As someone who has made a living auditing, fixing and improving Adobe Analytics implementations, there are a few questions related to this that I receive all of the time. One ...... Continue »

Back in 2010, I wrote about a way to see how much money website visitors were adding to the shopping cart so that amount could be compared to the amount ...... Continue »

A few years ago, I wrote an extensive post describing how to track internal search position clicks to see which internal search positions visitors tend to click on. That post showed ...... Continue »

With the latest release of Adobe Analytics, the Analysis Workspace interface now provides a way to conduct cohort analyses. The new Cohort Analysis borrows from an existing one that Adobe had ...... Continue »

Over the past year, Adobe Analytics users have noticed that the product has moved to a different model for accessing/editing/creating analytics components such as Calculated Metrics, Segments, etc… In this ...... Continue »

Rudimentary analytics can be valuable to understand what your customers and prospects do. However, the true value from analytics comes from marrying that with the why – and more importantly, understanding how ...... Continue »

When using Adobe Analytics, one of the things that has been a bit annoying historically is that when you sort by a calculated metric, you often see really high percentages ...... Continue »

I build a lot of dashboards in Excel, and I’m a bit of a stickler when it comes to data visualization. This post walks through some of the ways that ...... Continue »

Product Finding Methods, is a topic that I have touched upon briefly in past blog posts, but not in great detail. Some others have also talked about it, but in ...... Continue »

As a web analyst, one of your job functions is to share reports and data with your internal stakeholders. There are obviously many different ways to do this. Ideally, you ...... Continue »