Yearly Archives: 2019
Using Query Strings to Test Adobe Analytics Data May 21, 2019 Adobe Analytics

Have you ever wanted to run a specific scenario in Adobe Analytics, but couldn’t find the exact page flow or variable combination in your own data? This happens to me ...... Continue »

Once Per Visit Success Events May 14, 2019 Adobe Analytics

Recently, while working with a new client, I noticed something that I have seen a few clients do related to Once per Visit Success Events. These clients set a bunch ...... Continue »

Sydney Adobe Analytics “Top Gun” Class! May 10, 2019 Adobe Analytics

May 21, 2019 UPDATE: Only 16 seats in the class remain! Book now if interested! For several years, I have wanted to get back to Australia. It is one of my ...... Continue »

Analysis Workspace Flow Reports Without Repeating Instances! May 10, 2019 Adobe Analytics

Yesterday, Adobe released a new update to the Analysis Workspace Flow visualization that [finally] has the long-awaiting “no repeat instances” feature. This has been something that has prevented many Adobe ...... Continue »

Real-Time Campaign Activity May 7, 2019 Adobe Analytics

If you work at an organization that does a lot of digital marketing campaigns, there may be occasions in which you or your stakeholders want to see activity in real-time. ...... Continue »

Sharing Experience Cloud Audiences – Part 2 May 1, 2019 Adobe Analytics

In my last blog post, I showed an example of how you can create a segment in Adobe Analytics, push it to Adobe Target and then use Adobe Target to ...... Continue »

Sharing Experience Cloud Audiences April 23, 2019 Adobe Analytics

One of the advantages that Adobe Analytics offers over other digital analytics tools is that it is part of a suite of products. Analytics integrates with AEM, Adobe Target, and ...... Continue »

Profile Playbook for Adobe Target April 18, 2019 Featured

Adobe Target Profile Playbook This blog post provides a very thorough overview of what Adobe Target’s profile is and how it works.  Additionally, we’ve included 10 profile scripts that you can ...... Continue »

Distinct Count in Segmentation April 16, 2019 Adobe Analytics

In last week’s Adobe Analytics release, a new feature was added within the segmentation area. This feature is called Distinct Count and allows you to build a segment based upon ...... Continue »

Guest Post: Test Confidence – a Calculated Metric for Analysis Workspace April 8, 2019 Adobe Analytics

Today I am happy to share a guest post from one of our “Team Demystified” superstars, Melody Walk! Melody has been with us for years and is part of Adam ...... Continue »