Michele Kiss BLOG

Senior Partner

Avoiding PII in Google Analytics
Avoiding PII in Google Analytics
By on July 7, 2016

Avoiding PII in Google Analytics Disclaimer: I am not a lawyer, and this blog post does not constitute legal advice. I recommend seeking advice from legal counsel to confirm the appropriate ... read more »

What Happens When You Combine Analytics and Pregnancy?
By on June 29, 2016

What Happens When You Combine Analytics and Pregnancy? Those of who know me might have noticed I have been suspiciously quiet. (Let’s be honest, that’s not the norm for me!) I ... read more »

Pairing Analytics with Qualitative Methods to Understand the WHY
By on October 30, 2015

Rudimentary analytics can be valuable to understand what your customers and prospects do. However, the true value from analytics comes from marrying that with the why – and more importantly, understanding how ... read more »

The Most Important ‘Benchmarks’ Are Your Own
By on July 20, 2015

Companies typically expend unnecessary energy worrying about comparing themselves to others. What analyst hasn’t been asked: “What’s a typical conversion rate?” Unfortunately, conversion rates can vary so dramatically—by vertical, by ... read more »

Adobe Analytics Tips & Tricks (White Paper)
By on July 15, 2015

Analytics has the potential to be incredibly powerful for businesses. However, companies sometimes don’t know where to start, or how to take advantage of the capabilities of their digital analytics ... read more »

Using Adobe Analytics New ‘Calculated Metrics’ to Fix Data Inaccuracies
By on June 25, 2015

Few features were more hotly anticipated following Adobe Summit than the arrival of the newly expanded calculated metrics to Adobe Analytics. Within one week of its release, it is already ... read more »

I Believe in Data*
By on February 26, 2015

* [Caveats to follow] Articles about analytics tend to take two forms. One style exalts data as a cure-all panacea. Another style implies that people put too much faith in the power ... read more »

The Right Use for Real Time Data
By on February 9, 2015

Vendors commonly pitch the need for “real-time” data and insights, without due consideration for the process, tools and support needed to act upon it. So when is real-time an advantage ... read more »

The Curse of Bounce Rate and ‘Easy’ Metrics (And Why We Can Do Better)
By on January 13, 2015

One of the benefits of having a number of friends in the analytics industry is the spirited (read: nerdy) debates we get in to. In one such recent discussion, we ... read more »

Three Foundational Tips to Successfully Recruit in Analytics
By on December 1, 2014

Hiring in the competitive analytics industry is no easy feat. In most organisations, it can be hard enough to get headcount – let alone actually find the right person! These ... read more »