Analytics Strategy

Hiring in the competitive analytics industry is no easy feat. In most organisations, it can be hard enough to get headcount – let alone actually find the right person! These ...... Continue »

Last week I wrote about cookies, and how they are used in web analytics.  That post was really just the first in a series of posts I wanted to write ...... Continue »

In the analytics industry, it is common to progress through the ‘ranks’ from analyst to managing a team. Unfortunately, many companies do not provide much in the way of support ...... Continue »

Some of you may have noticed that I don’t blog as much as some of my colleagues (not to mention any names, but this one, this one, or this one). ...... Continue »

While in Atlanta last week for ACCELERATE, I got into the age-old discussion of “Adobe Analytics vs. Google Analytics.” I’m up to my elbows in both of them, and they’re ...... Continue »

As a digital analytics professional, you’ve probably been tasked with collecting business requirements for measuring a new website/app/feature/etc. This seems like a task that’s easy enough, but all too often ...... Continue »

Last night as I was casually perusing the days digital analytics news — yes, yes I really do that — I came across a headline and article that got my ...... Continue »

I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital ...... Continue »

(The following is a guest post from Wendy Greco, General Manager of our Team Demystified business unit. You can meet Wendy and learn more about Team Demystified at our ACCELERATE ...... Continue »

One of the most valuable ways to be sure your recommendations are heard is to forecast the impact of your proposal. Consider what is more likely to be heard: “I think we ...... Continue »