Analytics Demystified Blogs

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Using Cohort Analysis in Adobe Analytics
By on November 23, 2015

Way back in 2013, I authored a semi-complex blog post describing how to implement a cohort analysis in SiteCatalyst. If you give that post a quick review, you will see ... read more »

Sharing Calculated Metrics in Adobe Analytics
By on November 17, 2015

Over the past year, Adobe Analytics users have noticed that the product has moved to a different model for accessing/editing/creating analytics components such as Calculated Metrics, Segments, etc… In this ... read more »

Pairing Analytics with Qualitative Methods to Understand the WHY
By on October 30, 2015

Rudimentary analytics can be valuable to understand what your customers and prospects do. However, the true value from analytics comes from marrying that with the why – and more importantly, understanding how ... read more »

Creating Weighted Metrics Using the Percentile Function
By on October 26, 2015

When using Adobe Analytics, one of the things that has been a bit annoying historically is that when you sort by a calculated metric, you often see really high percentages ... read more »

The Power of Combining Number Formatting and Conditional Formatting in Excel
By on September 25, 2015

I build a lot of dashboards in Excel, and I’m a bit of a stickler when it comes to data visualization. This post walks through some of the ways that ... read more »

Product Finding Methods
By on September 22, 2015

Product Finding Methods, is a topic that I have touched upon briefly in past blog posts, but not in great detail. Some others have also talked about it, but in ... read more »

Sharing Analytics Reports Internally
By on September 15, 2015

As a web analyst, one of your job functions is to share reports and data with your internal stakeholders. There are obviously many different ways to do this. Ideally, you ... read more »

Working with Variable-Row-Count Adobe Report Builder Queries
By on September 13, 2015

I use Adobe Report Builder a lot. It’s getting to the point where I have to periodically reassure my wife that my relationship with the tool is purely platonic. One of the ... read more »

What Does 1,000 Success Events Really Mean?
By on September 10, 2015

In the last year, Adobe Analytics introduced the ability to have over 1,000 Success Events. That was a pretty big jump from 100 previously. As I work with clients I ... read more »

Engagement Scoring + Adobe Analytics Derived Metrics
By on September 4, 2015

Recently, I was listening to an episode of the Digital Analytics Power Hour that discussed analytics for sites that have no clear conversion goals. In this podcast, the guys brought ... read more »