Adobe Analytics (SiteCatalyst) Audit

When it comes to Adobe Analytics (SiteCatalyst), there is no other firm that can match Analytics Demystified’s expertise. The Adobe Analytics Audit engagement is designed to help you maximize your investment in Adobe Analytics. During this engagement you will work directly with Senior Partner Adam Greco, the world’s most recognized authority on Adobe Analytics, to evaluate and dramatically improve your use of the Adobe Analytics web analytics solution. Adam Greco, one of the early employees of Omniture, has helped clients across the globe audit and improve their Adobe Analytics implementations. Through his Inside SiteCatalyst blog and his “Omni Man” blog, Adam Greco has shared more education, tips and tricks related to Adobe Analytics than anyone else worldwide. In 2012, Adobe tapped Adam Greco to write the first-ever book on Adobe Analytics – The Adobe SiteCatalyst Handbook: An Insider’s Guide.

Every business using Adobe Analytics strives to have its implementation capture the most valuable pieces of data possible to meet website objectives. Unfortunately, it is often the case thatAdobe Analytics implementations devolve over time. Whether the cause is ever-changing requirements, new team members, or a lack of experience, manyAdobe Analytics implementations end up delivering incrementally smaller insights, value, and return on investment. Additionally, since every business is unique, there has traditionally not been a guide that will tell businesses what they should and should not be tracking inAdobe Analytics.

At Analytics Demystified, we have been associated with hundreds of Adobe Analytics implementations over the past decades and have used this experience to create a proprietaryAdobe Analytics Audit framework that encompasses the “best practices” we see across the most successful companies. OurAdobe Analytics Audit allows us to rate or score any SiteCatalyst implementation, regardless of maturity or industry vertical and make strategic recommendations for improvement.

During the Adobe Analytics Audit, Analytics Demystified will review your primary dataset and score it against our Adobe Analytics Audit framework. While our Adobe Analytics Audit framework has over 100 different elements, we tailor our assessment to each client’s specific needs and vertical market.

During the Adobe Analytics Audit, Analytics Demystified will help you understand:

• How your Adobe Analytics implementation compares to that of your peers
• How your existing digital measurement efforts are creating tangible business value
• What percentage of your Adobe Analytics investment is being used appropriately
• Which areas of improvement inAdobe Analytics are likely to produce the greatest gains

To learn more about theAdobe Analytics Audit, you can read Adam Greco’s Adobe Analytics Audit blog post, view Adam Greco on LinkedIn or contact Adam Greco.