Yearly Archives: 2019
Digital Analytics Hacks for the Masses September 19, 2019 Conferences/Community

There are never enough hours in an analyst’s day! In my session at Observe Point Validate yesterday, I shared a few random hacks and time-saving techniques, to help you maximize ...... Continue »

Path Breakdowns and Breakdown Trends August 13, 2019 Adobe Analytics

In my last post, I shared how you could build segments from website paths using the flow visualization in Analysis Workspace. This was done by right-clicking on a specific path ...... Continue »

Segmenting on Paths in Flow Visualization July 30, 2019 Adobe Analytics

Recently, Adobe updated the Analysis Workspace Flow visualization to offer more flexibility, especially when it comes to repeat instances. Many Adobe Analytics users have wanted to abandon the pathing reports ...... Continue »

Setting Metric Targets in Analysis Workspace July 16, 2019 Adobe Analytics

One of the lesser-known features in the old Adobe Analytics interface was Targets. Targets allowed you to upload numbers that you expected to hit (per metric) so that you could ...... Continue »

Fallout Funnels With Date Ranges July 10, 2019 Adobe Analytics

Recently, I was working with a client to explain how panels work in Analysis Workspace. Panels in Workspace allow you to embed data visualizations and each panel can have its ...... Continue »

Training on Analysis Workspace (Part 2) July 2, 2019 Adobe Analytics

In last week’s post, I shared some of the areas of Analysis Workspace that confused the students of classes I provided on the product. Most of those issues were things that ...... Continue »

Training on Analysis Workspace (Part 1) June 24, 2019 Adobe Analytics

Analysis Workspace, the dynamic reporting interface for the Adobe Experience Cloud, is truly an amazing piece of technology. Over the past few years, Adobe has made tremendous strides in reporting ...... Continue »

Values – First/Last/Exit June 12, 2019 Adobe Analytics

One of the concepts in Adobe Analytics that confuses my customers is the notion that each sProp has a normal value, an entry value, and an exit value. When using ...... Continue »

Ways to Minimize the Impact of ITP 2.1 on your Analytics Practice June 5, 2019 Technical/Implementation

Demystified Partner Tim Patten also contributed to this blog post. Earlier this week, I shared our team’s thoughts about Apple’s Intelligent Tracking Protocol (ITP), specifically version 2.1 and its impact on ...... Continue »

Page Summary Report in Workspace June 4, 2019 Adobe Analytics

While I spend 99% of the time I use Adobe Analytics in Analysis Workspace, there are still a few things that haven’t migrated over from the old interface. One of ...... Continue »