Analytics Demystified Blogs

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Advanced Training for the Digital Analyst
By on July 24, 2015

In today’s competitive business environments, the expectations placed on the digital analysts are extremely high. Not only do they need to be masters of the web analytics tools necessary for ... read more »

The Most Important ‘Benchmarks’ Are Your Own
By on July 20, 2015

Companies typically expend unnecessary energy worrying about comparing themselves to others. What analyst hasn’t been asked: “What’s a typical conversion rate?” Unfortunately, conversion rates can vary so dramatically—by vertical, by ... read more »

Adobe Analytics Tips & Tricks (White Paper)
By on July 15, 2015

Analytics has the potential to be incredibly powerful for businesses. However, companies sometimes don’t know where to start, or how to take advantage of the capabilities of their digital analytics ... read more »

Eight years of Analytics Demystified …
By on July 1, 2015

Eight years … eight amazing years since I told my wife I was quitting my job as a Vice President of Strategic Consulting at Visual Sciences (by that time owned ... read more »

Analytics Demystified 2015 Training Days
By on June 29, 2015

Each year the partners here at Analytics Demystified provide two days worth of advanced analytics training. While we wish we could do it more often, busy schedules only permit this ... read more »

Using Adobe Analytics New ‘Calculated Metrics’ to Fix Data Inaccuracies
By on June 25, 2015

Few features were more hotly anticipated following Adobe Summit than the arrival of the newly expanded calculated metrics to Adobe Analytics. Within one week of its release, it is already ... read more »

A Framework for Digital Analytics Process
By on June 24, 2015

Digital Analytics process can be used to accomplish many things. Yet, in it’s most valuable form, process should be viewed as a means to familiarize business users with data that ... read more »

The Hard Truth About Measuring Page Load Time
By on June 23, 2015

Page load performance should be every company’s #1 priority with regard to its website – if your website is slow, it will affect all the KPIs that outrank it. Several ... read more »

Two (Only Two!) Reasons for Analysis: Opportunities and Problem Areas
By on May 26, 2015

A common — and seemingly innocuous — question that analysts get asked all the time, in one form or another: “Can you do some analysis tell us where you think we ... read more »

Adobe’s new Marketing Cloud Visitor ID: How Does it Work?
By on April 19, 2015

A few months ago, I wrote a series of posts about cookies – how they are used in web analytics, and how Google and Adobe (historically) identify your web visitors. ... read more »