Blog Archives
Switching from Adobe to Google? What you Should Know (Part 2) March 22, 2021 Adobe Analytics

Last week, I went into detail on four key differences between Adobe and Google Analytics. This week, I’ll cover four more. This is far from an exhaustive list – but ...... Continue »

Switching from Adobe to Google? What You Should Know (Part 1) March 15, 2021 Adobe Analytics

In the past few months, I’ve had the same conversation with at least 5 different clients. After the most recent occurrence, I decided it was time to write a blog ...... Continue »

Sydney Adobe Analytics “Top Gun” Class! April 30, 2019 Adobe Analytics

UPDATE: Sydney “Top Gun” class is now sold out! For several years, I have wanted to get back to Australia. It is one of my favorite places and I haven’t been ...... Continue »

B2B Conversion Funnels February 19, 2019 Adobe Analytics

One of the unique challenges of managing a B2B website is that you often don’t actually sell anything directly. Most B2B websites are there to educate, create awareness and generate ...... Continue »

New Cohort Analysis Tables – Rolling Calculation January 21, 2019 Adobe Analytics

Last week, Adobe released a slew of cool updates to the Cohort Tables in Analysis Workspace. For those of you who suffered through my retention posts of 2017, you will ...... Continue »

Adam Greco Adobe Analytics Blog Index January 8, 2019 Adobe Analytics

Over the years, I have tried to consistently share as much as I can about Adobe Analytics. The only downside of this is that my posts can span a wide ...... Continue »

My Favorite Analysis Workspace Right-Clicks – Part 2 December 18, 2018 Adobe Analytics

In my last blog post, I began sharing some of my favorite hidden right-click actions in Analysis Workspace. In this post, I continue where I left off (since that post ...... Continue »

My Favorite Analysis Workspace Right-Clicks – Part 1 December 11, 2018 Adobe Analytics

If you use Adobe Analytics, Analysis Workspace has become the indispensable tool of choice for reporting and analysis. As I mentioned back in 2016, Analysis Workspace is the future and ...... Continue »

Adobe Target + Analytics = Better Together July 23, 2018 Adobe Analytics

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ...... Continue »

My First Crack at Adobe Launch Extension Development July 11, 2018 Adobe Analytics

Over the past few months, I’ve been spending more and more time in Adobe Launch. So far, I’m liking what I see – though I’m hoping the publish process gets ...... Continue »