Adam Greco BLOG

Senior Partner

Content Freshness [Adobe Analytics]
Content Freshness [Adobe Analytics]
By on September 19, 2017

Recently, I had a client ask me about content freshness on their site. In this case, the client wanted to know if the content on their site was going stale ... read more »

Advanced Click-Through Rates in Adobe Analytics – Placement
By on September 5, 2017

Last week, I described how to track product and non-product click-through rates in Adobe Analytics. This was done via the Products variable and Merchandising eVars. In this post, I will ... read more »

Click-Through Rates in Adobe Analytics
By on August 28, 2017

One of the more advanced things you can do with Adobe Analytics is to track click-through rates of elements on your web pages. Adobe Analytics doesn’t do this out of ... read more »

Do You Want My Adobe Analytics “Top Gun” Class In Your City?
By on June 7, 2017

This past May, I conducted my annual Adobe Analytics “Top Gun” classes to a packed room in Chicago. I always love doing this class because it helps the attendees get ... read more »

Search Result Page Exit Rates
By on May 26, 2017

Recently, I was working with a client who was interested in seeing how often their internal search results page was the exit page. Their goal was to see how effective ... read more »

Out of Stock Products
By on May 8, 2017

For retail/e-commerce websites that sell physical products, one of the worst things that can happen is having your products be out of stock. Imagine that you have done a lot ... read more »

Visitor Retention in Adobe Analytics Workspace
By on April 25, 2017

I recently had a client of mine ask me how they could report new and retained visitors for their website. In this particular case, the site had an expectation that the ... read more »

Trending Data After Moving Variables
By on April 10, 2017

Most of my consulting work involves helping organizations fix and clean-up their Adobe Analytics implementations. Often times, I find that organizations have multiple Adobe Analytics report suites and that they ... read more »

2017 Adobe Analytics “Top Gun” Class – May 2017 (Chicago)
By on April 2, 2017

Back by popular demand, it is once again time for my annual Adobe Analytics “Top Gun” class! This May 17th (note: originally the date was June 19th, but had to ... read more »

Leveraging Data Anomalies – Prospects & Competitors
By on April 2, 2017

A few weeks ago, I shared a new tool called Alarmduck that helps detect data anomalies in Adobe Analytics and posts these to Slack. This data anomaly tool is pretty ... read more »