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Different Flavors of Success Events (Part 1)
By on August 30, 2016

Recently, the Adobe Analytics product team made some enhancement to how metrics (Success Events) can be allocated using the Calculated Metric Builder. I have noticed that many people have not ... read more »

Are You Part of the Measure Slack Community?
By on August 29, 2016

Last week was a particularly nice week for me in the Measure Slack team, and, while I tout it every time I speak and at the end of every episode ... read more »

Zurich Adobe Analytics Top Gun Class – November 3rd
By on August 25, 2016

In partnership with my friends in Zurich at Unic (www.unic.com), I will be conducting my popular advanced Adobe Analytics “Top Gun” class in Switzerland this November. For those of you unfamiliar ... read more »

Scatter Plots in Analysis Workspace
By on August 24, 2016

Last week, I wrote about how to use the new Venn Diagram visualization in Analysis Workspace. Now I will discuss another new Analysis Workspace visualization – the Scatter Plot. This ... read more »

Venn Diagram in Analysis Workspace
By on August 17, 2016

If you are an Adobe Analytics customer, you have probably noticed that they have been tearing it up lately when it comes to Analysis Workspace. There has been a lot ... read more »

Six Rules for Nailing Digital Analytics
By on July 26, 2016

Six Rules for Nailing Digital Analytics [Originally published at Inc.com] It doesn’t matter if you are a small startup, or a large organization, these six tips will help you succeed with digital ... read more »

Avoiding PII in Google Analytics
By on July 7, 2016

Avoiding PII in Google Analytics Disclaimer: I am not a lawyer, and this blog post does not constitute legal advice. I recommend seeking advice from legal counsel to confirm the appropriate ... read more »

Should Digital Analysts Become More Data Scientific-y?
By on July 4, 2016

The question asked in this post started out as a simpler (and more bold) question: “Is data science the future of digital analytics?”  It’s a question I’ve been asking a lot, ... read more »

What Happens When You Combine Analytics and Pregnancy?
By on June 29, 2016

What Happens When You Combine Analytics and Pregnancy? Those of who know me might have noticed I have been suspiciously quiet. (Let’s be honest, that’s not the norm for me!) I ... read more »

Tag Management: It’s Not About the Tags Anymore
By on June 21, 2016

Last month I attended Tealium’s Digital Velocity conference – the only multi-day conference this year held by one of the major tag management vendors. Obviously, Adobe held its annual Summit ... read more »