R and Adobe Analytics: Did the Metric Move Significantly? Part 3 of 3 January 12, 2017

This is the third post in a three-post series. The earlier posts build up to this one, so you may want to go back and check them out before diving in ...... Continue »

R and Adobe Analytics: Did the Metric Move Significantly? Part 2 of 3 January 10, 2017

In my last post, I laid out that I had been working on a bit of R code to answer three different questions in a way that was repeatable and ...... Continue »

R and Adobe Analytics: Two Dimensions, Many Metrics – Part 1 of 3 January 5, 2017

This is the first of three posts that all use the same base set of configuration to answer three different questions: How do my key metrics break out across two different ...... Continue »

India Adobe Analytics “Top Gun” Classes December 14, 2016

Over the years, I have received countless messages (primarily via LinkedIn), from folks in India who want to learn more about Adobe Analytics. These messages have been detailed questions about ...... Continue »

Analysis Workspace – The Future is Here October 24, 2016

One of the great things about Analysis Workspace is that it begs you to keep driving deeper and deeper into analysis in ways that the traditional Adobe Analytics reports do ...... Continue »

Analysis Workspace Fallout Reports October 21, 2016

Yesterday, the Adobe Analytics team added a lot of cool new functionality related to Analysis Workspace. One of these additions was the addition of a Fallout visualization, which was previously ...... Continue »

Pricing State September 27, 2016

If you are an online retailer, there are situations in which you will offer your products in various pricing states. For example, there may be some products that are on ...... Continue »

Zurich Adobe Analytics Top Gun Class – November 3rd September 25, 2016

In partnership with my friends in Zurich at Unic (www.unic.com), I will be conducting my popular advanced Adobe Analytics “Top Gun” class in Switzerland this November. For those of you unfamiliar ...... Continue »

Trending Path Reports September 13, 2016

While using Adobe Analytics, there will be times when you want to see how often visitors go from Page A to Page B to Page C, etc. This is easy ...... Continue »

Different Flavors of Success Events (Part 2) September 7, 2016

Last week, I covered some of the cool new Success Event allocation features available in Adobe Analytics. These new allocations allow you to create different flavors of Success Events for ...... Continue »