Category: Digital Analytics Community

Conferences/Community, Digital Analytics Community

Two days of training in Chicago in October

Posted on by Eric Peterson

Following up on our very successful training day efforts at ACCELERATE 2019 we have collectively decided to bring an expanded version of the same classes to Chicago, Illinois on Monday, October 21st and Tuesday, October 22nd.  We picked the location and dates to encourage folks to join us both at our training days and the inaugural DAA OneConference which is being held on Wednesday, October 23rd and Thursday, October 24th.

On Monday the 21st those of you who love Adobe Analytics and want to take your knowledge to the next level can join Adam Greco, Senior Partner, Author, and Founder of the Adobe Analytics Expert Council for a full day of Adobe Analytics “Top Gun” — a class that is widely recognized as the most complete and most advanced examination of Adobe Analytics available today.

Then, on Tuesday the 22nd you will be able to choose from both morning and afternoon sessions covering a wide range of Adobe and Google related topics delivered by Michele Kiss, Brian Hawkins, Kevin Willeitner, Josh West, and Tim Patten.  There is something for everyone during this day long session:

  • Managing Adobe Analytics Like a Pro
  • Enterprise Class Testing and Optimization with Adobe Target
  • JavaScript for Analysts
  • Getting the Most from Google Data Studio
  • Getting the Most from Adobe Analytics Workspace

You can learn more about the classes and register now at https://analyticsdemystified.com/advanced-analytics-education/

We hope you will join us in Chicago and then come with us to the DAA OneConference!

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Conferences/Community, Digital Analytics Community

Registration for ACCELERATE 2019 is now open!

Posted on by Eric Peterson

Analytics Demystified is excited to have opened registration for ACCELERATE 2019 on January 25th in Los Gatos, California.  You can see the entire agenda including speakers, topics, and information about our training day and the Toll House hotel via the following links:

Registration for ACCELERATE is only $299 USD making the conference among the most affordable in the industry.  Registration for training day is only $999 USD and includes the cost of the conference and seats are limited and available on a first-come basis … so don’t delay in signing up for ACCELERATE 2019!

 

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Adobe Analytics, Analytics Strategy, Digital Analytics Community, Industry Analysis

Analytics Demystified Case Study with Elsevier

Posted on by Eric Peterson

For ten years at Analytics Demystified we have more or less done marketing the same way: by simply being the best at the work we do and letting people come to us.  That strategy has always worked for us, and to this day  continues to bring us incredible clients and opportunities around the world.  Still, when our client at Elsevier said he would like to do a case study … who were we to say no?

Elsevier, in case you haven’t heard of them, are a multi-billion dollar multinational which has transformed from a traditional publishing company to a modern-day global information analytics business.  They are essentially hundreds of products and companies within a larger organization, and each needs high quality analytics to help shape business decision making.

After searching for help and discovering that companies say they provide “Adobe consulting services” … without actually having any real-world experience with the type of global challenges facing Elsevier, the company’s Senior Vice President of Shared Platforms and Capabilities found our own Adam Greco.  Adam was exactly what they needed … and I will let the case study tell the rest of the story.

Free PDF download: The Demystified Advantage: How Analytics Demystified Helped Elsevier Build a World Class Analytics Organization

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Digital Analytics Community, Team Demystified

Welcome Tim Patten!

Posted on by Eric Peterson

While I am running a little behind on sharing this news due to the holidays and some changes in the business I am delighted to announce that Tim Patten has joined the company as a Partner!

Tim is a great guy, a longtime friend, and an even longer-term member of the digital analytics and optimization community. He and I first met when he was at Fire Mountain Gems down in Medford, Oregon and have had multiple opportunities to work together over the years.

Most recently Tim has been a valuable contributor to our Team Demystified business unit, providing on-the-ground analytics support to Demystified’s biggest and best clients. In that role Tim repeatedly demonstrated the type of work ethic, intensity, and attitude that is a hallmark of a Demystified Partner, and so late last year we made the decision to invite him onto the main stage. Tim will be working side by side with Kevin Willeitner and Josh West helping Demystified clients ensure that they have the right implementation for analytics.

Go check out Tim’s blog and please help me welcome him to the company!

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Analysis, Conferences/Community, Digital Analytics Community

Evolution of the Analysis Exchange

Posted on by Eric Peterson

When we created the Analysis Exchange years ago my Partners and I all knew the industry needed better gateways into the field. Being “old school” each of us had more or less found our way to web analytics, and while we all ended up being lucky, we all recognized that the industry wouldn’t be able to grow or scale if that was the only way in. The idea of giving folks interested in the field “hands on” access to data, projects, and guidance was a no-brainer really … but wow did we not see how it would blow up!

