Out of Stock Products May 8, 2017

For retail/e-commerce websites that sell physical products, one of the worst things that can happen is having your products be out of stock. Imagine that you have done a lot ...... Continue »

Visitor Retention in Adobe Analytics Workspace April 25, 2017

I recently had a client of mine ask me how they could report new and retained visitors for their website. In this particular case, the site had an expectation that the ...... Continue »

Trending Data After Moving Variables April 10, 2017

Most of my consulting work involves helping organizations fix and clean-up their Adobe Analytics implementations. Often times, I find that organizations have multiple Adobe Analytics report suites and that they ...... Continue »

2017 Adobe Analytics “Top Gun” Class – May 2017 (Chicago) April 2, 2017

Back by popular demand, it is once again time for my annual Adobe Analytics “Top Gun” class! This May 17th (note: originally the date was June 19th, but had to ...... Continue »

Leveraging Data Anomalies – Prospects & Competitors April 2, 2017

A few weeks ago, I shared a new tool called Alarmduck that helps detect data anomalies in Adobe Analytics and posts these to Slack. This data anomaly tool is pretty ...... Continue »

Star of the Show: Adobe Announces Launch at Summit 2017 March 28, 2017

If you attended the Adobe Summit last week and are anything like me, a second year in Las Vegas did nothing to cure the longing I felt last year for ...... Continue »

Alarmduck – The Data Anomaly Slack App for Adobe Analytics March 21, 2017

One of the most difficult parts of managing an Adobe Analytics implementation is uncovering data anomalies. For years, Adobe Analytics has offered an Alerts feature to try and address this, ...... Continue »

Catch Me If You Can! March 14, 2017

Being a Chicagoan, I tend to hibernate in the winter when it is too cold to go outside, but as Spring arrives, I will be hitting the road and getting ...... Continue »

Inter-Site Pathing March 6, 2017

Some of my clients have many websites that they track with Adobe Analytics. Normally, this is done by having a different Report Suite for each site and then a Global ...... Continue »

Tracking Every Link February 21, 2017

Recently, I gave a presentation in which I posited that tracking every single hyperlink on a web page is not what digital analytics is all about. I argued that looking ...... Continue »