Blog Archives
Measurement Strategies: Balancing Outcomes and Outputs October 26, 2009 Reporting

I’m finding myself in a lot of conversations where I’m explaining the difference between “outputs” and “outcomes.” It’s a distinction that can go a long way when it comes to ...... Continue »

A Great Starting Point for Social Media ROI July 29, 2008 Reporting

Yesterday, I wrote about my beef with the popular cliché that “ROI for social media is Return on Influence.” This latest take was prompted by Connie Bensen’s ROI of a ...... Continue »

Social Media ROI: Stop the Insanity! July 28, 2008 Reporting

I’ve taken a run at this before…but my assertion that the emperor has no clothes didn’t stick. Either that, or the dozens of people who read this blog simply agree ...... Continue »

So, You Think Measuring Marketing Performance Is Hard? June 19, 2008 Reporting

Not a week goes by that I don’t see, hear, read, or preach on the topic of measuring marketing results. From equating Marketing ROI to The Holy Grail, to sticking ...... Continue »

Measuring ROI Around Web 2.0…and More Webinars (geesh!) May 19, 2008 Analytics Strategy

Awareness (the company) has a Measuring ROI Around Web 2.0 webinar this Thursday, May 22, at 2:00 PM EDT. That’s heavy on the buzzwords, but it sounds like it might ...... Continue »

Death to "Marketing ROI is Return on Influence"…Please!!! March 21, 2008 Reporting

I realized that my Data Posts from Non-Data Blogs Yahoo! pipe wasn’t working correctly, and when I fixed it, a recent post from Debbie Weil at BlogWrite for CEOs popped ...... Continue »

ROI — the Holy Grail of Marketing (and Roughly as Attainable) March 19, 2008 Analytics Strategy

The topic of “Marketing ROI” has crossed my inbox and feed reeder on several different fronts over the past few weeks. I don’t know if the subject actually has peaks ...... Continue »

Sometimes, the Data DOES Paint a Clear Picture February 28, 2008 Analysis

I’ll admit right up front that this is the least value-add post on this blog to date. Part of me sincerely hopes that it holds that distinction indefinitely. But, I ...... Continue »

Outputs vs. Outcomes February 6, 2008 Reporting

I’ve been involved with United Way for the past seven or eight years in Austin and, now, in Columbus. One of the attractions to spending my volunteer energy with United ...... Continue »