Adam Greco BLOG

Senior Partner

When to Tweak Report Suites and When to Start Anew
When to Tweak Report Suites and When to Start Anew
By on December 14, 2015

As someone who has made a living auditing, fixing and improving Adobe Analytics implementations, there are a few questions related to this that I receive all of the time. One ... read more »

Cart Conversion by Product Price
By on December 7, 2015

Back in 2010, I wrote about a way to see how much money website visitors were adding to the shopping cart so that amount could be compared to the amount ... read more »

Average Internal Search Position Clicked
By on December 1, 2015

A few years ago, I wrote an extensive post describing how to track internal search position clicks to see which internal search positions visitors tend to click on. That post showed ... read more »

Using Cohort Analysis in Adobe Analytics
By on November 23, 2015

Way back in 2013, I authored a semi-complex blog post describing how to implement a cohort analysis in SiteCatalyst. If you give that post a quick review, you will see ... read more »

Sharing Calculated Metrics in Adobe Analytics
By on November 17, 2015

Over the past year, Adobe Analytics users have noticed that the product has moved to a different model for accessing/editing/creating analytics components such as Calculated Metrics, Segments, etc… In this ... read more »

Creating Weighted Metrics Using the Percentile Function
By on October 26, 2015

When using Adobe Analytics, one of the things that has been a bit annoying historically is that when you sort by a calculated metric, you often see really high percentages ... read more »

Product Finding Methods
By on September 22, 2015

Product Finding Methods, is a topic that I have touched upon briefly in past blog posts, but not in great detail. Some others have also talked about it, but in ... read more »

Sharing Analytics Reports Internally
By on September 15, 2015

As a web analyst, one of your job functions is to share reports and data with your internal stakeholders. There are obviously many different ways to do this. Ideally, you ... read more »

What Does 1,000 Success Events Really Mean?
By on September 10, 2015

In the last year, Adobe Analytics introduced the ability to have over 1,000 Success Events. That was a pretty big jump from 100 previously. As I work with clients I ... read more »

Engagement Scoring + Adobe Analytics Derived Metrics
By on September 4, 2015

Recently, I was listening to an episode of the Digital Analytics Power Hour that discussed analytics for sites that have no clear conversion goals. In this podcast, the guys brought ... read more »