Yearly Archives: 2018
Dimension Penetration % April 24, 2018 Adobe Analytics

Last week, I explained how the Approximate Count Distinct function in Adobe Analytics can be used to see how many distinct dimension values occur within a specified timeframe. In that ...... Continue »

Approximate Count Distinct Function – Part 1 April 19, 2018 Adobe Analytics

In Adobe Analytics, there are many advanced functions that can be used in Calculated Metrics. Most of the clients I work with have only scratched the surface of what can ...... Continue »

Chicago Adobe Analytics “Top Gun” Class – May 24, 2018 April 16, 2018 Adobe Analytics

I am pleased to announce my next Adobe Analytics “Top Gun” class, which will be held May 24th in Chicago. For those of you unfamiliar with my Adobe Analytics “Top Gun” ...... Continue »

A Coder’s Paradise: Notes from the Tech Track at Adobe Summit 2018 April 3, 2018 Adobe Analytics

Last week I attended my 11th Adobe Summit – a number that seems hard to believe. At my first Summit back in 2008, the Great Recession was just starting, but ...... Continue »

2018 Adobe Summit – the testing guys perspective April 3, 2018 Conferences/Community

The 2018 Adobe Summit season has officially closed.  This year marked my 11th Summit with my first Summit dating back to 2008 when Omniture acquired Offermatica where I was an employee ...... Continue »

Chrome Network Filtering Tip for Analytics March 26, 2018 Uncategorized

When debugging analytics there are lots of tools you can use. Pretty much anything that can look at the HTTP requests will do something useful. Personally, I like to just ...... Continue »

Don’t forget! YouTube Live event on Adobe Data Collection March 12, 2018 Adobe Analytics

March is a busy month for all of us and I am sure for most of you … but what a great time to learn from the best about how ...... Continue »

Personalization Thursdays March 7, 2018 Featured

Personalization Thursdays Each month, the team at Adobe hosts a webinar series called Personalization Thursdays.  The topics vary but the webinars typically focus on features and capabilities of Adobe Target.  The ...... Continue »

Where I’ll Be – 2018 March 1, 2018 Adobe Analytics

Each year, I like to let my blog readers know where they can find me, so here is my current itinerary for 2018: Adobe Summit – Las Vegas (March 27-28) Once again, ...... Continue »

Adobe Data Collection Demystified: Ten Tips in Twenty(ish) Minutes February 26, 2018 Adobe Analytics

We are all delighted to announce our first of hopefully many live presentations on the YouTube platform coming up on March 20th at 11 AM Pacific / 2 PM Eastern! ...... Continue »