Kevin Willeitner BLOG

Senior Partner

Sequential Segmentation in Adobe Discover
Sequential Segmentation in Adobe Discover
By on May 31, 2013

The segment builder for Adobe Discover had some great features added during last week’s release. To celebrate, I thought I would put out a short video explaining the new layout and ... read more »

How to Build a Cohort Analysis in Adobe ReportBuilder
By on March 15, 2013

As a follow-up to Adam’s Cohort Analysis post for SiteCatalyst I wanted to provide an example of how you can easily translate a standard output from Adobe ReportBuilder into the ... read more »

Badgeville Integration with SiteCatalyst – The New Engagement Score
By on March 6, 2013

Engagement scoring has been around in the web analytics industry for a long time. The idea behind this kind of score is to give visitors points based on actions they ... read more »

Are JavaScript-Based Trackers Still Relevant?
By on February 21, 2013

This is a question that we have had many clients ask recently. You can imagine, with the heavy usage of JavaScript in web analytics, the thought of a decreased acceptance ... read more »

New Calculated Metrics in Adobe Discover
By on October 30, 2012

You have always been able to use segments and calculated metrics in Adobe Discover but now you can include segments WITHIN your calculated metrics! This greatly increases the flexibility of ... read more »

Sorting with Formulas for Bounce Rate – Excel Tip
By on October 24, 2012

During my career I have developed a ton of Excel tricks that enabled me to mold data just the way I like it. It all began when I took an ... read more »

Kevin Willeitner: The Latest Partner at Demystified
By on September 16, 2012

I am wildly excited by the opportunity to join the Demystified team. I look forward to contributing my own expertise to the deep knowledge of Eric, John, Adam, and Brian ... read more »