Analytics Demystified Blogs

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

Report Suite ID for Virtual Report Suites
By on December 12, 2017

As I have helped companies evaluate and migrate to using virtual report suites (typically to avoid the cost of secondary server calls or to filter garbage data) there will come a ... read more »

NPS in Adobe Analytics
By on November 6, 2017

Most websites have specific conversion goals they are attempting to achieve. If you manage a retail site, it may be orders and revenue. Conversely, if you don’t sell products, you ... read more »

Simple and oh so very sweet
By on October 26, 2017

Informatica is a very large B2B company and one of the most successful players in the data management market.  Informatica also has an impressive testing and optimization program and they make heavy ... read more »

Podcast #074: The Google Cloud Platform
By on October 24, 2017

On the latest episode of the Digital Analytics Power Hour, we discussed a couple (or countless) products/platforms (PaaS — Platforms as a Service! Who knew that was a thing?!) from ... read more »

My First MeasureCamp!
By on October 23, 2017

Last Saturday, I attended my first MeasureCamp! It was the inaugural MeasureCamp for Brussels and it had about 150 people there and those people came from as far away as ... read more »

Minneapolis Adobe Analytics “Top Gun” Class – 12/7/17
By on October 20, 2017

Due to a special request, I will be doing an unexpected/unplanned Adobe Analytics “Top Gun” class in Minneapolis, MN on December 7th. To register, click here. For those of you unfamiliar ... read more »

Podcast #073: When the Analyst Goes Independent
By on October 10, 2017

Do you have a spare shingle lying around? Have you been thinking about painting, “Analyst for Hire – Will Work for Cookies” on it and hanging it up on your ... read more »

Digital Analytics Hub – Conference Recap
By on October 5, 2017

I’m back at my desk from the Digital Analytics Hub in the Big Easy and I’m feeling fresh and fired up about Digital Analytics. It may sound like a cliche, ... read more »

MeasureCamp Brussels!!
By on October 4, 2017

For years I have been trying to get to a MeasureCamp event, but my timing in Europe has always been a bit off.  For those not familiar with MeasureCamp, it ... read more »