Demystified Partner Tim Patten also contributed to this blog post. Earlier this week, I shared our team’s thoughts about Apple’s Intelligent Tracking Protocol (ITP), specifically version 2.1 and its impact on ...... Continue »

Demystified Partner Tim Patten also contributed to this blog post. There are likely very few analysts and developers that have not yet heard that Apple recently introduced some major changes into ...... Continue »

I can’t imagine that anyone who read my last blog post set a calendar reminder to check for the follow-up post I had promised to write, but if you’re so ...... Continue »

A few years ago, I wrote a series of posts on how cookies are used in digital analytics. Over the past few weeks, I’ve gotten the same question from several ...... Continue »

A few months ago, I wrote a series of posts about cookies – how they are used in web analytics, and how Google and Adobe (historically) identify your web visitors. ...... Continue »