Chicago Adobe Analytics “Top Gun” Class – May 24, 2018
I am pleased to announce my next Adobe Analytics “Top Gun” class, which will be held May 24th in Chicago.
For those of you unfamiliar with my Adobe Analytics “Top Gun” class, it is a one day crash course on how Adobe Analytics works behind the scenes based upon my Adobe Analytics book. This class is not meant for daily Adobe Analytics end-users, but rather for those who administer Adobe Analytics at their organization, analysts who do requirements gathering or developers who want to understand why they are being told to implement things in Adobe Analytics. The class goes deep into the Adobe Analytics product, exploring all of its features from variables to merchandising to importing offline metrics. The primary objective of the class is to teach participants how to translate every day business questions into Adobe Analytics implementation steps. For example, if your boss tells you that they want to track website visitor engagement using Adobe Analytics, would you know how to do that? While the class doesn’t get into all of the coding aspects of Adobe Analytics, it will teach you which product features and functions you can bring to bear to create reports answering any question you may get from business stakeholders. It will also allow you and your developers to have a common language and understanding of the Adobe Analytics product so that you can expedite getting the data you need to answer business questions.
Here are some quotes from recent class attendees:
I have purposefully planned this class for a time of year where Chicago often has nice weather in case you want to spend the weekend! There is also a Cubs day game the following day!