Blog Archives
Single-Page Apps: Dream or Nightmare? February 13, 2019 Tag Management

A few months ago, I was discussing a new project with a prospective client, and they described what they needed like this: “We have a brand new website and need ...... Continue »

Stop Thinking About Tags, and Start Thinking About Data October 29, 2018 Industry Analysis

Nearly three weeks ago, I attended Tealium’s Digital Velocity conference in San Francisco. I’ve attended this event every year since 2014, and I’ve spent enough time using its Universal Data ...... Continue »

Adobe Target + Analytics = Better Together July 23, 2018 Adobe Analytics

Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ...... Continue »

My First Crack at Adobe Launch Extension Development July 11, 2018 Adobe Analytics

Over the past few months, I’ve been spending more and more time in Adobe Launch. So far, I’m liking what I see – though I’m hoping the publish process gets ...... Continue »

A Coder’s Paradise: Notes from the Tech Track at Adobe Summit 2018 April 3, 2018 Adobe Analytics

Last week I attended my 11th Adobe Summit – a number that seems hard to believe. At my first Summit back in 2008, the Great Recession was just starting, but ...... Continue »

Star of the Show: Adobe Announces Launch at Summit 2017 March 28, 2017 Adobe Analytics

If you attended the Adobe Summit last week and are anything like me, a second year in Las Vegas did nothing to cure the longing I felt last year for ...... Continue »

"Tag! You’re It!" One More Analyst’s Tag Management Thoughts November 6, 2012 Analytics Strategy

Unless you’re living in a cave (and, you’re clearly not, because you’re spending enough time trolling the interwebtubes to wind up on this blog), you’ve seen, heard, and felt the ...... Continue »