Adobe Insider Tour!
I am excited to announce that my partner Brian Hawkins and I will be joining the Adobe Insider Tour that is hitting several US cities over the next few months! These 100% free events held by Adobe are great opportunities to learn more about Adobe’s Marketing Cloud products (Adobe Analytics, Adobe Target, Adobe Audience Manager). The half-day sessions will provide product-specific tips & tricks, show future product features being worked on and provide practical education on how to maximize your use of Adobe products.
The Adobe Insider Tour will be held in the following cities and locations:
Atlanta – Friday, June 1
660 Peachtree St NE
Atlanta, GA 30308
Los Angeles – Thursday, June 21
10840 Wilshire Blvd
Los Angeles, CA 90024
Chicago – Tuesday, September 11
4614 N Lincoln Ave
Chicago, IL 60625
New York – Thursday, September 13
iPic Theaters at Fulton Market
11 Fulton St
New York, NY 10038
Dallas – Thursday, September 27
1005 S Lamar St
Dallas, TX 75215
Adobe Analytics Implementation Improv
As many of my blog readers know, I pride myself on pushing Adobe Analytics to the limit! I love to look at websites and “riff” on what could be implemented to increase analytics capabilities. On the Adobe Insider Tour, I am going to try and take this to the next level with what we are calling Adobe Analytics Implementation Improv. At the beginning of the day, we will pick a few companies in the audience and I will review the site and share some cool, advanced things that I think they should implement in Adobe Analytics. These suggestions will be based upon the hundreds of Adobe Analytics implementations I have done in the past, but this time it will be done live, with no preparation and no rehearsal! But in the process, you will get to see how you can quickly add some real-world, practical new things to your implementation when you get back to the office!
Adobe Analytics “Ask Me Anything” Session
After the “Improv” session, I will have an “Ask Me Anything” session to do my best and answer any questions you may have related to Adobe Analytics. This is your chance to get some free consulting and pick my brain about any Adobe Analytics topic. I will also be available prior to the event at Adobe’s “Genius Bar” providing 1:1 help.
Adobe Analytics Idol
As many of you may know, for the past few years, Adobe has hosted an Adobe Analytics Idol contest. This is an opportunity for you to share something cool that you are doing with Adobe Analytics or some cool tip or trick that has helped you. Over the years this has become very popular and now Adobe is even offering a free pass to the next Adobe Summit for the winner! So if you want to be a candidate for the Adobe Analytics Idol, you can now submit your name and tip and present at your local event. If you are a bit hesitant to submit a tip, this year, Adobe is adding a cool new aspect to the Adobe Analytics Idol. If you have a general idea, but need some help, you can email and either myself or one of the amazing Adobe Analytics product managers will help you formulate your idea and bring it to fruition. So even if you are a bit nervous to be an “Idol” you can get help and increase your chances of winning!
There will also be time at these events for more questions and casual networking, so I encourage you to register now and hope to see you at one of these events!