In the subsequent years Analysis Exchange has ebbed and flowed, primarily based on our internal ability to focus on finding groups willing to bring projects to the table. The one thing I didn’t really imagine was how difficult it would be to find non-profits that A) had questions that could B) be answered using Google Analytics and C) could spend the time required to participate in a project. And while we had some great partners over time, finding projects ended up being the biggest gateway to the success of the Exchange.

Ironically, since we put Analysis Exchange on the back-burner a year ago … student interest has more or less exploded. We now get an average of 30 new students signing up from around the world every week! This is great and is a really interesting view in how analytics is changing from a global perspective … but what a disappointment for those new students to not have projects to work on.

So we are going to fix that.

For the time being we have taken Analysis Exchange offline and are looking into new ways to scale the effort and serve the needs of nearly 5,000 individuals around the world who want to join the digital analytics industry. We don’t have a timeline for these changes but we are working on them actively and as part of a few other innovative ideas we are planning to roll out. We appreciate your patience while we work.

As always I welcome your comments …

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Digital Analytics Community, Featured

Eight years of Analytics Demystified …

Posted on by Eric Peterson

Eight years … eight amazing years since I told my wife I was quitting my job as a Vice President of Strategic Consulting at Visual Sciences (by that time owned by WebSideStory) and going it alone as a consultant. At the time it seemed like a somewhat risky proposition — walking away from a great salary, benefits, and team in the hopes that I could leverage the success of Web Analytics Demystified to find enough clients to pay for insurance and at least the most important bills while my daughter was still small and my son still in diapers …

The early days of Web Analytics Demystified, Inc. were surely interesting.  Those of you long in the industry will recall that I was never one to shy away from an argument — web analytics is “easy” and all that nonsense. Part of me misses the spirited debate and agreement to disagree, but as I age I have become content to manage this rapidly growing consultancy and allow others to poke the bear.

I built a company on reputation, thought-leadership, and the willingness to push the boundaries of what we thought we knew about “web analytics.”  Key performance indicators? Process and governance? Measuring engagement? Established hierarchies for analytical output? The need for people as a critical input? The list goes on and on and on …

Eight years is a long time.

When I started Web Analytics Demystified I honestly believed it would just be me, a solo consultant, plunging away from job to job trying to make a name for myself. I never envisioned having seven Senior Partners, especially not the caliber of John, Adam, Brian, Kevin, Josh, Michele, and Tim. I also never imagined expanding the company to include the likes of Elizabeth, Tim, Nancy, Lea, Laura, Lauren, Nicole, Leonard, Nico, and Jonas on Team Demystified, many working side-by-side with the Partners to the benefit of our growing list of Enterprise-class clients.

And, yes, I never imagined the “web” would become an anachronism in our trade …

To that end, and by now you have likely noticed, we are simply calling the company “Analytics Demystified.” So much of our work transcends the “web” of eight years ago — from big screens to small, phones to watches, and across the Internet of Things into the realm of big data, optimization, and personalization — the extended team at Analytics Demystified is working with more clients and more senior stakeholders on more interesting projects than ever before … certainly more than I ever envisioned possible.

The new web site is an extension of what we do at Analytics Demystified. Built around the collective experience of the Analytics Demystified Partners via our blogs, and laser focused on helping clients, prospects, and even our nominal competitors continue to push the boundaries of what is possible with analytics technology today. In the coming weeks we will be rolling in additional content from our Team Demystified members, further documenting the work we do to delight clients around the world.

As always I welcome your feedback and commentary.

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Conferences/Community, Digital Analytics Community, General

DAA Awards for Excellence: Thank You

Posted on by Michele Kiss

DAA Awards for Excellence winnersOn Tuesday, April 16, (almost all) my partners and I were lucky enough to attend the DAA Awards for Excellence Gala, held in San Francisco during the eMetrics Digital Marketing & Optimisation Summit.

Apart from a lovely meal, a great keynote and a chance to network with industry colleagues, the Gala is also where the Digital Analytics Association presents the winners of the annual Awards for Excellence.

This year, I was honoured to be a finalist for Practitioner of the Year, joined by some amazing industry colleagues:

  • Nancy Koons, Vail Resorts, Senior Web Analytics Manager
  • Peter McRae, Symantec, Sr. Manager of Optimization
  • Pradip Patel, FedEx, Manager Digital Marketing Analytics
  • Balaji Ram, Walmart.com, Senior leader in Site Analytics & Optimization

We have some incredibly talented people in this industry, and I think this list is a wonderful example of that. These finalists are doing great things to push the boundaries of what we do, and move our industry forward. I feel honoured to just be a part of this group, and humbled to have been selected by the judges as Practitioner of the Year.

Congratulations to all the nominees, the finalists and the winners. Thank you to the kind person who nominated me. Thank you to the DAA members for your support in voting for me as a finalist – that alone is an honour. Thank you to the judges, who had to make such a difficult choice amongst such deserving finalists. And thank you to our community, for teaching me, supporting me, challenging me and inspiring me every day.

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