Adam Greco BLOG

Senior Partner

Podcasts!
Podcasts!
By on January 10, 2018

I am a podcast addict! I listen to many podcasts to get me news and for professional reasons. Recently, I came across a great podcast called Everyone Hates Marketers, by ... read more »

NPS in Adobe Analytics
By on November 6, 2017

Most websites have specific conversion goals they are attempting to achieve. If you manage a retail site, it may be orders and revenue. Conversely, if you don’t sell products, you ... read more »

My First MeasureCamp!
By on October 23, 2017

Last Saturday, I attended my first MeasureCamp! It was the inaugural MeasureCamp for Brussels and it had about 150 people there and those people came from as far away as ... read more »

Minneapolis Adobe Analytics “Top Gun” Class – 12/7/17
By on October 20, 2017

Due to a special request, I will be doing an unexpected/unplanned Adobe Analytics “Top Gun” class in Minneapolis, MN on December 7th. To register, click here. For those of you unfamiliar ... read more »

MeasureCamp Brussels!!
By on October 4, 2017

For years I have been trying to get to a MeasureCamp event, but my timing in Europe has always been a bit off.  For those not familiar with MeasureCamp, it ... read more »

Cart Persistence and Purchases [Adobe Analytics]
By on September 26, 2017

Many years ago, I wrote a post about shopping cart persistence based upon a query from a client. That post showed how to see how long items had been in ... read more »

European Adobe Analytics “Top Gun” Master Class – October 19th
By on September 21, 2017

A while back I ask folks to fill out a form if they were interested in me doing one of my Adobe Analytics “Top Gun” classes locally. and soon after, I ... read more »

Content Freshness [Adobe Analytics]
By on September 19, 2017

Recently, I had a client ask me about content freshness on their site. In this case, the client wanted to know if the content on their site was going stale ... read more »

Advanced Click-Through Rates in Adobe Analytics – Placement
By on September 5, 2017

Last week, I described how to track product and non-product click-through rates in Adobe Analytics. This was done via the Products variable and Merchandising eVars. In this post, I will ... read more »

Click-Through Rates in Adobe Analytics
By on August 28, 2017

One of the more advanced things you can do with Adobe Analytics is to track click-through rates of elements on your web pages. Adobe Analytics doesn’t do this out of ... read more »