Analytics Demystified Blogs

Introducing, MiaProva – an Optimization Management Platform!
By on March 20, 2017

Last month marked five years since I joined the team at Analytics Demystified as a Partner to oversee and manage the Optimization Program.  It has been an incredibly fun and ... read more »

Podcast #063: The Trials and Tribulations of Tool Transitions
By on May 23, 2017

In the latest episode of The Digital Analytics Power Hour podcast, Michael and I chatted with Nancy Koons about our respective experiences with transitioning between web analytics platforms — both ... read more »

Podcast #062: When/Where Does the Analyst’s Job End?
By on May 9, 2017

It’s a topic that analysts the world over wring their hands and gnash their teeth about: once we’ve delivered recommendations, how much is the onus on us to actually follow ... read more »

Out of Stock Products
By on May 8, 2017

For retail/e-commerce websites that sell physical products, one of the worst things that can happen is having your products be out of stock. Imagine that you have done a lot ... read more »

Podcast #061: Selling the Value of Analytics
By on April 25, 2017

Whether inside an agency and being tasked with writing the analytics section of a proposal or inside a company and lobbying for resources and visibility, analysts often have to pitch ... read more »

Visitor Retention in Adobe Analytics Workspace
By on April 25, 2017

I recently had a client of mine ask me how they could report new and retained visitors for their website. In this particular case, the site had an expectation that the ... read more »

“What will you do with that?” = :-(
By on April 12, 2017

Remember back when folks wrote blog posts that were blah-blah-blah “best practice”-type posts? I think this is going to be one of those – a bit of a throwback, perhaps. ... read more »

Podcast #060: The People and Personality Side of Analytics
By on April 11, 2017

Soft skills matter when it comes to being a successful analyst. On the latest episode of the Digital Analytics Power Hour, Michael and I dove into that very topic. Give ... read more »

Trending Data After Moving Variables
By on April 10, 2017

Most of my consulting work involves helping organizations fix and clean-up their Adobe Analytics implementations. Often times, I find that organizations have multiple Adobe Analytics report suites and that they ... read more »

Focusing on Outcomes
By on April 4, 2017

Measuring outcomes is a hot-box issue that stands between Marketers and Measurers that track marketing effectiveness. Today’s article in the Wall Street Journal, Some Marketers Want More Ad Testing, Less ... read more »

2017 Adobe Analytics “Top Gun” Class – May 2017 (Chicago)
By on April 2, 2017

Back by popular demand, it is once again time for my annual Adobe Analytics “Top Gun” class! This May 17th (note: originally the date was June 19th, but had to ... read more »