Analytics Demystified Blogs

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Disseminating Digital Data: Why A One Size Fits All Model Doesn’t Work
By on December 8, 2016

[Shared by Nancy Koons, Senior Analyst, Team Demystified …] One of the things I love about working with the folks at Demystified are the conversations about analytics that often spring up ... read more »

Comparing Adobe and Google Analytics (with R)
By on November 22, 2016

Raise your hand if you’re running Adobe Analytics on your site. Okay, now keep your hands up if you also are running Google Analytics. Wow. Not very many hands went down ... read more »

How Often Should You Revisit Your KPIs?
By on November 6, 2016

The need to define your Key Performance Indicators is an old, tired concept. Been there, done that, we get it.* But how many of us think about the need to revisit those ... read more »

Getting A Cross-Device View of the User is a Behavior Problem, Not A Technology Problem
By on November 3, 2016

This post was inspired by a recent conversation on Measure Slack, where Andrew Richardson posed the question: One discussed shift is the desire businesses have to understand a customer along their ... read more »

Analysis Workspace – The Future is Here
By on October 24, 2016

One of the great things about Analysis Workspace is that it begs you to keep driving deeper and deeper into analysis in ways that the traditional Adobe Analytics reports do ... read more »

Analysis Workspace Fallout Reports
By on October 21, 2016

Yesterday, the Adobe Analytics team added a lot of cool new functionality related to Analysis Workspace. One of these additions was the addition of a Fallout visualization, which was previously ... read more »

What Analysts Can Learn About Presentation From Group Fitness Instructors
By on October 20, 2016

In my (vast amounts of) free time, I am a Les Mills group fitness instructor for BodyPump (weight training), RPM (indoor cycling) and CXWORX (functional core training.) While analytics and ... read more »

What our folks like about Team Demystified
By on October 17, 2016

Recently at an offsite meeting I had the chance to chat with most of our Team Demystified contractors about the Team model and how it differs from the direct or agency work ... read more »

The Team Demystified Blog
By on October 14, 2016

Welcome to the Team Demystified blog! Our team of experience contractors will be sharing their insights and observations about the ground-level work they do with our clients around the globe ... read more »

I am the Luckiest Guy in Analytics!
By on October 12, 2016

Last week I had the rare opportunity to bring nearly 20 of the best minds in the Analytics industry to a private retreat in Maui, Hawaii. In between events and ... read more »