NPS in Adobe Analytics November 6, 2017

Most websites have specific conversion goals they are attempting to achieve. If you manage a retail site, it may be orders and revenue. Conversely, if you don’t sell products, you ...... Continue »

Minneapolis Adobe Analytics “Top Gun” Class – 12/7/17 October 20, 2017

Due to a special request, I will be doing an unexpected/unplanned Adobe Analytics “Top Gun” class in Minneapolis, MN on December 7th. To register, click here. For those of you unfamiliar ...... Continue »

Did that KPI Move Enough for Me to Care? September 29, 2017

This post really… is just the setup for an embedded 6-minute video. But, it actually hits on quite a number of topics. At the core: Using a statistical method to objectively determine ...... Continue »

Cart Persistence and Purchases [Adobe Analytics] September 26, 2017

Many years ago, I wrote a post about shopping cart persistence based upon a query from a client. That post showed how to see how long items had been in ...... Continue »

Can Local Storage Save Your Website From Cookies? September 25, 2017

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ...... Continue »

European Adobe Analytics “Top Gun” Master Class – October 19th September 21, 2017

A while back I ask folks to fill out a form if they were interested in me doing one of my Adobe Analytics “Top Gun” classes locally. and soon after, I ...... Continue »

Content Freshness [Adobe Analytics] September 19, 2017

Recently, I had a client ask me about content freshness on their site. In this case, the client wanted to know if the content on their site was going stale ...... Continue »

Advanced Click-Through Rates in Adobe Analytics – Placement September 5, 2017

Last week, I described how to track product and non-product click-through rates in Adobe Analytics. This was done via the Products variable and Merchandising eVars. In this post, I will ...... Continue »

Don’t Let Cookies Eat Your Site! August 30, 2017

A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several ...... Continue »

Click-Through Rates in Adobe Analytics August 28, 2017

One of the more advanced things you can do with Adobe Analytics is to track click-through rates of elements on your web pages. Adobe Analytics doesn’t do this out of ...... Continue »