Last week, I went into detail on four key differences between Adobe and Google Analytics. This week, I’ll cover four more. This is far from an exhaustive list – but ...... Continue »
In the past few months, I’ve had the same conversation with at least 5 different clients. After the most recent occurrence, I decided it was time to write a blog ...... Continue »
Documenting and sharing important events that affected your business are key to an accurate interpretation of your data. For example, perhaps your analytics tracking broke for a week last July, or ...... Continue »
Your Guide to Understanding Conversion Funnels in Google Analytics Updated December 2018, to include Advanced Analysis TL;DR: Here’s the cheatsheet. Often I am asked by clients what their options are for understanding conversion ...... Continue »
A Step-By-Step Guide To Creating Funnels in Google’s Data Studio This is an update to a 2017 blog post, since there are a ton of new features in Data Studio that ...... Continue »
While in Atlanta last week for ACCELERATE, I got into the age-old discussion of “Adobe Analytics vs. Google Analytics.” I’m up to my elbows in both of them, and they’re ...... Continue »
A short, partially self-promotional post — two links and one, “Hey…look out for…” note about sampling. Post No. 1: Feras Alhlou’s 3 Key GA Reports Feras Alhlou of E-Nor recently wrote an ...... Continue »
Advanced Segments are an incredibly useful feature of Google Analytics. They allow you to analyse subsets of your users, and compare and contrast behaviour. Google Analytics comes with a number ...... Continue »
“Mobile” is a tricky topic, if for no other reason than the fact that tablets are mobile devices and smartphones are mobile devices. And, when it comes to web sites, ...... Continue »
I’ve developed a pretty serious crush on Optimizely as an A/B and multivariate testing platform — it’s hard to beat the ease-of-deployment and ease-of-use. Just like any platform — web ...... Continue »