Yearly Archives: 2018
Adobe Insider Awesomeness and Geo Test deep dive June 14, 2018 Featured

Adobe Insider and EXBE The first Adobe Insider with Adobe Target took place on June 1st in Atlanta, Georgia.  I wrote a blog post a couple of weeks back about the multi-city event ...... Continue »

100% Stacked Bar Chart in Analysis Workspace June 13, 2018 Adobe Analytics

As is often the case with Analysis Workspace (in Adobe Analytics), you stumble upon new features accidentally. Hopefully, by now you have learned the rule of “when in doubt, right-click” ...... Continue »

Finding Adobe Analytics Components via Tags May 22, 2018 Adobe Analytics

When I am working on a project to audit someone’s Adobe Analytics implementation, one of the things I often notice is a lack of organization that surrounds the implementation. When ...... Continue »

Adobe Personalization Insider May 21, 2018 Featured

Analytics Demystified and the Adobe Insider Tour To my fellow optimizers in or near Atlanta, Los Angeles, Chicago, New York, and Dallas: I am very excited to share that I am heading ...... Continue »

Adobe Insider Tour! May 21, 2018 Adobe Analytics

I am excited to announce that my partner Brian Hawkins and I will be joining the Adobe Insider Tour that is hitting several US cities over the next few months! ...... Continue »

Elsevier Case Study May 15, 2018 Adobe Analytics

I have been in consulting for a large portion of my professional life, starting right out of school at Arthur Andersen (back when it existed!). Therefore, I have been part ...... Continue »

DB Vista – Bringing the Sexy Back! May 14, 2018 Adobe Analytics

OK. It may be a bit of a stretch to say that DB Vista is sexy. But I continue to discover that very few Adobe Analytics clients have used DB ...... Continue »

Analytics Demystified Case Study with Elsevier May 10, 2018 Adobe Analytics

For ten years at Analytics Demystified we have more or less done marketing the same way: by simply being the best at the work we do and letting people come ...... Continue »

Virtual Report Suites and Data Sources April 30, 2018 Adobe Analytics

Lately, I have been seeing more and more Adobe Analytics clients moving to Virtual Report Suites. Virtual Report Suites are data sets that you create from a base Adobe Analytics ...... Continue »

Dimension Penetration % April 24, 2018 Adobe Analytics

Last week, I explained how the Approximate Count Distinct function in Adobe Analytics can be used to see how many distinct dimension values occur within a specified timeframe. In that ...... Continue »