Michele Kiss BLOG

Senior Partner

Ten Tips For Presenting Data from MeasureCamp SF #1
Ten Tips For Presenting Data from MeasureCamp SF #1
By on July 23, 2017

Yesterday I got to attend my first MeasureCamp in San Francisco. The “Unconference” format was a lot of fun, and there were some fantastic presentations and discussions. For those who requested it, ... read more »

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 2 of 5
By on July 21, 2017

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 2 Digital Analytics is a relatively new field, and as such, we can learn a lot from other disciplines. ... read more »

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 1 of 5
By on July 20, 2017

Foundational Social Psychology Experiments (And Why Analysts Should Know Them) – Part 1 Digital Analytics is a relatively new field, and as such, we can learn a lot from other disciplines. ... read more »

Get Your Analytics Training On – Down Under!
By on July 17, 2017

Get Your Analytics Training On – Down Under! G’day Aussies!* Analytics Demystified is looking at potentially holding Analytics training in Sydney, in November of this year. We’re looking to gauge interest (given ... read more »

Your Guide to Understanding Conversion Funnels in Google Analytics
By on July 12, 2017

Your Guide to Understanding Conversion Funnels in Google Analytics Often I am asked by clients what their options are for understanding conversion through their on-site funnel, using Google Analytics. This approach ... read more »

A Step-By-Step Guide To Creating Funnels in Google’s Data Studio
By on May 25, 2017

A Step-By-Step Guide To Creating Funnels in Google’s Data Studio For those exploring Google’s Data Studio (their beta “Tableau competitor”, that integrates with Google Analytics and many other data sources) you ... read more »

How Often Should You Revisit Your KPIs?
By on November 6, 2016

The need to define your Key Performance Indicators is an old, tired concept. Been there, done that, we get it.* But how many of us think about the need to revisit those ... read more »

Getting A Cross-Device View of the User is a Behavior Problem, Not A Technology Problem
By on November 3, 2016

This post was inspired by a recent conversation on Measure Slack, where Andrew Richardson posed the question: One discussed shift is the desire businesses have to understand a customer along their ... read more »

What Analysts Can Learn About Presentation From Group Fitness Instructors
By on October 20, 2016

In my (vast amounts of) free time, I am a Les Mills group fitness instructor for BodyPump (weight training), RPM (indoor cycling) and CXWORX (functional core training.) While analytics and ... read more »

Six Rules for Nailing Digital Analytics
By on July 26, 2016

Six Rules for Nailing Digital Analytics [Originally published at Inc.com] It doesn’t matter if you are a small startup, or a large organization, these six tips will help you succeed with digital ... read more »