Blog Archives
Measuring the Super Bowl Ads through a Social Media Lens February 7, 2011 General

Resource Interactive evaluated the Super Bowl ads this year from a digital and social media perspective — how well did the ads integrate with digital channels (web sites, social media, ...... Continue »

Digital Measurement and the Frustration Gap April 9, 2010 Analytics Strategy

Earlier this week, I attended the Digital Media Measurement and Pricing Summit put on by The Strategy Institute and walked away with some real clarity about some realities of online ...... Continue »

Am I Ever BeHIND on Posting… September 2, 2009 General

August was a little crazy for me: I changed jobs — left Nationwide to become Director, Measurement and Analytics at Resource Interactive — which is 1000% the “right” move, but meant ...... Continue »