Blog Archives
10 Tips for Web Analytics Wednesday Awesomeness May 1, 2012 Analytics Strategy

I’ve become enamored with the “10 tips” format for organizing information (thank you, ACCELERATE), and I’ve had a couple of recent situations where people I know have asked for my ...... Continue »

Monish Datta Gives #cbuswaw w/ Eric Peterson & ForeSee Thumbs-Up October 9, 2011 Analytics Strategy

We blew past our previous attendance record at the latest Columbus Web Analytics Wednesday, and the speaker did not disappoint! We were fortunate to have Eric Peterson in town and ...... Continue »

Monish Datta: "Justin Kistner KNOWS Facebook Measurement!" July 14, 2011 Analytics Strategy

We had a fantastic Web Analytics Wednesday last night, sponsored by Webtrends with social media measurement guru Justin Kistner providing a wealth of information about Facebook measurement (and Facebook marketing ...... Continue »

Web Analytics Tools Comparison — Columbus WAW Recap Part 2 March 1, 2011 Analytics Strategy

[Update: After getting some feedback from a Coremetrics expert and kicking around the content with a few other people, I rounded out the presentation a bit.] In my last post, I ...... Continue »

Campaign Measurement Planning — Columbus WAW Recap Part 1 February 28, 2011 Reporting

We tried a new format at last week’s Columbus Web Analytics Wednesday, in that we had three completely unrelated presentations, and we kept the entire presentation period to right at ...... Continue »

WAW Recap: Marketing to Hispanics Using Social Media November 18, 2010 Social Media

We jumped a little afield of web analytics at this month’s Columbus Web Analytics Wednesday: Why Marketing to Hispanics Using Social Media works. The event was hosted and sponsored by Social ...... Continue »

Monish Datta Learns All about Facebook Measurement June 3, 2010 Analytics Strategy

Columbus Web Analytics Wednesday was last week — sponsored by Omniture, an Adobe company, and the topic wound up being “Facebook Measurement” (deck at the end of this post). For some ...... Continue »

Columbus WAW Recap: Don't "Antisappoint" Visitors March 29, 2010 Analytics Strategy

We had a fantastic Web Analytics Wednesday last week in Columbus, sponsored by (Adobe) Omniture, with just under 50 attendees! Darren “DJ” Johnson was the presenter, and he spoke about web ...... Continue »

Columbus Web Analytics Wednesday — Feedback Analysis February 23, 2010 Analytics Strategy

It’s been a crazy month work-wise. As a result, I’ve been chalking up thoughts in my head that I’d love to get written down. One of those thoughts is actually ...... Continue »

A Record-Setting WAW in Columbus with CRM Metrix February 2, 2010 Analysis

Last week’s Columbus set a new record for the meetup — we had exactly FIFTY attendees, which was a great showing. Part of the large draw was undoubtedly the event ...... Continue »