Brian Hawkins has worked in the optimization and personalization sector since 2006, first as a Senior Consultant at Offermatica (acquired by Omniture in December, 2007) and then as a Sr. Enterprise Solutions Architect as part of Adobe’s Target group. At Analytics Demystified, Brian works directly with clients to deliver world-class site testing, optimization, and personalization capabilities. Brian published a book about Adobe Target in 2014 and has authored three white papers on optimization.

As an employee of Analytics Demystified, Brian is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.  Brian is also the founder and CEO of MiaProva.