This is the last post in an informal 3-part series covering what Mike Amer, a fellow analyst at Resource Interactive, and I have arrived at when it comes to understanding ...... Continue »

In my last post, I provided an update as to how to interpret the primary measures and dimensions (organic/paid/viral) that are available in the latest iteration of Facebook Insights. While ...... Continue »

“Goddam money. It always ends up making you blue as hell.” ~ Holden Caufield, The Catcher in the Rye That is…if you let it. During our webinar yesterday Activating Your Socially ...... Continue »

When the latest Facebook Insights was released, I quickly put up a post that both tried to explain the new metrics that became available and proposed some probable KPIs. Well, a ...... Continue »

I’ve been thinking a lot about some of the community events that my partners and I have had the opportunity to create over the years lately. While a lot of ...... Continue »

Google’s Eric Schmidt appeared today at LeWeb 2011 and dropped some notable quotes during his interview with conference organizer Loic Le Meur (@loic), including this prescient perspective: “It’s reasonable to ...... Continue »

I was recently working with a client that had a unique situation arise. This client is well-versed in the usage of the Adobe Discover product and frequently takes advantage of ...... Continue »

With the arrival of SiteCatalyst v15, one of the most intriguing questions is whether or not clients should take advantage of segmentation and replace the historic usage of multi-suite tagging. ...... Continue »

Just a quick note at the end of the Thanksgiving holiday to encourage those of you who are still using Google+ to go and circle our new brand page for ...... Continue »

  On Friday, November 19, 2011, the good folk over at Analytics Demystified experimented with a new format for a digital analytics conference, dubbed #ACCELERATE. The key features of the event: It was entirely free ...... Continue »