Star of the Show: Adobe Announces Launch at Summit 2017 March 28, 2017

If you attended the Adobe Summit last week and are anything like me, a second year in Las Vegas did nothing to cure the longing I felt last year for ...... Continue »

Alarmduck – The Data Anomaly Slack App for Adobe Analytics March 21, 2017

One of the most difficult parts of managing an Adobe Analytics implementation is uncovering data anomalies. For years, Adobe Analytics has offered an Alerts feature to try and address this, ...... Continue »

Catch Me If You Can! March 14, 2017

Being a Chicagoan, I tend to hibernate in the winter when it is too cold to go outside, but as Spring arrives, I will be hitting the road and getting ...... Continue »

2017 Adobe Analytics “Top Gun” Class – May 2017 (Chicago) March 8, 2017

Back by popular demand, it is once again time for my annual Adobe Analytics “Top Gun” class! This May 17th (note: originally the date was June 19th, but had to ...... Continue »

Inter-Site Pathing March 6, 2017

Some of my clients have many websites that they track with Adobe Analytics. Normally, this is done by having a different Report Suite for each site and then a Global ...... Continue »

Tracking Every Link February 21, 2017

Recently, I gave a presentation in which I posited that tracking every single hyperlink on a web page is not what digital analytics is all about. I argued that looking ...... Continue »

Help Request: Adobe Analytics Worst Practices! February 7, 2017

As a consultant who spends almost every day helping clients improve their Adobe Analytics implementations, I get to see the good and the bad that is out there. Unfortunately, I ...... Continue »

Trended Fallout with Adobe Report Builder January 27, 2017

From the depths of the mail bag comes a question on how to create a trended fallout report in Adobe Report Builder. Here it is: I am trying to automate a ...... Continue »

Before/After Sequence Segmentation January 25, 2017

One of the more difficult types of analyses to conduct in the digital world is an analysis that looks at what visitors did before or after actions on a website or ...... Continue »

R and Adobe Analytics: Did the Metric Move Significantly? Part 3 of 3 January 12, 2017

This is the third post in a three-post series. The earlier posts build up to this one, so you may want to go back and check them out before diving in ...... Continue »