Analytics Demystified Blogs

Podcast #054: Pop Analytics with Kevin Hillstrom
By on January 17, 2017

On the latest episode of The Digital Analytics Power Hour, Michael and I chatted with Kevin Hillstrom — the man behind the MineThatData blog and the MineThatData Radio podcast. Kevin ... read more »

R and Adobe Analytics: Did the Metric Move Significantly? Part 3 of 3
By on January 12, 2017

This is the third post in a three-post series. The earlier posts build up to this one, so you may want to go back and check them out before diving in ... read more »

Guess Who – Client Errors!
By on January 11, 2017

Recently I have received an interesting theme of questions related to client errors. These are errors that happen as your site is trying to make requests for various tags that ... read more »

R and Adobe Analytics: Did the Metric Move Significantly? Part 2 of 3
By on January 10, 2017

In my last post, I laid out that I had been working on a bit of R code to answer three different questions in a way that was repeatable and ... read more »

R and Adobe Analytics: Two Dimensions, Many Metrics – Part 1 of 3
By on January 5, 2017

This is the first of three posts that all use the same base set of configuration to answer three different questions: How do my key metrics break out across two different ... read more »

Podcast #053: Customer Data Platforms…and Some Podcast News!
By on January 3, 2017

The start of 2017 marks the start of my third year co-hosting The Digital Analytics Power Hour podcast. Like many things in my career, it started as something of a ... read more »

India Adobe Analytics “Top Gun” Classes
By on December 14, 2016

Over the years, I have received countless messages (primarily via LinkedIn), from folks in India who want to learn more about Adobe Analytics. These messages have been detailed questions about ... read more »

Disseminating Digital Data: Why A One Size Fits All Model Doesn’t Work
By on December 8, 2016

[Shared by Nancy Koons, Digital Analytics Consultant, Team Demystified …] One of the things I love about working with the folks at Demystified are the conversations about analytics that often spring ... read more »

Comparing Adobe and Google Analytics (with R)
By on November 22, 2016

Raise your hand if you’re running Adobe Analytics on your site. Okay, now keep your hands up if you also are running Google Analytics. Wow. Not very many hands went down ... read more »

How Often Should You Revisit Your KPIs?
By on November 6, 2016

The need to define your Key Performance Indicators is an old, tired concept. Been there, done that, we get it.* But how many of us think about the need to revisit those ... read more »