Adam Greco BLOG

Senior Partner

Page Summary Report in Workspace
Page Summary Report in Workspace
By on June 4, 2019

While I spend 99% of the time I use Adobe Analytics in Analysis Workspace, there are still a few things that haven’t migrated over from the old interface. One of ... read more »

Using Query Strings to Test Adobe Analytics Data
By on May 21, 2019

Have you ever wanted to run a specific scenario in Adobe Analytics, but couldn’t find the exact page flow or variable combination in your own data? This happens to me ... read more »

Once Per Visit Success Events
By on May 14, 2019

Recently, while working with a new client, I noticed something that I have seen a few clients do related to Once per Visit Success Events. These clients set a bunch ... read more »

Analysis Workspace Flow Reports Without Repeating Instances!
By on May 10, 2019

Yesterday, Adobe released a new update to the Analysis Workspace Flow visualization that [finally] has the long-awaiting “no repeat instances” feature. This has been something that has prevented many Adobe ... read more »

Real-Time Campaign Activity
By on May 7, 2019

If you work at an organization that does a lot of digital marketing campaigns, there may be occasions in which you or your stakeholders want to see activity in real-time. ... read more »

Sharing Experience Cloud Audiences – Part 2
By on May 1, 2019

In my last blog post, I showed an example of how you can create a segment in Adobe Analytics, push it to Adobe Target and then use Adobe Target to ... read more »

Sydney Adobe Analytics “Top Gun” Class!
By on April 30, 2019

UPDATE: Sydney “Top Gun” class is now sold out! For several years, I have wanted to get back to Australia. It is one of my favorite places and I haven’t been ... read more »

Sharing Experience Cloud Audiences
By on April 23, 2019

One of the advantages that Adobe Analytics offers over other digital analytics tools is that it is part of a suite of products. Analytics integrates with AEM, Adobe Target, and ... read more »

Distinct Count in Segmentation
By on April 16, 2019

In last week’s Adobe Analytics release, a new feature was added within the segmentation area. This feature is called Distinct Count and allows you to build a segment based upon ... read more »

B2B Conversion Funnels
By on February 19, 2019

One of the unique challenges of managing a B2B website is that you often don’t actually sell anything directly. Most B2B websites are there to educate, create awareness and generate ... read more »