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The Power of Combining Number Formatting and Conditional Formatting in Excel
By on September 25, 2015

I build a lot of dashboards in Excel, and I’m a bit of a stickler when it comes to data visualization. This post walks through some of the ways that ... read more »

Product Finding Methods
By on September 22, 2015

Product Finding Methods, is a topic that I have touched upon briefly in past blog posts, but not in great detail. Some others have also talked about it, but in ... read more »

Sharing Analytics Reports Internally
By on September 15, 2015

As a web analyst, one of your job functions is to share reports and data with your internal stakeholders. There are obviously many different ways to do this. Ideally, you ... read more »

Working with Variable-Row-Count Adobe Report Builder Queries
By on September 13, 2015

I use Adobe Report Builder a lot. It’s getting to the point where I have to periodically reassure my wife that my relationship with the tool is purely platonic. One of the ... read more »

What Does 1,000 Success Events Really Mean?
By on September 10, 2015

In the last year, Adobe Analytics introduced the ability to have over 1,000 Success Events. That was a pretty big jump from 100 previously. As I work with clients I ... read more »

Engagement Scoring + Adobe Analytics Derived Metrics
By on September 4, 2015

Recently, I was listening to an episode of the Digital Analytics Power Hour that discussed analytics for sites that have no clear conversion goals. In this podcast, the guys brought ... read more »

A Developer’s Perspective on Features Every Tag Management System Should Offer
By on August 17, 2015

Almost 2 years ago I wrote a blog post on some of the major questions companies face when choosing a tag management system. I very carefully crafted a post that ... read more »

Advanced Training for the Digital Analyst
By on July 24, 2015

In today’s competitive business environments, the expectations placed on the digital analysts are extremely high. Not only do they need to be masters of the web analytics tools necessary for ... read more »

The Most Important ‘Benchmarks’ Are Your Own
By on July 20, 2015

Companies typically expend unnecessary energy worrying about comparing themselves to others. What analyst hasn’t been asked: “What’s a typical conversion rate?” Unfortunately, conversion rates can vary so dramatically—by vertical, by ... read more »

Adobe Analytics Tips & Tricks (White Paper)
By on July 15, 2015

Analytics has the potential to be incredibly powerful for businesses. However, companies sometimes don’t know where to start, or how to take advantage of the capabilities of their digital analytics ... read more »