Adam Greco BLOG

Senior Partner

Analytics Demystified 2015 Training Days
Analytics Demystified 2015 Training Days
By on June 29, 2015

Each year the partners here at Analytics Demystified provide two days worth of advanced analytics training. While we wish we could do it more often, busy schedules only permit this ... read more »

Speaking Tour 2015
By on February 11, 2015

Happy new year! I hope 2015 has gotten off to a great start for you. I must admit that after a way too busy 2014, I have been taking some ... read more »

Slack Demystified
By on November 17, 2014

Those of you who follow my blog have come to know that when I learn a product (like Adobe SiteCatalyst), I really get to know it and evangelize it. Back ... read more »

Profile Website Visitors via Campaign Codes and More
By on November 14, 2014

One of the things customers ask me about is the ability to profile website visitors. Unfortunately, most visitors to websites are anonymous, so you don’t know if they are young, ... read more »

Creating Conversion Funnels via Segmentation
By on October 27, 2014

Regardless of what type of website you manage, it is bound to have some sort of conversion funnel. If you are an online retailer, your funnel may consist of people ... read more »

When to Use Variables vs SAINT in Adobe Analytics
By on August 18, 2014

In one of my recent Adobe SiteCatalyst (Analytics) “Top Gun” training classes, a student asked me the following question: When should you use a variable (i.e. eVar or sProp) vs. using ... read more »

Advanced Conversion Syntax Merchandising
By on August 4, 2014

As I have mentioned in the past, one of the Adobe SiteCatalyst (Analytics) topics I loathe talking about is Product Merchandising. Product Merchandising is complicated and often leaves people scratching ... read more »

SiteCatalyst Unannounced Features
By on July 28, 2014

Lately, Adobe has been sneaking in some cool new features into the SiteCatalyst product and doing it without much fanfare. While I am sure these are buried somewhere in release ... read more »

Competitor Pricing Analysis
By on July 21, 2014

One of my newest clients is in a highly competitive business in which they sell similar products as other retailers. These days, many online retailers have a hunch that they ... read more »

Product Cart Addition Sequence
By on July 9, 2014

In working with a client recently, an interesting question arose around cart additions. This client wanted to know the order in which visitors were adding products to the shopping cart. ... read more »