Last week I wrote about an Adobe Launch extension I built to familiarize myself with the extension development process. This extension can be used to integrate Adobe Analytics and Target ...... Continue »

Three separate observations from three separate co-workers over the past two weeks all resonated with me when it comes to the fundamentals of effective analytics: As we discussed an internal “Analytics ...... Continue »

We had a fantastic Web Analytics Wednesday last week in Columbus, sponsored by (Adobe) Omniture, with just under 50 attendees! Darren “DJ” Johnson was the presenter, and he spoke about web ...... Continue »