Analytics Demystified Blogs

With Adobe Target, it is all about the Profile
By on October 23, 2017

Before there was Adobe’s Audience Manager or the Marketing Cloud Visitor ID service with A4T, there was the Adobe Target Profile.  In fact, this Profile goes all the way back ... read more »

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

Google Data Studio “Mini Tip” – Set A “Sampled” Flag On Your Reports!
By on February 10, 2018

Google Data Studio “Mini Tip” – Set A “Sampled” Flag On Your Reports! Google’s Data Studio is their answer to Tableau – a free, interactive data reporting, dashboarding and visualization tool. ... read more »

Free Adobe Analytics Review @ Adobe Summit
By on February 7, 2018

For the past seven years (and many years prior to that while at Omniture!), I have reviewed/audited hundreds of Adobe Analytics implementations. In most cases, I find mistakes that have ... read more »

[Presentation] Foundational Psychology Experiments (And Why Analysts Should Know Them)
By on January 28, 2018

On Friday, I had an opportunity to speak at the Microsoft One Analyst conference in Seattle. For those who are interested, here is an annotated copy of the presentation. Please ... read more »

10 Tips for Presenting Data
By on January 19, 2018

[Originally published by ObservePoint] Big data. Analytics. Data science. Businesses are clamoring to use data to get a competitive edge, but all the data in the world won’t help if your ... read more »

Podcasts!
By on January 10, 2018

I am a podcast addict! I listen to many podcasts to get me news and for professional reasons. Recently, I came across a great podcast called Everyone Hates Marketers, by ... read more »

Welcome Tim Patten!
By on January 9, 2018

While I am running a little behind on sharing this news due to the holidays and some changes in the business I am delighted to announce that Tim Patten has ... read more »

Tim Patten joins the team at Analytics Demystified
By on January 3, 2018

I am extremely excited to be joining the talented team of Analytics Demystified partners.  I am truly humbled to be working alongside some of the brightest industry veterans Digital Analytics ... read more »

Report Suite ID for Virtual Report Suites
By on December 12, 2017

As I have helped companies evaluate and migrate to using virtual report suites (typically to avoid the cost of secondary server calls or to filter garbage data) there will come a ... read more »

NPS in Adobe Analytics
By on November 6, 2017

Most websites have specific conversion goals they are attempting to achieve. If you manage a retail site, it may be orders and revenue. Conversely, if you don’t sell products, you ... read more »

Simple and oh so very sweet
By on October 26, 2017

Informatica is a very large B2B company and one of the most successful players in the data management market.  Informatica also has an impressive testing and optimization program and they make heavy ... read more »