Michele Kiss BLOG

Senior Partner

I Believe in Data*
I Believe in Data*
By on February 26, 2015

* [Caveats to follow] Articles about analytics tend to take two forms. One style exalts data as a cure-all panacea. Another style implies that people put too much faith in the power ... read more »

The Right Use for Real Time Data
By on February 9, 2015

Vendors commonly pitch the need for “real-time” data and insights, without due consideration for the process, tools and support needed to act upon it. So when is real-time an advantage ... read more »

The Curse of Bounce Rate and ‘Easy’ Metrics (And Why We Can Do Better)
By on January 13, 2015

One of the benefits of having a number of friends in the analytics industry is the spirited (read: nerdy) debates we get in to. In one such recent discussion, we ... read more »

Three Foundational Tips to Successfully Recruit in Analytics
By on December 1, 2014

Hiring in the competitive analytics industry is no easy feat. In most organisations, it can be hard enough to get headcount – let alone actually find the right person! These ... read more »

Five Proven Tips for Managing Analysts Like a Pro
By on November 17, 2014

In the analytics industry, it is common to progress through the ‘ranks’ from analyst to managing a team. Unfortunately, many companies do not provide much in the way of support ... read more »

The Downfall of Tesco and the Omniscience of Analytics
By on October 29, 2014

Yesterday, an article in the Harvard Business Review provided food for thought for the analytics industry. In Tesco’s Downfall Is a Warning to Data-Driven Retailers, author Michael Schrage ponders how ... read more »

Wearable Tech, Quantified Self & Really Personal Data: eMetrics 2014
By on October 10, 2014

This week I had the pleasure of speaking at eMetrics Boston about a recent pet project of mine: what wearable and fitness technology (including consumer collection and use of data) ... read more »

Got a burning Digital Analytics question? #AskDemystified before next week’s ACCELERATE!
By on September 8, 2014

Since ACCELERATE started in 2011, the Partners at Web Analytics Demystified have kept our ‘thinking caps’ on about what else we could offer that would make the content more helpful ... read more »

How to Deliver Better Recommendations: Forecast the Impact!
By on July 14, 2014

One of the most valuable ways to be sure your recommendations are heard is to forecast the impact of your proposal. Consider what is more likely to be heard: “I think we ... read more »

7 Tips For Delivering Better Analytics Recommendations
By on July 8, 2014

As an analyst, your value is not just in the data you deliver, but in the insight and recommendations you can provide. But what is an analyst to do when ... read more »