Farris Khan, Analytics Lead at ProQuest and Chevy Volt ponderer extraordinaire, tweeted the question that we bandy about over cocktails in hotel bars the world over during any analytics gathering: His ...... Continue »

We had a fantastic Web Analytics Wednesday last night, sponsored by Webtrends with social media measurement guru Justin Kistner providing a wealth of information about Facebook measurement (and Facebook marketing ...... Continue »

A co-worker ran into a classic Webtrends speed bump a couple of weeks ago. A new area of a client’s web site had rolled out a few days earlier…and Webtrends ...... Continue »

[Update: After getting some feedback from a Coremetrics expert and kicking around the content with a few other people, I rounded out the presentation a bit.] In my last post, I ...... Continue »

I’ve been on a quest now for several months to crack the code of how to get web analytics tracking on a Facebook fan page. My (and our clients’) desire ...... Continue »

I started to write a post on using web analytics tools — Google Analytics, specifically, but with a nod to Webtrends as well — to track traffic to custom tabs ...... Continue »

Judah Phillips wrote a post last week laying out why the answer to the question, “Is web analytics hard or easy?” is a resounding “it depends.” It depends, he wrote, ...... Continue »

Last night was the monthly Columbus Web Analytics Wednesday at Barley’s Smokehouse and Brewpub, and we were fortunate to have Webtrends sponsor for the second time this year! This time, ...... Continue »

It turns out, as I’ve been looking at my records (read: old blog posts), that this month’s Columbus Web Analytics Wednesday marked our one year anniversary, which means it was ...... Continue »

We’re a week later than maybe would’ve been ideal, but our sponsors are coming all the way from Portland, Oregon, and I expect it to be worth the wait! WebTrends ...... Continue »