Eric Peterson BLOG

Senior Partner and Founder

Eight years of Analytics Demystified …
Eight years of Analytics Demystified …
By on July 1, 2015

Eight years … eight amazing years since I told my wife I was quitting my job as a Vice President of Strategic Consulting at Visual Sciences (by that time owned ... read more »

Happy New Year from Web Analytics and Team Demystified
By on January 6, 2015

Happy belated new year to everyone reading this blog — on behalf of everyone at Analytics Demystified and Team Demystified I sincerely hope you had a wonderful and relaxing holiday ... read more »

Top 5 Metrics You're Measuring Incorrectly … or Not
By on September 3, 2014

Last night as I was casually perusing the days digital analytics news — yes, yes I really do that — I came across a headline and article that got my ... read more »

Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels!
By on August 22, 2014

I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital ... read more »

Team Demystified Update from Wendy Greco
By on July 29, 2014

(The following is a guest post from Wendy Greco, General Manager of our Team Demystified business unit. You can meet Wendy and learn more about Team Demystified at our ACCELERATE ... read more »

ACCELERATE 2014 "Advanced Analytics Education" Classes Posted
By on July 9, 2014

I am delighted to share the news that our 2014 “Advanced Analytics Education” classes have been posted and are available for registration. We expanded our offering this year and will ... read more »

The Recent Forrester Wave on Web Analytics … is Wrong
By on May 16, 2014

Having worked as an industry analyst back in the day I still find myself interested in what the analyst community has to say about web analytics, especially when it comes ... read more »

Registration for ACCELERATE 2014 is now open
By on April 23, 2014

I am excited to announce that registration for ACCELERATE 2014 on September 18th in Atlanta, Georgia is now open. You can learn more about the event and our unique “Ten ... read more »

The 80/20 Rule for Analytics Teams
By on February 24, 2014

I had the pleasure last week of visiting with one of Analytics Demystified’s longest-standing and, at least from a digital analytical perspective, most successful clients. The team has grown tremendously ... read more »

Time for Tag Management Vendors to Grow Up
By on December 16, 2013

As I have written before, Analytics Demystified are big fans of Tag Management Systems, and I believe we are at the point where our entire client base is either on ... read more »