Blog Archives
Ways to Minimize the Impact of ITP 2.1 on your Analytics Practice June 5, 2019 Technical/Implementation

Demystified Partner Tim Patten also contributed to this blog post. Earlier this week, I shared our team’s thoughts about Apple’s Intelligent Tracking Protocol (ITP), specifically version 2.1 and its impact on ...... Continue »

A Less Technical Guide to Apple’s ITP 2.1 Changes June 3, 2019 Technical/Implementation

Demystified Partner Tim Patten also contributed to this blog post. There are likely very few analysts and developers that have not yet heard that Apple recently introduced some major changes into ...... Continue »

Can Local Storage Save Your Website From Cookies? September 25, 2017 Adobe Analytics

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ...... Continue »

Don’t Let Cookies Eat Your Site! August 30, 2017 Adobe Analytics

A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several ...... Continue »

Adobe’s new Marketing Cloud Visitor ID: How Does it Work? April 19, 2015 Adobe Analytics

A few months ago, I wrote a series of posts about cookies – how they are used in web analytics, and how Google and Adobe (historically) identify your web visitors. ...... Continue »