A few weeks ago, my business partner Eric and I attended a basketball game in Minnesota. Eric purchased the tickets a few days ahead of time and I really didn’t ...... Continue »

When John Lovett joined Aurelie and I here at Analytics Demystified earlier this month an awful lot of people said, “Hey, nice job getting such nice guy on board,” “We ...... Continue »

“…Strategy is all talk unless it can be executed in a way that delivers on both the creative and business promises.“ ~Liz Gebhardt Thinking Out Loud I’ve been thinking a great ...... Continue »

I don’t think I will ever forget the first time that I made a presentation at work. It was just over a decade ago, I was just a few months ...... Continue »

UPDATE: The compliments and willingness to help just keep coming in.  Members of the Web Analytics Association Board of Directors, entire staffs from consulting groups around the globe, and too ...... Continue »

A few weeks ago I started pinging folks within the digital measurement community asking about the work we do, the challenges we face, and how we got where we are ...... Continue »

I’ve been using an anecdote of late that Malcolm Gladwell supposedly related at a SAS user conference earlier this year: over the last 30 years, the challenge we face when ...... Continue »

I think it’s safe to say that Twitter has progressed from frivolous novelty to productivity tool for thousands of consumers, professionals and businesses alike. Projections from eMarketer have active Twitter ...... Continue »

Apply all of your web analytics expertise to your company's Intranet!... Continue »

In this post, I am going to talk about how Data Quality can kill an Omniture (or other Web Analytics) implementation. I will share some of the problems I have seen and show some ways that you can help improve Data Quality...... Continue »