Analytics Demystified Blogs

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Shiny Web Analytics with R
By on May 16, 2016

It’s been a a couple of months since I posted about my continued exploration of R. In part, that’s because I found myself using it primarily as a more-powerful-than-the-Google-Analytics-Chrome-extension access ... read more »

Using UTM Campaign Parameters in Adobe Analytics
By on May 9, 2016

One of the primary use cases for digital analytics tools like Adobe Analytics and Google Analytics (GA) is the ability to track external campaign referrals and see their impact on KPI’s. ... read more »

Report Suite Inconsistency [Adobe Analytics]
By on May 2, 2016

In my last post about Virtual Report Suites, I discussed some of the pros and cons of consolidating an Adobe Analytics implementation with multiple report suites into one combined report ... read more »

Virtual Report Suites [Adobe Analytics]
By on April 27, 2016

Recently, Adobe provided an Adobe Analytics update that includes a cool new feature called “Virtual Report Suites.” Virtual Report Suites are an exciting new way to segment your Adobe Analytics ... read more »

2016 Adobe Analytics “Top Gun” Class
By on March 18, 2016

Each year I try to offer one public version of my Adobe Analytics “Top Gun” class in the United States. This year, it will be on May 10, 2016 in ... read more »

Announcing: Excel with Excel for Digital Analysts: 5/11/2016 in Chicago
By on March 12, 2016

No single tool is as universally holstered in the toolbelts of digital analysts as Microsoft Excel. While it’s neither an advanced BI tool nor the most robust data visualization platform ... read more »

Using Custom Variables vs. Segmentation [Adobe Analytics]
By on February 18, 2016

As I work with and train clients to use Adobe Analytics, sometimes I encounter confusion around custom variables and segmentation. Both of these Adobe Analytics features are used to segment ... read more »

London “Top Gun” Adobe Analytics Class
By on February 9, 2016

This March, I will once again be visiting the UK, and as I always try to do, I am offering my Adobe Analytics “Top Gun” class. This class is meant ... read more »

So, R We Ready for R with Adobe Analytics?
By on February 3, 2016

A couple of weeks ago, I published a tutorial on getting from “you haven’t touched R at all” to “a very basic line chart with Google Analytics data.” Since then, ... read more »

Tutorial: From 0 to R with Google Analytics
By on January 17, 2016

(This post has a lengthy preamble. If you want to dive right in, skip down to Step 1.) R is like a bicycle. Or, rather, learning R is like learning  to ride a bicycle. Someone ... read more »