Blog

Adobe’s new Marketing Cloud Visitor ID: How Does it Work?
By on April 19, 2015

A few months ago, I wrote a series of posts about cookies – how they are used in web analytics, and how Google and Adobe (historically) identify your web visitors. ... read more »

Is On-Demand Radio the Next Big Digital Channel?
By on March 1, 2015

The title of this post is really two questions: Is on-demand radio the next big channel? Is using “on-demand radio” instead of “podcast” in the title really just a sleezy linkbait move? I’ll ... read more »

I Believe in Data*
By on February 26, 2015

* [Caveats to follow] Articles about analytics tend to take two forms. One style exalts data as a cure-all panacea. Another style implies that people put too much faith in the power ... read more »

Speaking Tour 2015
By on February 11, 2015

Happy new year! I hope 2015 has gotten off to a great start for you. I must admit that after a way too busy 2014, I have been taking some ... read more »

The Right Use for Real Time Data
By on February 9, 2015

Vendors commonly pitch the need for “real-time” data and insights, without due consideration for the process, tools and support needed to act upon it. So when is real-time an advantage ... read more »

Using Excel to Count Text Occurrences
By on January 19, 2015

[UPDATE 1/19/2015: A couple of comments have pointed out that COUNTIF would address this scenario in a single formula. That’s a great point…and one that had not occurred to me. ... read more »

The Curse of Bounce Rate and ‘Easy’ Metrics (And Why We Can Do Better)
By on January 13, 2015

One of the benefits of having a number of friends in the analytics industry is the spirited (read: nerdy) debates we get in to. In one such recent discussion, we ... read more »

Happy New Year from Web Analytics and Team Demystified
By on January 6, 2015

Happy belated new year to everyone reading this blog — on behalf of everyone at Web Analytics Demystified and Team Demystified I sincerely hope you had a wonderful and relaxing ... read more »

Introducing the Digital Analytics Power Hour Podcast
By on January 5, 2015

Happy New Year! Reflecting on 2014, I have to give it high marks from a personal and professional fulfillment front, and I’m looking to outperform those results in 2015. Who Doesn’t ... read more »

Every Analyst Should Follow fivethirtyeight.com
By on December 30, 2014

I’ll admit it: I’m a Nate Silver fanboy. That fandom is rooted in my political junky-ism and dates back to the first iteration of fivethirtyeight.com back in 2008. Since then, ... read more »