Adam Greco BLOG

Senior Partner

Different Flavors of Success Events (Part 1)
Different Flavors of Success Events (Part 1)
By on August 30, 2016

Recently, the Adobe Analytics product team made some enhancement to how metrics (Success Events) can be allocated using the Calculated Metric Builder. I have noticed that many people have not ... read more »

Zurich Adobe Analytics Top Gun Class – November 3rd
By on August 25, 2016

In partnership with my friends in Zurich at Unic (www.unic.com), I will be conducting my popular advanced Adobe Analytics “Top Gun” class in Switzerland this November. For those of you unfamiliar ... read more »

Scatter Plots in Analysis Workspace
By on August 24, 2016

Last week, I wrote about how to use the new Venn Diagram visualization in Analysis Workspace. Now I will discuss another new Analysis Workspace visualization – the Scatter Plot. This ... read more »

Venn Diagram in Analysis Workspace
By on August 17, 2016

If you are an Adobe Analytics customer, you have probably noticed that they have been tearing it up lately when it comes to Analysis Workspace. There has been a lot ... read more »

Sharing Adobe Analytics Alerts in Slack
By on June 1, 2016

Last week, Akhil Anumolu asked a question on Twitter about automating daily Adobe Analytics reporting in Slack: This is something that I blogged about in the past, but that blog post ... read more »

Using UTM Campaign Parameters in Adobe Analytics
By on May 9, 2016

One of the primary use cases for digital analytics tools like Adobe Analytics and Google Analytics (GA) is the ability to track external campaign referrals and see their impact on KPI’s. ... read more »

Report Suite Inconsistency [Adobe Analytics]
By on May 2, 2016

In my last post about Virtual Report Suites, I discussed some of the pros and cons of consolidating an Adobe Analytics implementation with multiple report suites into one combined report ... read more »

Virtual Report Suites [Adobe Analytics]
By on April 27, 2016

Recently, Adobe provided an Adobe Analytics update that includes a cool new feature called “Virtual Report Suites.” Virtual Report Suites are an exciting new way to segment your Adobe Analytics ... read more »

2016 Adobe Analytics “Top Gun” Class
By on March 18, 2016

Each year I try to offer one public version of my Adobe Analytics “Top Gun” class in the United States. This year, it will be on May 10, 2016 in ... read more »

Using Custom Variables vs. Segmentation [Adobe Analytics]
By on February 18, 2016

As I work with and train clients to use Adobe Analytics, sometimes I encounter confusion around custom variables and segmentation. Both of these Adobe Analytics features are used to segment ... read more »