2017 Adobe Analytics “Top Gun” Class
Back by popular demand, it is once again time for my annual Adobe Analytics “Top Gun” class! This June 19th I will be conducting my advanced Adobe Analytics class downtown Chicago. This will likely be the only time I offer the class publicly (vs. privately for clients), so if you are interested, I encourage you to register before the spots are gone (last year’s class sold out). I have also timed my class around the Chicago eMetrics conference (use the code “Demyst” for a discount!), so if you are coming from out-of-town, you can stay an extra day or two and attend that as well.
For those of you unfamiliar with my class, it is a one day crash course on how Adobe Analytics works behind the scenes based upon my Adobe Analytics book. This class is not meant for daily Adobe Analytics end-users, but rather for those who administer Adobe Analytics at their organization, analysts who do requirements gathering or developers who want to understand why they are being told to implement things in Adobe Analytics. The class goes deep into the Adobe Analytics product, exploring all of its features from variables to merchandising to importing offline metrics. The primary objective of the class is to teach participants how to translate every day business questions into Adobe Analytics implementation steps. For example, if your boss tells you that they want to track website visitor engagement using Adobe Analytics, would you know how to do that? While the class doesn’t get into all of the coding aspects, it will teach you which product features and functions you can bring to bear to create reports answering any question you may get from business stakeholders. It will also allow you and your developers to have a common language and understanding of the Adobe Analytics product so that you can expedite getting the data you need to answer business questions.
Here are some quotes from past class attendees: