Blog Archives
Measuring the Super Bowl Ads through a Social Media Lens
February 7, 2011
General
Digital Measurement and the Frustration Gap
April 9, 2010
Analytics Strategy
Am I Ever BeHIND on Posting…
September 2, 2009
General
Resource Interactive evaluated the Super Bowl ads this year from a digital and social media perspective — how well did the ads integrate with digital channels (web sites, social media, ...... Continue »
Earlier this week, I attended the Digital Media Measurement and Pricing Summit put on by The Strategy Institute and walked away with some real clarity about some realities of online ...... Continue »
August was a little crazy for me: I changed jobs — left Nationwide to become Director, Measurement and Analytics at Resource Interactive — which is 1000% the “right” move, but meant ...... Continue »