Adam Greco BLOG

Senior Partner

Using Cohort Analysis in Adobe Analytics
Using Cohort Analysis in Adobe Analytics
By on November 23, 2015

Way back in 2013, I authored a semi-complex blog post describing how to implement a cohort analysis in SiteCatalyst. If you give that post a quick review, you will see ... read more »

Sharing Calculated Metrics in Adobe Analytics
By on November 17, 2015

Over the past year, Adobe Analytics users have noticed that the product has moved to a different model for accessing/editing/creating analytics components such as Calculated Metrics, Segments, etc… In this ... read more »

Creating Weighted Metrics Using the Percentile Function
By on October 26, 2015

When using Adobe Analytics, one of the things that has been a bit annoying historically is that when you sort by a calculated metric, you often see really high percentages ... read more »

Product Finding Methods
By on September 22, 2015

Product Finding Methods, is a topic that I have touched upon briefly in past blog posts, but not in great detail. Some others have also talked about it, but in ... read more »

Sharing Analytics Reports Internally
By on September 15, 2015

As a web analyst, one of your job functions is to share reports and data with your internal stakeholders. There are obviously many different ways to do this. Ideally, you ... read more »

What Does 1,000 Success Events Really Mean?
By on September 10, 2015

In the last year, Adobe Analytics introduced the ability to have over 1,000 Success Events. That was a pretty big jump from 100 previously. As I work with clients I ... read more »

Engagement Scoring + Adobe Analytics Derived Metrics
By on September 4, 2015

Recently, I was listening to an episode of the Digital Analytics Power Hour that discussed analytics for sites that have no clear conversion goals. In this podcast, the guys brought ... read more »

Analytics Demystified 2015 Training Days
By on June 29, 2015

Each year the partners here at Analytics Demystified provide two days worth of advanced analytics training. While we wish we could do it more often, busy schedules only permit this ... read more »

Speaking Tour 2015
By on February 11, 2015

Happy new year! I hope 2015 has gotten off to a great start for you. I must admit that after a way too busy 2014, I have been taking some ... read more »

Slack Demystified
By on November 17, 2014

Those of you who follow my blog have come to know that when I learn a product (like Adobe SiteCatalyst), I really get to know it and evangelize it. Back ... read more »