Analytics Demystified Blogs

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Avoiding PII in Google Analytics
By on July 7, 2016

Avoiding PII in Google Analytics Disclaimer: I am not a lawyer, and this blog post does not constitute legal advice. I recommend seeking advice from legal counsel to confirm the appropriate ... read more »

Should Digital Analysts Become More Data Scientific-y?
By on July 4, 2016

The question asked in this post started out as a simpler (and more bold) question: “Is data science the future of digital analytics?”  It’s a question I’ve been asking a lot, ... read more »

What Happens When You Combine Analytics and Pregnancy?
By on June 29, 2016

What Happens When You Combine Analytics and Pregnancy? Those of who know me might have noticed I have been suspiciously quiet. (Let’s be honest, that’s not the norm for me!) I ... read more »

Tag Management: It’s Not About the Tags Anymore
By on June 21, 2016

Last month I attended Tealium’s Digital Velocity conference – the only multi-day conference this year held by one of the major tag management vendors. Obviously, Adobe held its annual Summit ... read more »

Nine Years Demystifying (Web) Analytics … a Look Back
By on June 8, 2016

  Last week my inbox blew up all the sudden with email from LinkedIn with subjects like “congrats” and “well done, old man!” At first I assumed this was just more ... read more »

Sharing Adobe Analytics Alerts in Slack
By on June 1, 2016

Last week, Akhil Anumolu asked a question on Twitter about automating daily Adobe Analytics reporting in Slack: This is something that I blogged about in the past, but that blog post ... read more »

Shiny Web Analytics with R
By on May 16, 2016

It’s been a a couple of months since I posted about my continued exploration of R. In part, that’s because I found myself using it primarily as a more-powerful-than-the-Google-Analytics-Chrome-extension access ... read more »

Using UTM Campaign Parameters in Adobe Analytics
By on May 9, 2016

One of the primary use cases for digital analytics tools like Adobe Analytics and Google Analytics (GA) is the ability to track external campaign referrals and see their impact on KPI’s. ... read more »

Report Suite Inconsistency [Adobe Analytics]
By on May 2, 2016

In my last post about Virtual Report Suites, I discussed some of the pros and cons of consolidating an Adobe Analytics implementation with multiple report suites into one combined report ... read more »

Virtual Report Suites [Adobe Analytics]
By on April 27, 2016

Recently, Adobe provided an Adobe Analytics update that includes a cool new feature called “Virtual Report Suites.” Virtual Report Suites are an exciting new way to segment your Adobe Analytics ... read more »