Adam Greco BLOG

Senior Partner

Adjusting Time Zones via Virtual Report Suites
Adjusting Time Zones via Virtual Report Suites
By on October 30, 2018

When you are doing analysis for an organization that spans multiple time zones, things can get tricky. Each Adobe Analytics report suite is tied to one specific time zone (which ... read more »

Analytics Demystified Interview Service Offering
By on October 25, 2018

Finding good analytics talent is hard! Whether you are looking for technical or analysis folks, it seems like many candidates are good from afar, but far from good! As someone ... read more »

Setting After The Fact Metrics in Adobe Analytics
By on October 9, 2018

As loyal blog readers will know, I am a big fan of identifying business requirements for Adobe Analytics implementations. I think that working with your stakeholders before your implementation (or ... read more »

Shifting Attribution in Adobe Analytics
By on October 2, 2018

If you are a veteran Adobe Analytics (or Omniture SiteCatalyst) user, for years the term attribution was defined by whether an eVar was First Touch (Original Value) or Last Touch ... read more »

Ingersoll Rand Case Study
By on September 27, 2018

One of my “soapbox” issues is that too few organizations focus on analytics business requirements and KPI definition. This is why I spend so much time working with clients to ... read more »

Analysis Workspace Drop-downs
By on September 25, 2018

Recently, the Adobe Analytics team added a new Analysis Workspace feature called “Drop-downs.” It has always been possible to add Adobe Analytics components like segments, metrics, dimensions and date ranges ... read more »

ACCELERATE 2019
By on September 21, 2018

Back in 2015, the Analytics Demystified team decided to put on a different type of analytics conference we called ACCELERATE. The idea was that we as partners and a few ... read more »

Bonus Tip: Quantifying Content Creation
By on September 20, 2018

Last week and this week, I shared some thoughts on how to quantify content velocity in Adobe Analytics. As part of that post, I showed how to assign a publish ... read more »

Quantifying Content Velocity in Adobe Analytics – Part 2
By on September 18, 2018

Last week, I shared how to quantify content velocity in Adobe Analytics. This involved classifying content with the date it was published and looking at subsequent days to see how ... read more »

Quantifying Content Velocity in Adobe Analytics
By on September 11, 2018

If publishing content is important to your brand, there may be times when you want to quantify how fast users are viewing your content and how long it takes for ... read more »