Analytics Demystified and the Adobe Insider Tour

To my fellow optimizers in or near Atlanta, Los Angeles, Chicago, New York, and Dallas:

I am very excited to share that I am heading your way and hope to see you.  I have the privilege of joining Adobe this year for the Adobe Insider Tour which is now much bigger than ever and has a lot of great stuff for optimizers like you and me.   

If you haven’t heard of it, the Adobe Insider Tour is a free half-day event that Adobe puts together so attendees can network and collaborate with their industry peers.  And it’s an opportunity for all participating experts to keep it real through interactive breakout sessions, some even workshop-style.  Adobe will share some recent product innovations and even some sneaks to what’s coming next.

The Insider Tour has three tracks, the Analytics Insider, and Personalization Insider and for New York, there will also be an Audience Manager Insider.  If you leverage Adobe to support your testing and personalization efforts, your analysis, or for managing of audiences, the interactive breakouts will be perfect for you.  My colleague Adam Greco will be there was well for the Analytics Insider.

Personalization Insider

I am going to be part of the Personalization Insider as I am all things testing and if you part of a testing team or want to learn more about testing, the breakout sessions and workshop will be perfect for you.  

In true optimization form, get ready to discuss, ideate, hypothesize and share best practices around the following:

*Automation and machine learning

*Optimization/Personalization beyond the browser (apps, connected cars, kiosks, etc)

*Program ramp and maturity

*Experience optimization in practice

Experience Business Excellence Awards

There is also something really cool and new this year that is part of the Insider Tour.  Adobe is bringing the Experience Business Excellence (EXBE) to each city.  The EXBE Awards Program was a huge hit at the Adobe Summit as it allows organizations to submit their experiences of using Adobe Target that kicked some serious butt and compete for awards and a free pass to Summit.  I was part of this last year at Summit where two of my clients won with some awesome examples of using testing to add value to their business and digital consumers.  If you have any interesting use cases or inspirational tests, you should submit them for consideration.   

Learn More and Register

If you come early to the event, there will be a “GENIUS BAR” where you can geek out with experts with any questions you might have.  Please come at me with any challenges you might have with test scaling, execution or anything for that matter.  I will be giving a free copy of my book on Adobe Target to the most interesting use case brought to me during “GENIUS BAR” hours.

I really hope to see you there and the venues are also being held at some cool places.    

Here are the dates for each city:  

• Atlanta, GA – June 1st
• Los Angeles, CA – June 21st
• Chicago, IL – September 11th
• New York, NY – September 13th
• Dallas, TX – September 27

Click the button below to formally register (required)

(I did something nerdy and fun with this CTA – if anyone figures out exactly what I did here or what it is called, add a comment and let me know:)