, there will be times when you want to see how often visitors go from Page A to Page B to Page C, etc. This is easy ... read more »