2017 Adobe Analytics “Top Gun” Class February 13, 2017

Back by popular demand, it is once again time for my annual Adobe Analytics “Top Gun” class! This June 19th I will be conducting my advanced Adobe Analytics class downtown ...... Continue »

Help Request: Adobe Analytics Worst Practices! February 7, 2017

As a consultant who spends almost every day helping clients improve their Adobe Analytics implementations, I get to see the good and the bad that is out there. Unfortunately, I ...... Continue »

Trended Fallout with Adobe Report Builder January 27, 2017

From the depths of the mail bag comes a question on how to create a trended fallout report in Adobe Report Builder. Here it is: I am trying to automate a ...... Continue »

Before/After Sequence Segmentation January 25, 2017

One of the more difficult types of analyses to conduct in the digital world is an analysis that looks at what visitors did before or after actions on a website or ...... Continue »

R and Adobe Analytics: Did the Metric Move Significantly? Part 3 of 3 January 12, 2017

This is the third post in a three-post series. The earlier posts build up to this one, so you may want to go back and check them out before diving in ...... Continue »

R and Adobe Analytics: Did the Metric Move Significantly? Part 2 of 3 January 10, 2017

In my last post, I laid out that I had been working on a bit of R code to answer three different questions in a way that was repeatable and ...... Continue »

R and Adobe Analytics: Two Dimensions, Many Metrics – Part 1 of 3 January 5, 2017

This is the first of three posts that all use the same base set of configuration to answer three different questions: How do my key metrics break out across two different ...... Continue »

India Adobe Analytics “Top Gun” Classes December 14, 2016

Over the years, I have received countless messages (primarily via LinkedIn), from folks in India who want to learn more about Adobe Analytics. These messages have been detailed questions about ...... Continue »

Analysis Workspace – The Future is Here October 24, 2016

One of the great things about Analysis Workspace is that it begs you to keep driving deeper and deeper into analysis in ways that the traditional Adobe Analytics reports do ...... Continue »

Analysis Workspace Fallout Reports October 21, 2016

Yesterday, the Adobe Analytics team added a lot of cool new functionality related to Analysis Workspace. One of these additions was the addition of a Fallout visualization, which was previously ...... Continue »