Farris Khan, Analytics Lead at ProQuest and Chevy Volt ponderer extraordinaire, tweeted the question that we bandy about over cocktails in hotel bars the world over during any analytics gathering: His ...... Continue »

[Update: After getting some feedback from a Coremetrics expert and kicking around the content with a few other people, I rounded out the presentation a bit.] In my last post, I ...... Continue »

Columbus Web Analytics Wednesday was last week — sponsored by Omniture, an Adobe company, and the topic wound up being “Facebook Measurement” (deck at the end of this post). For some ...... Continue »

We had a fantastic Web Analytics Wednesday last week in Columbus, sponsored by (Adobe) Omniture, with just under 50 attendees! Darren “DJ” Johnson was the presenter, and he spoke about web ...... Continue »

I started to write a post on using web analytics tools — Google Analytics, specifically, but with a nod to Webtrends as well — to track traffic to custom tabs ...... Continue »

Judah Phillips wrote a post last week laying out why the answer to the question, “Is web analytics hard or easy?” is a resounding “it depends.” It depends, he wrote, ...... Continue »