Analytics Demystified Blogs

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London “Top Gun” Adobe Analytics Class
By on February 9, 2016

This March, I will once again be visiting the UK, and as I always try to do, I am offering my Adobe Analytics “Top Gun” class. This class is meant ... read more »

So, R We Ready for R with Adobe Analytics?
By on February 3, 2016

A couple of weeks ago, I published a tutorial on getting from “you haven’t touched R at all” to “a very basic line chart with Google Analytics data.” Since then, ... read more »

Tutorial: From 0 to R with Google Analytics
By on January 17, 2016

(This post has a lengthy preamble. If you want to dive right in, skip down to Step 1.) R is like a bicycle. Or, rather, learning R is like learning  to ride a bicycle. Someone ... read more »

Best-In-Class Digital Analytics Capabilities
By on January 11, 2016

I don’t believe in maturity models, yet as we roll into 2016, I’ve recognized a widespread need for organizations to identify their digital analytics programs in contrast to their peers. ... read more »

When to Tweak Report Suites and When to Start Anew
By on December 14, 2015

As someone who has made a living auditing, fixing and improving Adobe Analytics implementations, there are a few questions related to this that I receive all of the time. One ... read more »

Cart Conversion by Product Price
By on December 7, 2015

Back in 2010, I wrote about a way to see how much money website visitors were adding to the shopping cart so that amount could be compared to the amount ... read more »

Average Internal Search Position Clicked
By on December 1, 2015

A few years ago, I wrote an extensive post describing how to track internal search position clicks to see which internal search positions visitors tend to click on. That post showed ... read more »

Using Cohort Analysis in Adobe Analytics
By on November 23, 2015

Way back in 2013, I authored a semi-complex blog post describing how to implement a cohort analysis in SiteCatalyst. If you give that post a quick review, you will see ... read more »

Sharing Calculated Metrics in Adobe Analytics
By on November 17, 2015

Over the past year, Adobe Analytics users have noticed that the product has moved to a different model for accessing/editing/creating analytics components such as Calculated Metrics, Segments, etc… In this ... read more »

Pairing Analytics with Qualitative Methods to Understand the WHY
By on October 30, 2015

Rudimentary analytics can be valuable to understand what your customers and prospects do. However, the true value from analytics comes from marrying that with the why – and more importantly, understanding how ... read more »