Brian Hawkins BLOG

Senior Partner

The T&T Plugin – Integrate T&T with Google Analytics
The T&T Plugin – Integrate T&T with Google Analytics
By on October 22, 2012

When Test&Target was being built back in the day and doing business as Offermatica, it was designed to be an open platform so that its data can be made available ... read more »

Optimization Test Techniques – Part II of II
By on August 25, 2012

In my previous post, I highlighted how it is important to understand what optimization techniques are available in the market today because by knowing the techniques, you are much better ... read more »

Optimization Test Techniques – Part I of II
By on April 10, 2012

As I talk to more and more companies that are using testing solutions, I find many of them are unaware of the test techniques that are available in their testing ... read more »

The Unknown and the Known
By on March 12, 2012

In the Demand Generation world it is all about the “Known” and “Unknown”.  Before visitors fill out a form they are considered to be “Unknown”.  After supplying their information on ... read more »

Brian Hawkins, Demystified
By on February 23, 2012

I am extremely excited to be joining Adam, Eric, and John here at Analytics Demystified.  While at Offermatica, Omniture and then Adobe I witnessed first hand the value this firm ... read more »