Blog Archives
Web Analytics Platforms Are Fundamentally Broken August 9, 2011 Analytics Strategy

Farris Khan, Analytics Lead at ProQuest and Chevy Volt ponderer extraordinaire, tweeted the question that we bandy about over cocktails in hotel bars the world over during any analytics gathering: His ...... Continue »

Monish Datta: "Justin Kistner KNOWS Facebook Measurement!" July 14, 2011 Analytics Strategy

We had a fantastic Web Analytics Wednesday last night, sponsored by Webtrends with social media measurement guru Justin Kistner providing a wealth of information about Facebook measurement (and Facebook marketing ...... Continue »

Webtrends Table Limits — Simply Explained May 17, 2011 Analytics Strategy

A co-worker ran into a classic Webtrends speed bump a couple of weeks ago. A new area of a client’s web site had rolled out a few days earlier…and Webtrends ...... Continue »

Web Analytics Tools Comparison — Columbus WAW Recap Part 2 March 1, 2011 Analytics Strategy

[Update: After getting some feedback from a Coremetrics expert and kicking around the content with a few other people, I rounded out the presentation a bit.] In my last post, I ...... Continue »

Web Analytics Tracking on a Facebook Page March 1, 2010 Analytics Strategy

I’ve been on a quest now for several months to crack the code of how to get web analytics tracking on a Facebook fan page. My (and our clients’) desire ...... Continue »

All Web Analytics Tools Are the Same (when it comes to data capture) February 27, 2010 Analytics Strategy

I started to write a post on using web analytics tools — Google Analytics, specifically, but with a nod to Webtrends as well — to track traffic to custom tabs ...... Continue »

The Most Meaningful Insights Will Not Come from Web Analytics Alone September 14, 2009 Analysis

Judah Phillips wrote a post last week laying out why the answer to the question, “Is web analytics hard or easy?” is a resounding “it depends.” It depends, he wrote, ...... Continue »

Columbus Web Analytics Wednesday Meets #fiestamovement June 4, 2009 Analytics Strategy

Last night was the monthly Columbus Web Analytics Wednesday at Barley’s Smokehouse and Brewpub, and we were fortunate to have Webtrends sponsor for the second time this year! This time, ...... Continue »

A Record-Setting Web Analytics Wednesday in Columbus March 19, 2009 Analytics Strategy

It turns out, as I’ve been looking at my records (read: old blog posts), that this month’s Columbus Web Analytics Wednesday marked our one year anniversary, which means it was ...... Continue »

Columbus Web Analytics Wednesday: March 18, 2009 March 8, 2009 Analytics Strategy

We’re a week later than maybe would’ve been ideal, but our sponsors are coming all the way from Portland, Oregon, and I expect it to be worth the wait! WebTrends ...... Continue »